H Schuster’s Post

Fascinating to see how the TV landscape has evolved! The shift from traditional network TV to streaming has been remarkable, and now it's interesting to see streamers adopting elements of the old network TV formula. As the industry continues to adapt to changing viewer habits, I'm curious to see how this blend of old and new approaches will shape the future of television. What are your thoughts on this shift? #TV #streaming #upfronts"

This practice is a stepping stone to returning to a centralized streaming model that makes content more accessible - what at one time we called TV. This consumer keeps my own streamer list (can’t find anything on “My List” I want to watch on streamers who have to algorithm everything, even my watchlist!) Then I turn streamer subs on and off when I have a quorum of content worth paying for. What I want? Let’s end this waste of time and create a centralized portal (Max, Netflix, etc? Y’all. Work. It. Out.) And I want to control my own watch list, so I can easily find and watch what I want when I want it. Truly On Demand.

Cancel is becoming a norm in OTT video streaming services when it used to be a niche behavior. With the plethora of services available, why pay for services when you do not use this often enough. Thanks Justin Halim for sharing this article from nytimes

BINGE. BAIL. BOUNCE. 10+ year old Projection/Words and FreeCast Mission to Overturn with New Platform. "More than 29 Million - about a quarter of domestic paying streaming subscribers - have canceled 3 or more services over the last two years" #nextgenstreaming #freecast #streamingwars #nomoreappdiving https://lnkd.in/eD_-5PM6

TV has come a long way from the days when everyone huddled around the same three networks hoping to catch the latest episode of ”The Mary Tyler Moore Show” or “The Sopranos”. From streaming services to cable networks to broadcast TV, the plethora of options available are making the viewing experience almost too chaotic. After all, too much of a good thing can end up being excessive and overwhelming. With today’s streaming platform market being so over saturated, consumers end up paying for so many services that it’s just as much, if not more, than their original cable bill… Ultimately, viewers just want simplicity and affordability. Whether it's curating their own bundles or enjoying easy access to all their favorite shows, viewers crave a hassle-free experience that’s straight to the point. Amidst the uncertainty, do you think more people will start making the switch back to cable? #FutureofTV #Streaming #CableNetworks

The transition from cable TV to streaming has been a bumpy ride for traditional media companies. Despite offering free trials, companies like Netflix are facing exploitation from Indian subscribers, who juggle multiple credit cards to avoid payment for months on end. Furthermore, the cost of OTT services is beginning to outweigh that of cable bundles, leading to losses for companies like NBCUniversal’s Peacock. Will this pave the way for a resurgence of cable TV / DTH services like Tata Sky? Only time will tell.

RATHERGOOD TV: Revolutionizing Hollywood with Streaming First Shows and the Kapang ADX Revenue Model In the ever-evolving landscape of entertainment, RATHERGOOD TV is set to make waves in Hollywood with its innovative approach to content creation and distribution. Embracing the ‘Streaming First’ philosophy, RATHERGOOD TV is not just keeping up with the industry trends; it’s setting them. https://lnkd.in/eFDs3-8E

Ironically, streaming has led to the resurgence of live TV. World news and live events such as the Super Bowl prove that when used in coincidence, CTV, linear, AND streaming can all contribute significantly to reach and recognition. Even daytime programs like Jon Stewart's 'The Daily Show', which amassed 1.9 million viewers in its premier, are a testament to the enduring appeal of traditional television. Think about it, the original allure of streaming services was its commercial-less format. With that out the window, consumers are growing weary of the endless content choices. Sometimes you just want to turn on the TV and get to watching! There's a palpable yearning for the communal experience of tuning in together. With far more niche programming than seemingly ever before, live TV will always capture the public’s attention in a way viral moments can’t. #LinearTV #Streaming #FutureofTelevision

#SNData: Major streamers are more likely to be the “first place” people turn to watch TV in the U.S. Major SVODs combined now surpass live TV as the "first place to turn to watch,” according to Hub Entertainment Research's latest "Decoding the Default." However, the report showed that, while Netflix may be a streaming leader, other streaming services and even traditional cable are still default choices for many viewers. In a landscape of endless viewing choices, the services that viewers turn to first are the ones that consumers engage with most and are least likely to cancel.

Discover the evolving landscape of American TV viewing habits in 2024 - from streaming dominance to the resilience of traditional cable. This insightful infographic reveals key trends shaping the future of entertainment consumption: https://lnkd.in/gFvuzJjH #marketingandadvertising #MediaInsights #DigitalEntertainment #MediaConsumption