Halifax West’s Post

We delve into the insights from our Retail Insights and Shopper Sentiment Report for 2024 to explore the enduring importance of brick-and-mortar retail, the pivotal role of loyalty programs, and the interdependent relationship between online and offline shopping channels. Learn more 👇 https://lnkd.in/ewW8KTB3

We delve into the insights from our Retail Insights and Shopper Sentiment Report for 2024 to explore the enduring importance of brick-and-mortar retail, the pivotal role of loyalty programs, and the interdependent relationship between online and offline shopping channels. Read more 👇 https://lnkd.in/ewW8KTB3

This Australian report was great reading for getting an update on the evolution of Omni-Channel retail. Bricks-and-Mortar retail is still king(!), ideally coupled with a great real-time online platform. It’s packed with good intel, but here are some key takeaways from the report: -  76% of consumers shop in physical stores at least once a month. Across every demographic – age, gender, income and location – the majority of Australians still continue to favour the tactile and visual experience of in-store shopping. - More than once a month, on average, 45% of shoppers first research an item online but proceed to buy it in a physical store. In contrast, only 17% frequently do the opposite i.e. shop in-store and purchase online. - Almost twice as many Gen Y (30–39-year-olds) shop online compared to Gen Z (18–29-year-olds). Thanks Lowry Gladwell for getting it in my feed!

Jason Goldberg's latest article for The Future of Commerce explores cautious consumers, the "vibe-cession," and how five fewer shopping days contribute to a mixed holiday forecast. https://lnkd.in/eXuuQAfB _ #PublicisCommerce #Retail #HolidaySeason

The 2024 holiday shopping season presents a complex landscape for omni-channel retailers. This whitepaper by UKG partner Ankura, examines key trends in consumer sentiment, shopping behaviors, and generational differences, offering actionable insights for retail professionals. https://ukg.inc/4ikjCLH

The 2024 holiday shopping season presents a complex landscape for omni-channel retailers. This whitepaper by UKG partner Ankura, examines key trends in consumer sentiment, shopping behaviors, and generational differences, offering actionable insights for retail professionals. https://ukg.inc/4ikjCLH

The 2024 holiday shopping season presents a complex landscape for omni-channel retailers. This whitepaper by UKG partner Ankura, examines key trends in consumer sentiment, shopping behaviors, and generational differences, offering actionable insights for retail professionals. https://ukg.inc/4ikjCLH

The 2024 holiday shopping season presents a complex landscape for omni-channel retailers. This whitepaper by UKG partner Ankura, examines key trends in consumer sentiment, shopping behaviors, and generational differences, offering actionable insights for retail professionals.

The 2024 holiday shopping season presents a complex landscape for omni-channel retailers. This whitepaper by UKG partner Ankura, examines key trends in consumer sentiment, shopping behaviors, and generational differences, offering actionable insights for retail professionals. https://ukg.inc/4ikjCLH

5 facts you probably don’t know about the grocery shopper journey. Keep in mind, how you or I shop may be irrelevant. The real question is, what is your customer doing? Here’s what the customer shopping behavior really looks like in 2024: 1. 69% of purchases in 2023 were digitally influenced. (This includes both first exposure, product research, and/or purchase.) 2. 85% of shoppers have increased their curbside pickup post-Pandemic. (Evolving store parking lots are a testament.) 3. 38 Million US customers are buy online, but use locker/kiosk for pickup. (Far more common in urban environments.) 4. 38% of grocery shoppers report doing *no* in-store shopping. (This is up from 2% from before the pandemic.) 5. 64% want same day delivery, but 71% will wait altogether for a sale. (We want it right now, but we want what’s cheaper right now.) So, with all of these digital trends, is retail dying? Absolutely not. Delivery, curbside, and click-and-collect are all rooted in physical placement. But your customer is *accessing* your products in an increasingly digital way. Retail and digital are quickly becoming indistict. #ecommerce #retailmedia #cpg #cpgbrands #retailgrowth #digitalgrocery