Today we launched Greenbrook’s inaugural Private Markets Digital Report – a comprehensive analysis of the digital strategies employed by 130 leading private market firms. The first edition of the report highlights the increasing importance of LinkedIn in building investor trust, driving engagement and managing reputational value across the private markets industry. Key findings from our report include: • 50% average growth in followership for private markets firms in the past 12 months • 77% of private markets firms’ Managing Partners maintain a LinkedIn profile • 40% of firms use paid targeted LinkedIn campaigns, and this number continues to grow Discover which firms are setting the pace and gain actionable insights to enhance your digital presence in today’s competitive fundraising environment. Download the full report here: https://lnkd.in/dWyK9e-2 #PrivateMarkets #DigitalStrategy #StrategicCommunications
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Greenbrook’s inaugural Private Markets Digital Report is here. The report evaluates how leading private market firms are using LinkedIn and other digital platforms to build trust, engage stakeholders, and build their reputation. Some fascinating findings on the power of digital strategies. You can download the full report here: https://lnkd.in/esC4SkFj Well done, Viktor Tsvetanov and team! #PrivateMarkets #DigitalStrategy #SocialMedia
Today we launched Greenbrook’s inaugural Private Markets Digital Report – a comprehensive analysis of the digital strategies employed by 130 leading private market firms. The first edition of the report highlights the increasing importance of LinkedIn in building investor trust, driving engagement and managing reputational value across the private markets industry. Key findings from our report include: • 50% average growth in followership for private markets firms in the past 12 months • 77% of private markets firms’ Managing Partners maintain a LinkedIn profile • 40% of firms use paid targeted LinkedIn campaigns, and this number continues to grow Discover which firms are setting the pace and gain actionable insights to enhance your digital presence in today’s competitive fundraising environment. Download the full report here: https://lnkd.in/dWyK9e-2 #PrivateMarkets #DigitalStrategy #StrategicCommunications
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Greenbrook’s inaugural Private Markets Digital Report is here. The report evaluates how leading private market firms are using LinkedIn and other digital platforms to build trust, engage stakeholders, and build their reputation. Some fascinating findings on the power of digital strategies. Download the full report here: https://lnkd.in/e6-GjTH4 #PrivateMarkets #DigitalStrategy
Today we launched Greenbrook’s inaugural Private Markets Digital Report – a comprehensive analysis of the digital strategies employed by 130 leading private market firms. The first edition of the report highlights the increasing importance of LinkedIn in building investor trust, driving engagement and managing reputational value across the private markets industry. Key findings from our report include: • 50% average growth in followership for private markets firms in the past 12 months • 77% of private markets firms’ Managing Partners maintain a LinkedIn profile • 40% of firms use paid targeted LinkedIn campaigns, and this number continues to grow Discover which firms are setting the pace and gain actionable insights to enhance your digital presence in today’s competitive fundraising environment. Download the full report here: https://lnkd.in/dWyK9e-2 #PrivateMarkets #DigitalStrategy #StrategicCommunications
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Today we launched Greenbrook’s inaugural Private Markets Digital Report. Our Digital team analysed the social media strategies of 130 private market firms and uncovered key insights that can help firms elevate their digital presence. Download the full report here: https://lnkd.in/esDAkHUq #DigitalCommunications #PrivateMarkets
Today we launched Greenbrook’s inaugural Private Markets Digital Report – a comprehensive analysis of the digital strategies employed by 130 leading private market firms. The first edition of the report highlights the increasing importance of LinkedIn in building investor trust, driving engagement and managing reputational value across the private markets industry. Key findings from our report include: • 50% average growth in followership for private markets firms in the past 12 months • 77% of private markets firms’ Managing Partners maintain a LinkedIn profile • 40% of firms use paid targeted LinkedIn campaigns, and this number continues to grow Discover which firms are setting the pace and gain actionable insights to enhance your digital presence in today’s competitive fundraising environment. Download the full report here: https://lnkd.in/dWyK9e-2 #PrivateMarkets #DigitalStrategy #StrategicCommunications
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Today, we’ve launched Greenbrook’s inaugural Private Markets Digital Report. Our Digital team has analysed the social media strategies of 130 private market firms and uncovered key insights that can help firms elevate their digital presence and engagement. Download the full report here: https://lnkd.in/dagFFbfj #GreenbrookDigitalReport #DigitalCommunications #PrivateMarkets
Today we launched Greenbrook’s inaugural Private Markets Digital Report – a comprehensive analysis of the digital strategies employed by 130 leading private market firms. The first edition of the report highlights the increasing importance of LinkedIn in building investor trust, driving engagement and managing reputational value across the private markets industry. Key findings from our report include: • 50% average growth in followership for private markets firms in the past 12 months • 77% of private markets firms’ Managing Partners maintain a LinkedIn profile • 40% of firms use paid targeted LinkedIn campaigns, and this number continues to grow Discover which firms are setting the pace and gain actionable insights to enhance your digital presence in today’s competitive fundraising environment. Download the full report here: https://lnkd.in/dWyK9e-2 #PrivateMarkets #DigitalStrategy #StrategicCommunications
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Excited to share the first edition of Greenbrook’s Private Markets Digital Report. Our Digital team has analysed the social media strategies of 130 private market firms and uncovered key insights that can help firms elevate their digital presence and engagement. Download the full report here: https://lnkd.in/dW4fuTUD #PrivateMarkets #DigitalStrategy #SocialMedia
Today we launched Greenbrook’s inaugural Private Markets Digital Report – a comprehensive analysis of the digital strategies employed by 130 leading private market firms. The first edition of the report highlights the increasing importance of LinkedIn in building investor trust, driving engagement and managing reputational value across the private markets industry. Key findings from our report include: • 50% average growth in followership for private markets firms in the past 12 months • 77% of private markets firms’ Managing Partners maintain a LinkedIn profile • 40% of firms use paid targeted LinkedIn campaigns, and this number continues to grow Discover which firms are setting the pace and gain actionable insights to enhance your digital presence in today’s competitive fundraising environment. Download the full report here: https://lnkd.in/dWyK9e-2 #PrivateMarkets #DigitalStrategy #StrategicCommunications
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Pleased to launch our Private Markets Digital Report today - some fascinating insights in this critical area. You can download the full report below.
Today we launched Greenbrook’s inaugural Private Markets Digital Report – a comprehensive analysis of the digital strategies employed by 130 leading private market firms. The first edition of the report highlights the increasing importance of LinkedIn in building investor trust, driving engagement and managing reputational value across the private markets industry. Key findings from our report include: • 50% average growth in followership for private markets firms in the past 12 months • 77% of private markets firms’ Managing Partners maintain a LinkedIn profile • 40% of firms use paid targeted LinkedIn campaigns, and this number continues to grow Discover which firms are setting the pace and gain actionable insights to enhance your digital presence in today’s competitive fundraising environment. Download the full report here: https://lnkd.in/dWyK9e-2 #PrivateMarkets #DigitalStrategy #StrategicCommunications
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Join me in Boston on May 29th, where I'll be discussing the role of social media to reach and engage institutional investors, and how asset managers can embrace digital marketing in today's dynamic landscape. 🚀 Details here: https://lnkd.in/eRD5xM4Q In collaboration with the Digital Business Institute BU. Looking forward to connecting and exchanging ideas! #AssetManagement #DigitalMarketing #institutionalinvestors #financialservicesmarketing
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In the newest edition of IR Magazine, LHA - Investor Relations’ John Heilshorn tackles a critical issue for executives today: comprehending shareholder concerns amidst investor hesitation and busy schedules. The article explores the significant value that third-party expertise and perception studies can offer executives of public companies. Want to learn how to leverage data-driven tactics to strengthen your investor relations? Delve into the complete article on our website and uncover actionable insights to guide and improve your investor targeting efforts. Click here to learn more: https://lnkd.in/eDw2J3YR #InvestorRelations #PerceptionStudies #ExecutiveInsights #TargetedEngagement #ArticleAlert
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A strong brand is key to generating deal flow. This story from the Private Equity Marketing Association shares key insights for private equity marketers to build their firm's brand.
A recent study found that 67% of private equity firms believe that a strong brand is key to driving deal sourcing and generating awareness among CEOs and management teams. With social media and digital marketing, firms can establish a strong brand, differentiate themselves, and open a world of investment and deal sourcing opportunities. To learn how to build a strong brand visit https://lnkd.in/gEGQcPP9
The Power of Digital Marketing & Social Media for Private Equity
privateequity-marketing.com
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📢 Investor engagement in private markets continues to evolve. As the market democratizes, targeting a new generation of high-net-worth investors requires more than traditional approaches, according to Greenbrook’s inaugural Private Markets Digital Report. The report emphasizes the importance of social media, branded images, thought leadership, and video content, which not only help firms stand out but also resonate with diverse, digitally savvy stakeholders. It also reveals that the top 20 firms post more frequently than their peers, demonstrating the importance of maximizing the value of your content. If you’re investing time and resources into creating branded images, thought leadership, or videos, it’s crucial to leverage them across your platforms, including your investor relations portal. This underscores the critical need for robust, multimedia-capable platforms like Bite Stream. Engaging investors today means delivering personalized, impactful content such as investment insights, updates, and thought leadership seamlessly across digital channels. 🚀 We see this transformation as an exciting opportunity for private market firms to redefine how they connect with their audience and the material they provide them. The question is, are you ready to meet your investors where they are? Read the full findings on Spear's Magazine: https://lnkd.in/dabqhKy6 #PrivateMarkets #InvestorEngagement #InvestorRelations #AlternativeInvestments #Multimedia #VDR
📢 Investor engagement in private markets continues to evolve. As the market democratizes, targeting a new generation of high-net-worth investors requires more than traditional approaches, according to Greenbrook’s inaugural Private Markets Digital Report. The report emphasizes the importance of social media, branded images, thought leadership, and video content, which not only help firms stand out but also resonate with diverse, digitally savvy stakeholders. It also reveals that the top 20 firms post more frequently than their peers, demonstrating the importance of maximizing the value of your content. If you’re investing time and resources into creating branded images, thought leadership, or videos, it’s crucial to leverage them across your platforms, including your investor relations portal. This underscores the critical need for robust, multimedia-capable platforms like Bite Stream. Engaging investors today means delivering personalized, impactful content such as investment insights, updates, and thought leadership seamlessly across digital channels. 🚀 We see this transformation as an exciting opportunity for private market firms to redefine how they connect with their audience and the material they provide them. The question is, are you ready to meet your investors where they are? Read the full findings on Spear's Magazine: https://lnkd.in/dabqhKy6 #PrivateMarkets #InvestorEngagement #InvestorRelations #AlternativeInvestments #Multimedia #VDR
Private markets firms embrace social media to attract investors
spearswms.com
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Director at Greenbrook | Ex-Bloomberg Journalist
1moFascinating stats!