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Top challenges of QSR marketing are evident in unifying data across all channels, segmenting customers effectively, personalizing campaigns, lack of automation, reliance on other teams, and enhancing customer traction on owned channels compared to aggregator apps. #QSR #Marketing #Challenges

The @SAP @Emarsys February Release is out! Lots of exciting enhancements aimed at helping brands unlock new possibilities 🚀 Some favorite updates... 🤝 Integration with LinkedIn digital ads. Allows companies to tap into LinkedIn's 1B+ members worldwide, providing contextually relevant ads to specific target contacts and real-time contact import via LinkedIn lead generation form. 📱Mobile wallet enhancement. This updates now allows our customers to update wallet campaigns even after launch and set the validity date of a pass so content remains timely and relevant to customers. 💬Customized URLs in SMS. This enables marketers to brand the shortened links they are sharing ensuring each message resonates with their audience and leading to greater customer engagement. Ready to take your omnichannel strategy to new heights? Learn more about our innovative updates here: https://lnkd.in/ePQ3E9KD #ProductRelease #Innovation #DigitalTransformation

📈 Did you know that in 2023, local news as a review source saw an 8% surge? 🌟 Social media platforms like Instagram 📸 and TikTok 🎵 also witnessed increases of 2% and 3% for business reviews! 🧐 The rise in diverse platforms shows the importance of engaging where consumers are talking. By using Reviply's AI-driven responses, you can ensure your brand's presence is felt across all these dynamic channels. 🤖 Discover how Reviply can amplify your customer engagement and keep your business at the forefront of the digital conversation! 📲✨

Some incredible industry insights are being shared at our Brisbane tech talk. Driving more traffic is not the answer, make the most of your existing traffic (particularly at the checkout stage). Clear digital experience insights are key to unlocking conversion uplift. Get started with your free, no-obligation Insightech trial: www.insightech.com/trial #analytics #digitalexperience #marketing #ecommerce #cx

The Man Company, India’s premium grooming brand for men, has partnered with Netcore Cloud to enhance customer engagement. By integrating our full-stack MarTech platform, The Man Company now offers: 👨🏻Segmentation and RFM analysis: Targeted campaigns based on customer loyalty and behavior patterns to drive deeper connections. 👨🏻In-app messaging: Personalized grooming tips and product recommendations delivered directly within the app experience. 👨🏻Behavioral analytics: Advanced insights into customer preferences, enabling more refined and effective marketing strategies. 👨🏻Actionable funnels: Understanding and optimizing user interactions to reduce drop-offs and improve the shopping experience. Together, we’re enhancing men’s grooming journeys, making every interaction more tailored and impactful. 💼🧴 Discover how our solutions can elevate your customer engagement—book a demo with us today: https://lnkd.in/dCYxZsN6 Bharat Nagesh Arpit #CustomerWin #NetcoreCloud #TheManCompany #CustomerExperience #Grooming #MarTech

🚀 Integration Announcement 🚀 We're thrilled to announce our game-changing integration with Dotdigital - the ultimate powerhouse for ecommerce success! 💥 Now, seamlessly connect your SHOPLINE store with Dotdigital to harness the full potential of data insights across every step of the customer journey! 🛍️✨ Why is this integration a game-changer 🤔 In today's hyper-competitive ecommerce landscape, understanding your customers' journey is key to unlocking lasting success. With Dotdigital's powerful data insights seamlessly integrated into your SHOPLINE store, you can create activity-based triggers - online and offline - for highly targeted communications. Here's why it's crucial: 1️⃣ Optimised Marketing Campaigns: Say goodbye to guesswork! By leveraging data points across the entire customer journey - offline and online - you'll craft highly targeted marketing campaigns that speak directly to your individual customer. The result? Increased engagement, conversions, and ROI! 2️⃣ Loyalty Building: With comprehensive data insights, you can tailor personalised experiences that resonate with your customers on a deeper level. From personalised product recommendations to exclusive offers, you'll build genuine loyalty that stands the test of time. 3️⃣ Customer Retention: By analysing data from all points in the customer journey, you can identify patterns and behaviours that lead to repeat purchases. Dotdigital empowers you to create targeted retention strategies, keeping your customers coming back for more! Ready to up your retail marketing game? Explore the endless possibilities with our SHOPLINE x Dotdigital integration today! 🚀💼 https://lnkd.in/gVJ6RXPm #Dotdigital #DataDrivenSuccess #CustomerJourneyInsights #EcommerceIntegrations #EcommerceMarketing Daniel Long Jonathan Levy Vasko Ckorovski Brooke Roman Hiten R Thakrar 👕🛒 Aarushi Sawhney Jannat Dawra Ian Tilson Riley Barnes

Advertising Week is here! No doubt data will have a large share of voice,  Jeff Malave shares his thoughts on the importance of Progressive Profiling. Read on 👇 Progressive profiling allows you to gather valuable customer data over time, helping you build a deeper customer profile + providing value exchange. Why is this a must have? 1️⃣ Improve your UX: No one wants to fill out long forms! Progressive profiling requests key details in stages, keeping users engaged.  2️⃣ Precision Personalization: With incremental data, deliver targeted, timely content that resonates (through push and other channels)  3️⃣ Boost Conversion Rates: Personalization leads to trust, and trust leads to higher conversions.  4️⃣ Better Data Quality: Collecting data bit by bit ensures accuracy and completeness, powering better segmentation.  5️⃣ Adapts to Non-Linear Journeys: As users jump between channels, progressive profiling captures insights at every touchpoint, helping you stay relevant at every stage. At Pushly, we make it easy to integrate progressive profiling into your strategy. Our platform’s dynamic push notifications are tailored to each user’s journey, delivering hyper-personalized experiences based on the data you gather over time. 🚀 Ready to level up your marketing?  #Personalization #DataDrivenMarketing #CustomerExperience #Pushly #ProgressiveProfiling #MarketingInnovation

A recent article by MarketingTech suggests that tailoring your marketing to resonate locally while maintaining a global presence is essential for success. 🌎 The report highlights that businesses can boost conversion rates by up to 49% with cross-channel strategies, especially by leveraging the right mix of channels based on the business growth stage and customer lifecycle. 🔄 Key research findings show significant increases in engagement, conversion rates, and app stickiness across numerous business industries, including E-commerce. This supports the idea that a comprehensive, multi-channel approach is critical for optimizing every customer interaction. ✨ Need help marketing across multiple channels? Contact Pruitt Resources today! #pruittresources #crosschannelmarketing #rva #marketing #socialmediamarketing

Want to know how your customers discover, engage, and ultimately convert? The GA4 Conversion Paths report is your secret weapon! 🗺️ This powerful tool reveals: - The exact paths customers take to make a purchase. - Which channels are driving the most conversions. - How different attribution models impact credit distribution. Visualize your customer journey, identify high-performing touchpoints, and optimize your marketing strategy for maximum impact. 🚀 #ga4 #digitalmarketing #analytics #customerjourney #datadrivenmarketing #googleanalytics

Is your marketing missing the full story? 🔍 It’s time to close the attribution gap. Disconnected systems can lead to misattributed conversions. With a Customer Data Platform (CDP), you can track the entire customer journey, ensuring every touchpoint gets its due credit and your marketing strategy is built on accurate insights. Here is how 👇 💡 Don’t guess. Know your real performance. Talk to a ReBid expert today and uncover the true impact of your campaigns. https://lnkd.in/gDagK5Ak #digitalmarketing #attribution #marketingattribution #ppc #performancemarketing #adtech #digitaladvertising #advertising