Grace Street Media’s Post

After attending the past month's #Newfronts and #Upfronts, it is true that what's old is new again when it comes to video and the way publishers tout and sell its benefits. What's not old? Marketers' ability to strategically identify and reach valuable consumer audiences, in premium and interactive environments, with the ability to optimize and understand performance with more ease than before. #kwg #communicationsagency #measurablydeeperconnections

⚡ Mattel, Inc. to bring 3 Fast Kids Channels to Samsung TV Plus, with Barbie, Hot Wheels & more 🌟 It's pretty interesting that toy brands are launching their own FAST (Free Ad-Supported Streaming TV) channels as it represents a strategic shift in how these brands engage with their audiences and monetise their content. Here are some reasons why this trend is noteworthy: 1️⃣ Direct-to-Consumer Engagement: By launching their own FAST channels, toy brands can establish a direct relationship with their audiences, bypassing traditional distribution channels like cable TV or streaming platforms. This allows them to have more control over how their content is distributed and consumed, as well as gather valuable data and insights about their viewers. 2️⃣ Content Monetisation: Through advertising revenue and sponsorships, toy brands can monetise their FAST channels and generate additional revenue streams beyond just selling physical toys. By offering free, ad-supported content, they can attract a wider audience and create new opportunities for brand partnerships and collaborations. 3️⃣ Brand Extension and Storytelling: FAST channels provide toy brands with a platform to extend their brand narrative and storytelling beyond just product advertising. They can create original content, including animated series, webisodes, and interactive experiences, that engage audiences and reinforce brand identity and values. 4️⃣ Enhanced Brand Awareness: By offering free, on-demand content through FAST channels, toy brands can increase brand visibility and awareness among consumers. This can lead to greater brand recognition and consideration when it comes time for consumers to make purchasing decisions. 5️⃣ Competitive Advantage: Launching their own FAST channels allows toy brands to differentiate themselves from competitors and stand out in a crowded marketplace. It demonstrates innovation and forward-thinking in how they leverage digital media and technology to connect with consumers in new and engaging ways. #BrandedEntertainment #CreativeStrategy

Are Your TV Ads Reaching the Right Audience? Warner Bros. Discovery Has the Answer! ⚡️ Warner Bros. Discovery is shaking up the TV advertising game with its latest innovation, "Olli." This groundbreaking data platform is set to transform how advertisers reach their target audiences, offering a more precise and effective approach to commercial placements. 📺💡 With Olli, advertisers can bid farewell to the days of blindly blasting commercials at a generic mass of viewers. Instead, they can now leverage advanced analytics to identify and engage with consumers who are most likely to be interested in their products or services across both digital and linear channels. 🎯🔄 This move not only reflects the evolving landscape of TV advertising but also addresses advertisers' growing concerns about ad fatigue and viewer engagement. By optimizing reach and frequency, WBD is paving the way for more impactful and efficient advertising strategies in today's competitive market. 📊🔍 💡 What are your thoughts on WBD's approach to TV advertising? How do you see data-driven platforms like Olli shaping the future of advertising? Warner Bros. Discovery #Advertising #Entertainment #TVAds #DataAnalytics #Innovation #MarketingStrategy #StreamingMedia

🚀 Unlocking the Power of Connected TV for Your Brand! 📺 Head of Product Marketing at Samsung Ads APAC Samantha Cooke speaks to Billy Klein for MarketingMag on the transformative world of Connected TV (CTV) and how it seamlessly merges the broad reach of traditional TV with the precision of digital marketing. As streaming continues to soar in Australia, brands can now engage with previously unreachable audiences. With ad-funded streaming environments now matching linear viewing time, marketers have a golden opportunity to optimize their strategies—allocating just 30% of total TV budgets to #CTV can significantly enhance both reach and efficiency. But let’s not forget: while CTV’s targeting capabilities are impressive, it's crucial to maintain a focus on long-term brand health. To truly succeed, brands should harness CTV’s potential for brand-building while leveraging data-driven insights for targeted engagement. Achieving the right balance between reach and engagement is key to thriving in this evolving advertising landscape. Want to find out more? Read the full article here: https://lnkd.in/d8vr-M62 💡✨ #SamsungAds #ConnectedTV #MarketingStrategy #BrandBuilding

With the commencement of the IPL, the question of whether to prioritize digital or linear TV for building brand awareness and driving organic searches becomes paramount. - Both mediums possess unique attributes for consumer outreach, with television boasting a reach of over a billion individuals, Connected TV (CTV) around 200Mns individuals while smartphones cater to a vast audience exceeding 600 million users. - Although both mediums share a substantial consumer base, television retains a slight edge over digital platforms, particularly during live matches where viewing patterns diverge. - The contemporary consumer landscape is characterized by a multi-media consumption trend, as evidenced by research (GWI) indicating that 75 to 80 percent of consumers engage with additional devices while watching TV . - One of the study found that 59% of males and 67% of females watching TV regularly or occasionally go online at the same time of those on the internet 69% of males and 76% females regularly or occasionally also watch TV. suggesting a symbiotic relationship between traditional and digital media. This convergence underscores the necessity for brands to explore diverse avenues to reach consumers, even in media-dark regions(for Traditional media) - Drawing from personal experience on both the medium - TV including CTV (Limited awareness considering reach of the CTV in current time, off course growing exponentially YOY) always help to build brand awareness translate into increase organic searches as consumer prefer to consume content on bigger screens and free to search on his/her mobile, thereby translating into increased search inquiries. - Conversely, while mobile content consumption experiences exponential growth, its efficacy in driving organic search is somewhat limited during live matches. Consumers are less inclined to divert their attention from the match environment to explore products. Nevertheless, some OTT players have begun integrating product searches within the match environment to mitigate this issue. - In conclusion, brands should adopt a holistic approach by leveraging both traditional television and digital platforms to create an echo effect. By capitalizing on the unique strengths of each medium, brands can maximize their visibility and engagement, ultimately fostering brand resonance and driving organic searches. Your point of view?

From audience insights to emerging trends, discover how traditional TV is evolving and adapting to modern viewing habits. Learn more here: https://lnkd.in/gvVv4MxR #LifeatCox

Did you know that 55 million US households are expected to be Connected TV viewers this year? 📺 It offers a more engaged audience than other digital ad formats, while still maintaining targeting and measuring abilities. That means unmatched ROI in this space, with plenty of untapped potential. Read our blog post on how this technology is changing advertising and how brands can leverage it fully. https://lnkd.in/dX8k-DKi

Addressable TV is transforming how we target audiences by allowing ads to be tailored to individual households based on data insights. This shift from one-size-fits-all TV ads to personalized content enhances viewer engagement and ad effectiveness. As platforms like YouTube and new entrants like Amazon and Walmart Connect drive growth in connected TV, the potential for addressable TV is expanding. Embracing this technology can lead to more impactful advertising and stronger consumer connections. How are you leveraging addressable TV in your strategies? #CTV #TargetedAdvertising #MarketingInnovation #AdTech

🚀 Happy Friday LinkedIn! SBC Media Partners is here to help you find your next customer anywhere in the world with Over the Top (OTT) and Connected TV Advertising 📺 📈 Reach a Captive Audience: OTT and Connected TV allow you to engage with viewers who are actively consuming content, leading to higher engagement rates. 💡 Engagement: CTV viewers cannot skip the ads while they stay in the app and are often more engaged with the content they’re watching than traditional TV viewers, leading to higher ad recall. 🔍 Detailed Analytics: Gain valuable insights into viewer behavior, measure campaign performance, and optimize your strategy in real-time for maximum ROI. 🌍 Global Reach: Break free from geographical constraints and expand your brand's reach to a global audience with OTT and Connected TV advertising. 🔥 Stay Ahead of the Curve: Embrace innovation and stay ahead of the competition by leveraging the latest in digital marketing technology. Ready to take your advertising to the next level? Connect with one of our reps and explore the endless possibilities of OTT and Connected TV advertising together! 🚀📺 Denise Haddon Kevin Herr Mallissa Weaver #OTTAdvertising #ConnectedTV #DigitalMarketing #Innovation #LinkedInMarketing

📰👇This The Wall Street Journal's article highlights how brands like Mondelēz International, one of the world's largest snack companies, has shifted its advertising strategy from traditional TV to platforms like social media and retail websites to better reach Gen Z and multicultural audiences. At Broadpeak, we recognize that despite the decline in traditional TV viewership, live sports still attract large audiences, and streaming platforms are gaining traction. To support the industry, we are developing advanced advertising models using our Click2 technology to recapture and grow advertising budgets. Without such innovations, Connected TV advertising will stagnate compared to the rapid growth of performance channels like Search, Social, and Retail Media. \\https://lnkd.in/gzMHPeN9 #Advertising #Ads #CTV #Monetization