Grips Intelligence’s Post

Raise a glass to our Janet Early, quoted in an ADWEEK article by the great Terry Stanley on holiday trends in the Spirits category. 🥂🎄 https://lnkd.in/ggd8NnUp Are consumers feeling “cash-strapped and connection-hungry” in the holiday season? As Terry wrote, “inflation could be partly to blame, with drinkers turning to more affordable options like beer and seltzers. With money on their minds, consumers are prioritizing what’s most important and holiday shopping early, but not necessarily cutting their overall budgets.” Janet adds, “Young consumers are more willing to spend when there’s a social benefit. So tying spirits into a bonding experience is solid messaging.” So who should your #brand mix and mingle with? Brand eDNAⓇ is our data-set & dashboard that quantifies the emotional landscape and contextual signature of over 700 brands. We help clients think beyond single-industry comparisons - expectations are being set by EVERYthing the consumer encounters, so you can’t win by being just the best in your own category. Brand eDNAⓇ gives you the actionable perspective on ALL the brands they interact with every day. https://lnkd.in/gxDGWeQf Let Mark Hosbein be your mixologist!

Did you know there are only 27 days between Thanksgiving and Christmas this year? 😱 When there’s less time to shop, consumers start shopping earlier, so to capitalize on those early shoppers, focus your marketing tactics on the key window post-election and pre-Thanksgiving. For more insights into what to expect for the holiday season, download our 2024 key events report: https://lnkd.in/gSDya5bQ

The holiday season is in full swing, but this year, it’s moving faster than ever. With Thanksgiving landing late, there are fewer weeks to engage shoppers. For small and mid-sized businesses (SMBs), this condensed timeline makes strategic planning and execution crucial. Choozle CEO Adam Woods shares six ways SMBs can still make this shorter season a success. Read more: https://hubs.la/Q02ZknHJ0 #choozle #digitaladvertising #marketing #holidayadvertising #SMBadvertising

During the holiday season, I enjoy browsing grocery aisles to see which brands have earned prime shelf space (if you know, you know) with their limited-time offers (LTOs) and seasonal items. My current favorite? 7Up’s Shirley Temple in an aluminum can, served over ice. Ever wonder why brands bring out these seasonal items? Here’s a quick breakdown: > Urgency & Scarcity: “Limited-time” creates a sense of urgency, prompting quick purchases and driving excitement. > Testing Grounds: LTOs let brands experiment. If popular, these products can even become permanent (think Pumpkin Spice Latte). > Emotional Connection: Holiday LTOs become part of the season’s experience, building nostalgia and excitement. > Social Media Buzz: Social media amplifies LTOs, turning them into seasonal sensations and trending items. These holiday products remind us how brands use tradition and innovation to connect with consumers. What’s your go-to holiday LTO this season? #ConsumerTrends #SeasonalMarketing #LimitedTimeOffer #HolidayShopping #BrandStrategy

📊 Fascinating read on this year's shortened holiday season! With Thanksgiving falling late, SMBs face an interesting challenge - but also opportunities. The real eye-opener? Coordinated omnichannel campaigns drive 1.9x stronger brand connections. In a season where Deloitte projects $1.45-1.47T in retail spending, that's too significant to ignore. Pro tip: Don't forget about last-minute shoppers. In a compressed season, they might be your secret weapon. What's your holiday strategy looking like? #RetailStrategy #DigitalMarketing #SmallBusiness

US Thanksgiving is around the corner, and the associated sales and discounts are no longer just a US phenomenon. Working with retail customers throughout my career, this is always one of the toughest and most exciting times of year. This year should be no different! Despite global economic uncertainty, most consumers are excited for festive sales this year, with 69% planning to participate. Shoppers are becoming more strategic, focusing on value, using various shopping channels, and being selective with promotions. Read more. https://ow.ly/Z12z30sI0b8 #EYCanada #ShapeTheFutureWithConfidence

🎄 Beyond traditional On Premise channels, Christmas markets are drawing more crowds, with 31% of consumers planning a visit this year—outpacing even bars and clubs! These markets offer a unique chance for suppliers to showcase their brands and connect with festive shoppers. From positioning the right products to understanding market dynamics, CGA by NIQ’s Christmas Report reveals how to make the most of this growing trend. Want to learn how to make the most of this trend for 2025? Learn more and discover how we can help you plan for success: https://lnkd.in/g7yw7Wxs

As we enter the second half of the year, consumers are eagerly anticipating the return of cherished holiday traditions. For savvy brands, this represents a pivotal opportunity to connect with shoppers and drive significant revenue. 💳🏧 However, to capitalize on this seasonal surge, forward-thinking organizations must start their preparations months in advance.⌛ Start preparing for this festive season with us! https://lnkd.in/gbZY_bSz #HolidayPrep #FestiveCountdown #SeasonalStrategy #ConsumerEngagement #BrandLoyalty #SeasonalSales #HolidayRevenue #HolidayMarketing #PerformanceMarketing #ScaleD2C #DigitalMarketing #Adyogi

Festive Season Shopping Want to dive deeper into the generational divide in festive season shopping? Unwrap more insights and explore how these trends can inform your holiday marketing strategies by watching this space or connecting with us on LinkedIn. We'll help you deck the halls with data-driven strategies to reach every generation this holiday season. About us: https://lnkd.in/gt9wg5bm

As the seasons change, so do consumer behaviors and market demands. Staying ahead means adapting your pricing strategy to capture the flow of seasonal trends. PriceIntelGuru’s #PricingIntelligence ensures your products are priced perfectly all year round. 📅 Our visual calendar below highlights key dates and strategic pricing tips for each season, helping you to plan ahead and maximize #Profitability: ✅Spring into action with promotions that bloom alongside the flowers. ✅Heat up your summer sales with dynamic pricing that matches the sizzling demand. ✅Harvest the rewards in autumn by aligning prices with back-to-school and fall festivities. ✅Wrap up the year with winter #PricingStrategies that capitalize on holiday shopping sprees. Ready to optimize your seasonal pricing effortlessly? Let PriceIntelGuru be your guide through the seasons of sales success! Transform your #PricingStrategy now! 👉 https://lnkd.in/d2uKSve9 #RetailStrategy #PriceMatching #CompetitivePricing #DynamicPricing #PriceOptimization #MarketDemands