“We’ve been growing rapidly, and this [refresh] has been 12-18 months in the making,” said Megan Streeter, CMO at Prose. “There were a couple of reasons why this was the right time.” First, Streeter said, the updates will help to further “premiumize” Prose’s customized offerings, based on demand. “People were looking for more premium personalization. So, now, for example, customers’ names are listed front and center on the packaging.” Customers were also asking for products with a sleeker design to fit on crowded bathroom countertops. For that, the Prose team collaborated with design company RoAndCo Studio to create the new bottles.
Glossy’s Post
More Relevant Posts
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Associate Professor, Indiana University Bloomington - President-elect, Interior Design Educators Council
Interior designers strengthen retail space. New scholarship from the Journal of Interior Design, vol. 48, issue 3. Nudge Design Strategies for Experiential Marketing and Retail Space Branding Jeongmin Lee and Mujin Chu, https://lnkd.in/gUhB8csW Nudge theory, a field of economics, aims to gently induce desirable behavior in humans and has been primarily applied to personal finance and public policy issues. In this study, we extended nudge theory to the design field by inductively deriving specific nudge design strategies that can be applied to retail space branding. To this end, nudge design examples were collected, and from them, nudge design keywords were extracted. Then, these keywords were categorized according to the five experiential marketing modules: sense, feel, think, act, and relate. From the keywords, we derived 30 nudge design strategies for retail space branding. Finally, the applicability of these strategies was tested through case studies of well-known brand stores with links to existing literature. Space branding design is a comprehensive domain where environmental, graphic, and product design come together and where nudge design could be effectively applied. The results of this study might be used as a checklist in a retail project and serve as a communication tool between marketers and designers. #IDEC #SAGE #interiors #interiordesign #interiorarchitecture #designeducators #designresearch #retail #nudgetheory #retailstrategy
Nudge Design Strategies for Experiential Marketing and Retail Space Branding - Jeongmin Lee, Wujin Chu, 2023
journals.sagepub.com
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Elevate your Pharmacy with dual-sided Digital Signage Our Trusted Partner 9Ways Digital MediaDigital Media highlights the importance of choosing Dual-Sided Signage: 1. Twice the Engagement, it’s right there in the name — dual-sided signage means there are two screens to show content on. This effectively doubles your display space and your opportunity to engage potential customers and drive sales. 2. 360-Degree Viewing Experience Providing an almost 360-degree viewing experience, with content visible from nearly every direction, is more than just a novelty. 3. Brightness and Visibility In full sun, our screens are ultra-bright, allowing content to be clearly seen. 4. Space-Saving and Stylish The slimline design frees up space, and the sleek, contemporary styling suits a wide range of fit-out styles. Read the full blog here: https://lnkd.in/ePWDRPXz
Elevate your Pharmacy with dual-sided Digital Signage
medium.com
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X- Rocket Internet, Jumia & Avito | Currently helping ambitious PE-backed companies transform ideas into reality
Interesting read on how some of the most iconic furniture and design brands maximize their visibility!
In recent months, we've had the privilege of engaging with over 100 of Europe's most iconic furniture and design brands. A recurring theme that emerged from these conversation is the challenge of enhancing product visibility at online retailer partners. Given the widespread interest in this subject, we've distilled our insights into a blog post that we believe will offer significant value to commercial leaders in the industry. In it, we delve into key areas for brand visibility at eTailer’s, explore various strategies to boost visibility, and share our perspective on the evolving landscape of paid visibility within furniture & design.
Maximizing eTailer Visibility for Furniture & Design Brands - Loupe
getloupe.co
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Break away from the mundane white boxes typically found in washrooms. You can now choose from a range of designer faceplates or create a custom design to feature your branding or engage with washroom visitors through tailored messages. Sounds interesting? Read more http://spr.ly/6041Vttxb #CreativeVenue #CustomDesign #ICONCollection #BrandIdentity #EngagingExperience #Facilities
Your brand matters: add a personal touch
kcprofessional.com
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Retail Design Specialist | Igniting business performance through the creation of bold new retail experiences | QSR F&B specialist | Singapore & Perth Australia
Interesting read on the effect of good 'scent' design in retail. This is certainly one of the big 3 under-utilised and under-appreciated considerations in designing retail spaces. The other 2 for us being music and lighting. https://lnkd.in/gF-fENje
‘It’s the brand speaking to you’: the scent firms making smells for Subway, Abercrombie and more
theguardian.com
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Is Tupperware still just for your mom’s kitchen, or is it ready to take over your modern lifestyle? Back in the late 80s and 90s, Tupperware wasn’t just a kitchen item—it was a household staple that represented quality and care. I remember my mom’s excitement when she bought her first Tupperware set at a party hosted by one of our neighbors. Fast forward to today, and Tupperware is no longer the same household staple it once was. The brand is struggling to maintain its place in the modern world. 1. Tupperware is facing significant financial challenges, closing facilities and laying off employees. 2. As part of its turnaround strategy, the company is expanding its retail presence, moving beyond traditional Direct Sales and “Tupperware parties.” 3. The brand has been slow to adapt to changing consumer behavior and is now up against a market full of cheaper alternatives that mimic its designs. 4. Tupperware has undergone a brand refresh, partnering with Landor, USA for a new, modern identity. 5. The new logo features a vibrant redesign, with the ‘T’ symbolizing the moment a container lid is pulled back—reflecting functionality and creativity. The brand’s new look also incorporates more color, bringing freshness to a legacy product. Can this rebrand revive Tupperware’s legacy and resonate with the next generation of consumers? All comments welcome. Image of the new Tupperware brand.
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Hey Gang! Check out some of my thoughts that shed light how we approach stepping up your storefront game.
How a brand attracts shoppers in-person is fundamental to building a strong, holistic retail experience. And the importance of a retailer’s store exterior cannot be overlooked, as it serves as the prime vehicle to express their unique point of view. With this in mind, our Creative Director, Marty McCauley, compiled three high level principles that work together in order to define a successful store exterior. #retaildesign #storeexterior #retailexperience #design #architecture #retailnews #storefront #futureofretail
The Power of Exterior Branding
https://changeupinc.com
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🌟 Curious about the power of simplicity in product packaging? A recent study delved into this, uncovering when less truly becomes more. Dive into the insights here: https://lnkd.in/ecxK9Vxm Simple packaging isn't just about aesthetics—it's about purity and clarity, forging a direct connection with the essence of the product. However, there's a fascinating exception to this rule, detailed in the article. For those aiming to exude luxury and sophistication, intricate designs may be the way to go. But here's the kicker: our #shoulderbox offers the best of both worlds! Discover how it seamlessly blends simplicity and elegance to elevate your brand. Ready to revolutionize your packaging game? Read on and let's craft experiences that resonate. 💼✨ #PackagingDesign #Luxury #SimplicityVsComplexity
When Less Is More: The Power of Simple Packaging for Consumable Products
https://www.ama.org
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Brand Stories Part 2: BVC x Mohh - Crafting a Digital Oasis for Premium Furniture Mohh Furniture, a name synonymous with stunning aesthetics and premium craftsmanship, has partnered with us to uplift their digital experience. Part 2 of our Brand Stories focuses on driving exceptional performance marketing strategies for Mohh's exquisite furniture. Our team of marketing experts and analysts are meticulously planning data-driven campaigns to highlight Mohh's coffee tables, dining tables, seating options, and more, in all their glory. But it's not just about boosting the visuals. We're implementing a comprehensive SEO strategy to ensure Mohh's website reaches the right audience. This means targeting relevant keywords so potential customers searching for premium furniture discover Mohh's beautiful creations. Mooh vision is clear: to be the go-to destination for those seeking to elevate their homes with timeless pieces and we are here to translate that vision into a digital reality. Stay tuned for more stories. #casestudy #digitalmarketing #creativeagency #furniture Anuj Khanna Siddharth Khanna
