BakeryAndSnacks’ Post

With the recent green light from Kellanova #shareholders, an exciting shift is underway in the #snacking world. The approved Mars Wrigley #acquisition marks not just a major business move but a pivotal moment that could shape the future of the industry. For #consumers, this could mean an expanded offering of beloved brands, like #Pringles and #Cheez-It, and innovative approaches to #better-for-you #snacks. As demand for wholesome, yet satisfying options continues to grow, it’s thrilling to think about the possibilities this merger might bring. https://lnkd.in/eWVi5y2k

With the recent green light from Kellanova #shareholders, an exciting shift is underway in the #snacking world. The approved @Mars #acquisition marks not just a major business move but a pivotal moment that could shape the future of the industry. For #consumers, this could mean an expanded offering of beloved brands, like #Pringles and #Cheez-It, and innovative approaches to #better-for-you #snacks. As demand for wholesome, yet satisfying options continues to grow, it’s thrilling to think about the possibilities this merger might bring. https://lnkd.in/emmJDhVf

Mars Wrigley + Kellanova = SNACKING GIANT As a former employee of both companies I can see how this proposed merger could be a huge success. Both companies are people driven organisations, employing some amazing talent, whose every day actions are guided by some very similar principles. Both companies have created some powerhouse brands, that lead in their respective categories and play an important role in customer’s lives and their every day occasions. Both take a clear stance on sustainability, social responsibility, packaging waste and renewable energy. Both share very similar target audiences, key customers and share a lot of baskets together. With many mergers & acquisitions the term ‘economies of scales’, or worse yet ‘synergies’ are bandied around. Frequently you will see expected annual cost saving forecasts reported. Not in this case. There is unlikely to be huge saving to be had from a confectionery company buying a crisps and snacks manufacturer. Yes, there will be some from shared ingredients. But I think this is a lot more than just a ‘synergies’ acquisition. Mars and Kellanova share customers, share occasions and share similar missions. I think this merger (if it goes ahead) will focus more on satisfying shared customer needs, missions and journeys and on capitalising on each other’s strengths to better satisfy future demand. Exciting times. #Mars #Kellanova #merger #digitalcommerce #ecommerce #cpg #cpgindustry #fmcg #fmcgindustry #grocery #snacking #retail #food https://lnkd.in/eMzRkP4s

Now, that's a huge news for FMCG industry! Rumors started few weeks ago, and now it looks like a done deal - Mars is acquiring Kellanova for almost $36B in all cash deal. I can't recall any acquisitions of that magnitude in our industry. Very interesting to see how it plays out for Mars and the broader industry. #fmcg

A ~$36B merger is shaking up the snack world This week, candy giant Mars has added brands including Pringles, Eggo, and Cheez-its to its portfolio, in one of the snack industry’s largest acquisitions in history A handful of powerful companies controls approximately 80% of grocery items regularly purchased by ordinary Americans Now, the maker of M&Ms is checking out expansion in the grocery market The Washington Post reports that this acquisition with Kellanova (formerly part of Kellogg Company could double Mars’ snack business over the next decade With a health-conscious consumer trend, this entry into savory snacks, crackers, and cereals could be a sweet move However an important challenge stands in the way first: potential Antitrust hurdles Is bigger better in Food & Beverage? #foodandbeverage #merger #snackindustry #grocery ——————————————— Read More: Mars buys Kellanova in snack food megadeal - The Washington Post https://lnkd.in/gvFpWr2e Financial Times Coverage of the deal which also shows the global footprint of the brands https://lnkd.in/gtcjWH5y An article by The Guardian about America’s monopolies in Food & Beverage https://lnkd.in/gYSeWie6

https://lnkd.in/gpWEQsTE Here is a New Chapter in the Global Food Industry !! The announcement of Mars' $36 billion acquisition of Kellanova marks a significant milestone in the global food and consumer goods sector. This merger isn't just about expanding product lines or market reach; it's a testament to the evolving landscape of how major players in the industry are adapting to changing consumer demands and competitive pressures. Mars, known for its iconic brands and commitment to quality, and Kellanova, a leader in health-conscious and innovative food products, together create a powerhouse that will set new standards in the industry. This move signals a strategic alignment that could reshape the way we think about food production, sustainability, and consumer engagement. It's fascinating to witness how such large-scale mergers can open doors to new opportunities, create synergies, and drive innovation across the board. The combined expertise and resources of these two giants have the potential to enhance their impact on the global market, offering consumers even more value. As we watch this merger unfold, it's clear that the future of the food industry is being shaped by bold moves and visionary thinking. Kudos to both teams for embarking on this exciting journey! Plural Technology

🌍 Global F&B landscape shifts 🌍 From @GrupoBimbo expanding its #LATAM footprint to the launch of an @AfricanCocoaMarketplace, the global #food and #beverage industry is seeing some dynamic moves. 💼 We explore Bimbo’s latest acquisitions, @Campbell’s proposed rebrand and @Boundless’ rise as the UK’s #1 gut-health snack leader. 🚀 Add in @pladis’ MENAI HQ and the @WCF’s push for #EUDR compliance, and the future of food is rapidly evolving. Read more: https://lnkd.in/eHGptWzF What impact will these moves have on the industry? 🌱👀 #FoodInnovation #GlobalExpansion #Sustainability #GutHealth #FMCG @PrimaBakeries @FurnissofCornwall @Kellanova @BeyondSKU

🌍 Global F&B landscape shifts 🌍 From @GrupoBimbo expanding its #LATAM footprint to the launch of an @AfricanCocoaMarketplace, the global #food and #beverage industry is seeing some dynamic moves. 💼 We explore Bimbo’s latest acquisitions, @Campbell’s proposed rebrand and @Boundless’ rise as the UK’s #1 gut-health snack leader. 🚀 Add in pladis Global's MENAI HQ and the @WCF’s push for #EUDR compliance, and the future of food is rapidly evolving. Read more: https://lnkd.in/eKaVCkQn What impact will these moves have on the industry? 🌱👀 #FoodInnovation #GlobalExpansion #Sustainability #GutHealth #FMCG @CampbellSoup @PrimaBakeries Kellanova BeyondSKU

Mars to acquire Kellanova in $29bn deal 👏 First reported earlier this month, the deal is the largest-ever acquisition for the FMCG giant, surpassing the $23bn it paid for Wrigley's chewing gum business in 2008. The group continues its strategic investment strategy following the acquisition of the chocolate retailer Hotel Chocolat in November 2023. News of the potential acquisition led to Kellanova's share price soaring by 18% last week, whose portfolio includes Pringles, Pop-Tarts, Rice Krispie Treats, and Special K. President and CEO of Mars, Poul Weihrauch commented: "In welcoming Kellanova’s portfolio of growing global brands, we have a substantial opportunity for Mars to further develop a sustainable snacking business that is fit for the future." “We will honour the heritage and innovation behind Kellanova’s incredible snacking and food brands, while combining our respective strengths to deliver more choice and innovation to consumers and customers.” #News #Food #Snacks #Acquisition #Growth #Consumer #Strategy

🔄 PepsiCo’s growth journey from expansion to (potential) acquisition of Siete Foods 💼 PepsiCo’s advanced talks to acquire Siete Family Foods for over $1 billion, as reported by The Wall Street Journal, come at an interesting juncture for the company and the broader packaged-food industry. This move reflects PepsiCo’s strategic evolution, as it focuses on acquiring and scaling innovative brands that align with consumer demands for healthier snack options. In the current market, PepsiCo’s strategy sits between Stage 2 and 3 (Expand ➡️ Acquire ➡️Scale) in the growth framework I discussed in a previous post (https://shorturl.at/JUKTC). 🌱 This potential deal with Siete Foods - a brand known for grain-free, healthier options like almond flour tortillas and dairy-free queso dips - also demonstrates PepsiCo’s expansion into growing health-conscious segments . 📊The acquisition could not only enhance PepsiCo's product line-up in the category, but also strengthen its position in a market where consumers’ appetite for snacks, particularly healthier ones, continues to grow. If the deal comes to fruition, it will allow PepsiCo to maintain momentum through expansion into fast-growing, profitable categories. For Siete Foods, this offers the potential for greater reach and scalability, especially as it continues to expand distribution channels. 🚀 🌍 It's exciting to see the growing wave of strategic acquisitions in the packaged-food industry, as demonstrated by Mars’ recent deal for Kellanova and last year’s acquisition of Hostess Brands by The J.M. Smucker Co.. Major companies are aware of the evolving consumer preferences and that to drive growth, they must be on top of new trends. 💡In short, this acquisition - if completed - would be another example of PepsiCo's strategy to growth by innovating and expanding, as the company aims to cement its position in the industry. https://shorturl.at/pJLFf #Acquisitions #FoodIndustry #PepsiCo #SieteFoods #HealthySnacks #BusinessStrategy #MarketExpansion #Innovation #MergersAndAcquisitions #ConsumerGoods