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Circular startups are not for the faint of heart! Thanks to the Selling Circular Podcast for having me on to talk about the trials and tribulations we've faced building Returnity Innovations, and the market realities I think reuse entrepreneurs need to better understand. #reusablepackaging #returnity #circulareconomy

Recycling is a critical component of sustainability efforts, yet it presents numerous challenges for companies aiming to integrate it effectively. Beyond the costs associated with establishing recycling programs, there’s the additional hurdle of encouraging customers to recycle packaging. The rules and regulations surrounding recyclable materials can be complex, varying widely by region and material type, making it confusing for consumers to know what is recyclable and how to do it properly. In our special edition episode of the Unboxed Podcast, Birnur Aral, founder of Advisory by Birnur Aral, shares her expertise and point of view on the recycling challenges that are faced in the packaging industry. To learn more about sustainability, recycling, and more, listen to this special edition episode on Spotify or watch it on YouTube! Spotify: https://lnkd.in/e3e2gMAa Youtube: https://lnkd.in/e-YXr-BS #merchantboxes #unboxed #unboxedpodcast #podcast #packaging #sustainablepackaging #packagingdesign #sustainability #green #recycle #recyclability #sustainable #sustainablefuture

Is the path to sustainability circular? Our latest blog explores how Volvo Group & Ball Corporation are leading the charge. Sustainability is a business imperative and the circular economy is at the forefront of this revolution. Dive into our latest Verdantix Curiosity Applied podcast episode blog and learn how these industry leaders are pioneering a more sustainable future through circularity. Read our latest blog to learn more ➡ https://lnkd.in/ey2mjWrn #sustainability #circulareconomy #podcast #greenbusiness #circularity

Ep 82: And another super inspiring Can Marketing Save the Planet 🌍 podcast conversation. This time with the brilliant Paul Foulkes-Arellano, Founder of Circuthon Consulting In this episode we got to talk to Paul about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviours. Paul shares with us how he got into the toxic free circularity space, and shares so many examples of organisations who are doing great things with circularity, and also how collaboration and partnerships are critical to building the business case and turning circularity into meaningful business solutions that can scale. We talk about the need for Marketers to get involved, to get to grips with and understand their product lifecycle assessments by spending time with their R&D teams, and as Paul says it, “sticking your hands in the compost”. A critical part that brings with it a wealth of stories. Paul also talks about degrowth and the fact that degrowth equals greater profits. Circularity drives efficiencies, greater loyalty, less waste and, there is also huge amounts of capital to be gained from waste. This episode left us feeling uplifted and full of motivation and confirmed, once again, why we are such big advocates for circularity. Join us on this episode as we talk to Paul about: 🌍 The circular economy and toxic free circularity. 🌍 The opportunities and the business case for circularity. 🌍 Why Marketers should be spending time in R&D labs to truly understand their products 🌍 The great work being done in circularity and why full product life cycle assessments are imperative for marketers to be part of. 🌍 The need for more good stories to be shared. 🌍 The future of sustainability and circularity and long-term planning. Full links to Paul and the work he does in the shownotes. To listen click below, or you'll find our podcast on all the usual podcast platforms, and via The Marketing Society and via Global Player. A great episode… enjoy. #circularity #degrowth #sustainablemarketing #podcast #toxicfreecircularity

This week’s Sustainably, Yours episode included several jaw-dropping moments for me as Columbia University professor Diana Trushell revealed some of the sneaky ways corporations are greenwashing unsustainable practices. In this episode, Diana decodes some common sustainably buzzwords to help our audience identify greenwashing. She also outlines how to identify business models that ARE delivering on their sustainability promises. Some of my favorite topics Diana touched on: - Why the fossil fuel industry may be behind that sweater made out of recycled plastic bottles - The illusion of sustainability in clothing rental subscriptions - How to align your style and personal finance in the search of value Listen on Spotify and Apple Podcast, and follow for more content like this! https://lnkd.in/gBe9zHmU #sustainability #greenwashing #conciousconsumer #sustainabledesign #personalfinance #sustainablefinance #sustainablefashion #interiordesign

PODCAST |  "Toxic Free Circularity and How Degrowth Equals Greater Profits, with Paul Foulkes-Arellano, Founder, Circuthon Consulting" In the latest episode of the "Can Marketing Save the Planet?" podcast, Paul discusses toxic-free circularity and its impact on sustainability and business. Learn how circularity drives efficiency, loyalty, and profit, and why marketers should engage with R&D to understand product lifecycles. Key Highlights: 🔄 Circular economy and toxic-free circularity 📈 Business opportunities in circularity 🔬 Importance of marketers understanding product lifecycle assessments 🎧Tune in for an insightful discussion on the future of sustainability - https://lnkd.in/eArsUE7s #Sustainability #CircularEconomy #MarketingInnovation

💬 ”It's not only about secondhand materials. It's also about redesigning, rethinking, reducing, reusing, repairing, remaking, recycle, and then regenerating. There's many many more Rs than just using less materials and secondhand materials.” 🎙️ Listen to "Voice of Circular Business Models" on our "Sustainability Voices" podcast to hear Elin Bergman, Circular Impact Officer at Cradlenet and Co-founder of the Nordic Circular Hotspot, share her experience and insights into circular business models. What you will learn: 1️⃣ Elin's journey into circular economy. 2️⃣ The circular economy movement in Sweden. 3️⃣ The importance of collaboration in circular economy. 4️⃣ How to get started on your circular journey. 5️⃣ Advice for young professionals entering in the circular economy. 👉 Listen to the podcast here: https://lnkd.in/dJuy5CNF #Podcast #CircularBusinessModels #SustainabilityVoices #ESGFlo

🌟 New Podcast Episode Alert: phiyond & Korozo – Measuring Corporate Circularity 🌍 Let Patrick Peter from phiyond by adelphi guide you through measuring corporate circularity. Learn how regulation can fuel the ambition to become more circular. From creating a shared understanding to the pitfalls of reporting systems, Patrick explains the benefits of a measuring exercise. Key Takeaways: 👔 Measurement Mandate: Have C-Level buy in 🔎 Scope: Decide on the entity that needs to be measured 💡 Creativity: Set targets so that transparency about the status quo fuels motivation to improve circularity 🎧 Listen now to know how you can measure the current situation and start improving your corporate circularity Listen here: https://lnkd.in/d5YAV8gc #sustainability #circulareconomy #circularity #cti #measurement

What is marketing's role in fashion's sustainability problem?♻️ Our Senior Account Manager, Hannah Turner, recently shared her thoughts on The Drum Network podcast. In the episode, she discusses the importance of marketers driving campaigns that genuinely address overconsumption and resonate with the growing demand for sustainability-conscious choices—all without falling into the trap of greenwashing. Check out the full podcast here: https://lnkd.in/eKnVgKtR #sustainability #influencermarketing

🌍♻️ Happy Global Recycling Day! Let's celebrate our planet and our commitment to sustainability. Looking to learn more about recycling and eco-conscious living? Dive into the top 10 recycling podcasts curated just for you! Discover insightful discussions, practical tips, and inspiring stories to empower your journey towards a greener future. Check out - https://buff.ly/3ZXM8Jw Let's recycle, reduce, and renew for a healthier planet! 🌱🎧 #GlobalRecyclingDay #EcoFriendly #PodcastsForChange