Gregor Murray’s Post

With the recent green light from Kellanova #shareholders, an exciting shift is underway in the #snacking world. The approved Mars Wrigley #aquisition marks not just a major business move but a pivotal moment that could shape the future of the industry. For #consumers, this could mean an expanded offering of beloved brands, like Pringles and #Cheez-It, and innovative approaches to #better-for-you #snacks. As demand for wholesome, yet satisfying options continues to grow, it’s thrilling to think about the possibilities this merger might bring. https://lnkd.in/emmJDhVf

Now, that's a huge news for FMCG industry! Rumors started few weeks ago, and now it looks like a done deal - Mars is acquiring Kellanova for almost $36B in all cash deal. I can't recall any acquisitions of that magnitude in our industry. Very interesting to see how it plays out for Mars and the broader industry. #fmcg

And there it is... A few fun facts about Mars planned acquisition of Kellanova: - It would be the largest acquisition by a US food company since Kraft-Heinz in 2015. I wish them better luck. - If you were a Kellanova shareholder since day 1 (October 3, 2023), you would see a 42% increase in the value of your shares at $83.50. Not a bad return for return for 10 months. - Kellanova would have the shortest lifespan of any major food company in recent memory, so far just 10 months old. This beats Kraft Foods Group which existed for 3.5 years between its break from Mondelez and merger with Heinz. Given K's relatively flat share performance over this period (prior to the Mars news,) I don't think it will be missed. - With a combined ~$57B in annual sales, Mars+Kellanova has the potential to challenge Unilever for the #3 spot among global food company. A big move for Mars. Anton Vincent and Gabrielle Dallas Wesley, enjoy the ride! https://lnkd.in/ev-Sg9wz

Mars, Inc. is making a significant move to double the size of its snack business by acquiring Kellanova, a Chicago-based company, for approximately $35.9 billion. This strategic acquisition brings iconic brands like Pringles, Cheez-It, and Pop-Tarts under Mars’ umbrella, enhancing its snacking portfolio and global reach. The deal, which is expected to close in the first half of 2025, positions Mars to deliver more choice and innovation in the snacking industry while honoring Kellanova’s legacy. With this acquisition, Mars is set to expand its influence in the global snacking market, combining strengths to drive future growth and consumer-centric innovation. #SnackingInnovation #MarsAcquisition #BrandExpansion #GlobalGrowth #FoodIndustry #ConsumerProducts #Kellanova #StrategicGrowth #SnackBrands

With the recent green light from Kellanova #shareholders, an exciting shift is underway in the #snacking world. The approved Mars Wrigley #acquisition marks not just a major business move but a pivotal moment that could shape the future of the industry. For #consumers, this could mean an expanded offering of beloved brands, like #Pringles and #Cheez-It, and innovative approaches to #better-for-you #snacks. As demand for wholesome, yet satisfying options continues to grow, it’s thrilling to think about the possibilities this merger might bring. https://lnkd.in/eWVi5y2k

A ~$36B merger is shaking up the snack world This week, candy giant Mars has added brands including Pringles, Eggo, and Cheez-its to its portfolio, in one of the snack industry’s largest acquisitions in history A handful of powerful companies controls approximately 80% of grocery items regularly purchased by ordinary Americans Now, the maker of M&Ms is checking out expansion in the grocery market The Washington Post reports that this acquisition with Kellanova (formerly part of Kellogg Company could double Mars’ snack business over the next decade With a health-conscious consumer trend, this entry into savory snacks, crackers, and cereals could be a sweet move However an important challenge stands in the way first: potential Antitrust hurdles Is bigger better in Food & Beverage? #foodandbeverage #merger #snackindustry #grocery ——————————————— Read More: Mars buys Kellanova in snack food megadeal - The Washington Post https://lnkd.in/gvFpWr2e Financial Times Coverage of the deal which also shows the global footprint of the brands https://lnkd.in/gtcjWH5y An article by The Guardian about America’s monopolies in Food & Beverage https://lnkd.in/gYSeWie6

More M&A activity may be on the horizon for well-known brands, including Utz Brands, and Freshpet. This comes after Mars agreed to purchase Kellanova for $35 billion, and the article from Seeking Alpha details predictions of what could be next. I would be interested to hear your thoughts on the potential of this activity, as well as how it will impact the respective industries. #Mergers #Acquisition #Mars #Kellanova

Breaking News: Mars Inc. to acquire Kellanova in $29 Billion MegaDeal! Mars, the global leader in confectionery, food, and pet care, is set to acquire Kellanova, the iconic maker of Pringles and Pop-Tarts, for an eye-watering $29 billion. This historic deal, engineered by Mars' management team, will thrust the notoriously private Mars family, including Jacqueline Mars, into the spotlight. With brands like Snickers, M&M’s, Pedigree, and Whiskas already under their belt, this acquisition will further cement Mars' dominance in the snack industry. Aside Note: This mega move by Mars could potentially prompt Nestlé to make a significant acquisition of their own - it would be about time to do a leapfrog move ;-). After their landmark deal with Starbucks, the market has been waiting for another big play from the Nestlé kitchen. Could this be the spark they need to boost their share price? #MegaDeal #MergersAndAcquisitions #Mars #Kellanova #Nestlé #BusinessNews #FoodIndustry #fmcg #pringles #whiskas #kellogs #snickers #snacks #boldmove

Mars to acquire Kellanova in $29bn deal 👏 First reported earlier this month, the deal is the largest-ever acquisition for the FMCG giant, surpassing the $23bn it paid for Wrigley's chewing gum business in 2008. The group continues its strategic investment strategy following the acquisition of the chocolate retailer Hotel Chocolat in November 2023. News of the potential acquisition led to Kellanova's share price soaring by 18% last week, whose portfolio includes Pringles, Pop-Tarts, Rice Krispie Treats, and Special K. President and CEO of Mars, Poul Weihrauch commented: "In welcoming Kellanova’s portfolio of growing global brands, we have a substantial opportunity for Mars to further develop a sustainable snacking business that is fit for the future." “We will honour the heritage and innovation behind Kellanova’s incredible snacking and food brands, while combining our respective strengths to deliver more choice and innovation to consumers and customers.” #News #Food #Snacks #Acquisition #Growth #Consumer #Strategy

𝐌𝐚𝐫𝐬' $𝟑𝟔 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐒𝐧𝐚𝐜𝐤𝐢𝐧𝐠 𝐏𝐨𝐰𝐞𝐫 𝐏𝐥𝐚𝐲: 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐊𝐧𝐨𝐰 🍫🌍 In a major move poised to reshape the snacking industry, Mars, the owner of M&M's, is acquiring Kellogg’s spin-off, Kellanova, for a staggering $36 billion—valuing the deal at $83.50 per share. This strategic acquisition, set to close in the first half of 2025, will significantly expand Mars’ snacking portfolio by adding iconic brands like Pringles and Cheez-Its. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: • Mars aims to strengthen its global snacking business through this acquisition, which combines its existing snack brands with Kellanova's portfolio. This move aligns with Mars' strategy to drive long-term growth by integrating recognized brands. • The acquisition will enhance Mars' market presence in China and Africa, leveraging its strong foothold in China and Kellanova’s strength in Africa, creating new growth opportunities in these regions. • While Mars anticipates that the merger will help manage input costs and mitigate price increases for consumers, there are concerns about potential antitrust issues. Consumer advocacy groups argue that this deal could lead to higher costs and reduced options for consumers. • The deal is likely to face rigorous antitrust reviews due to overlap in the candy bar market. Both companies have expressed confidence in navigating these regulatory hurdles and ensuring the deal's benefits outweigh potential concerns. • Kellanova, with 2023 net sales exceeding $13 billion, brings substantial revenue and popular products into Mars’ portfolio, promising enhanced synergies and efficiencies. 𝐖𝐡𝐲 𝐈𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: This acquisition represents a transformative shift in the global snacking industry, bringing together two powerhouse portfolios to create a more robust and diversified market player. The merger is expected to deliver operational efficiencies and strengthen Mars’ position in a competitive market. However, it also raises important questions about market concentration and consumer choice, which will be closely monitored by regulators and stakeholders alike. The deal’s legal landscape is complex, involving potential antitrust scrutiny and regulatory challenges. With Mars and Kellanova operating in overlapping segments, the merger could attract significant regulatory attention to ensure compliance with competition laws.  #MergersAndAcquisitions #SnackingIndustry #MarsKellanova #LegalInsights https://lnkd.in/dz2KgJvA Disclaimer: The Content in this post is for informational purposes only derived from references and does not constitute any professional advice. We do not claim ownership of any data or Information referenced.