"Don't be evil" was indeed Google's informal corporate motto for many years, first appearing in the company's 2004 IPO prospectus. It reflected a commitment to ethical practices and a desire to leverage technology for positive societal impacts.
The phrase originated from an internal document written by Google co-founder Paul Buchheit in 2001.
The motto resonated with many users and employees, attracting talent and fostering trust in the company.
It served as a benchmark for ethical behavior, encouraging Google to make choices that aligned with its values.
However, the motto also faced criticism for being vague and lacking concrete definition.
In 2015, Google reorganized under the umbrella company Alphabet Inc.
Alphabet adopted "Do the right thing" as its official motto, while "Don't be evil" remained a part of Google's code of conduct.
In 2018, Google removed "Don't be evil" from the preface of its code of conduct, leaving only the final line: "And remember… don't be evil, and if you see something that you think isn't right – speak up!"
Overall, "Don't be evil" represents a significant chapter in Google's history. It played a crucial role in shaping the company's culture and image, and its legacy continues to influence Google's operations today.
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What a way to celebrate 20 years! 🎉🎉🎉