“We’ve been growing rapidly, and this [refresh] has been 12-18 months in the making,” said Megan Streeter, CMO at Prose. “There were a couple of reasons why this was the right time.” First, Streeter said, the updates will help to further “premiumize” Prose’s customized offerings, based on demand. “People were looking for more premium personalization. So, now, for example, customers’ names are listed front and center on the packaging.” Customers were also asking for products with a sleeker design to fit on crowded bathroom countertops. For that, the Prose team collaborated with design company RoAndCo Studio to create the new bottles.
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In this edition of the Glossy+ Research Briefing, we analyze August 2024 retail sales figures from the U.S. Census Bureau.
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Carolyn Bojanowski will be at the Glossy Beauty x Wellness Summit. Will you? Secure your passes now! https://lnkd.in/eVzt2CQz
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Along with allowing people with sensitive skin to address skin imperfections and skin texture by exfoliating, it leverages age-suitable ingredients. As Gen Alpha girls have become obsessed with skin care, dermatologists have reported that young people are increasingly using products with too-stong ingredients like retinol. “It does smooth and exfoliate, but without anything harsh,” Tara Loftis, Cetaphil’s global president said, regarding the collection. The products feature a proprietary blend of acids including salicylic, mandelic and gluconolactone. The body product features 20% urea.
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“CPMs and ad prices directly impact performance and ROI breakeven points for brands, so the problem isn’t unique to Google,” said Matt Voda, CEO of OptiMine Software, Inc., a privacy-focused marketing measurement company. “And Google’s ad pricing reflects the market overall. In other words, brands would reduce their investments here if they had compelling alternatives.” Story by Danny Parisi
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This week, we recap London Fashion Week, including Burberry’s comeback attempt, and we preview some of our most anticipated shows and moments from Milan and Paris Fashion Weeks.
Week in Review: A London Fashion Week recap, a Paris Fashion Week preview
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Forty years in, MAKE UP FOR EVER is evolving its brand to become accessible for all levels of makeup users. As part of its new arrivals campaign strategy, on Thursday, the brand announced it's launching a storefront on TikTok Shop and detailed a weekend-long sales event full of exclusive discounts and limited-edition products. In this piece by Tatiana Pile, we speak to Sonika Malhotra.
40-year-old Make Up For Ever makes its TikTok Shop debut
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New York Fashion Week was back with a vengeance this season, featuring iconic brands like John Varvatos , buzzy younger brands like KHAITE and a CFDA-sponsored bus to help attendees get around to all the shows. Glossy was in attendance, speaking to designers like Christian Siriano, Emily Smith of Lafayette 148 New York and stacey bendet of alice + olivia. The prevailing sentiment among those designers was that #NYFW is still an integral part of their strategies. Read more here: https://buff.ly/3MQFAYg
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Noah Palmer, vp and gm of men’s global merchandising at Old Navy, said the idea for the collection stemmed from the team’s recent recognition of the growing #90s nostalgia trend. “At the same time, we had a 30th birthday to celebrate and saw that as an opportunity,” he said. “We’re listening to what our customers are asking for. And in every media vehicle we have, people are saying, ‘Hey, I miss the Old Navy of the 1990s.'” The team began sourcing vintage #OldNavy pieces from platforms like eBay and Depop, leading to what Palmer described as “racks and racks of the stuff.” It then streamlined the assortment to recreate some of the brand’s most beloved ‘90s pieces for today’s market. However, many pieces in the new collection are near “one-to-one” recreations of their ‘90s counterparts. Palmer said.
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