Gladys Maila’s Post

Generative AI is changing the advertising industry, and it's time for agencies to embrace the opportunity to transform their revenue model. Value-based pricing, which determines costs based on the value of services provided to the advertiser, could be an innovator in this new era of advertising driven by AI. As the industry shifts towards AI-enabled marketing, it's crucial for agencies to adapt and evolve. By experimenting, testing, and understanding which use cases demonstrate the most value, agencies can calibrate the correct level of investment for their business and align products and services to what clients truly value and need. I firmly believe that value-based pricing tied to realistic factors, achievements, and goals—rather than hype—will be essential for sustainable growth. As we navigate this new landscape, it's important to remember that generative AI is not here to replace us, but to complement and enhance our work. If we get it right, we can use AI to tell more compelling stories, connect with audiences on a deeper level, and usher in a new era of advertising that is both effective and meaningful. #AIinAdvertising #FutureOfAdvertising #GenAI

🔍 Seeking a deep dive into how Generative AI is transforming advertising platforms? 🙋 Who’s not, you might ask - well, our grandmas, for instance 🤷 We’re not sure they can be bothered, but if you are, we just published an insightful interview with Gianluca Binelli, CEO at Booster Box, where he sheds light on how AI is revolutionising ad creation and optimisation 🔥 From Google’s AI-powered ad suggestions to Microsoft’s Copilot and Meta’s creative AI tools, we cover it all. Cutting-edge advancements, their benefits and challenges, and the future of AI in advertising - along with actionable insights to stay ahead of the game, all in one place 🚀 Sounds enticing? Of course it does 😎 Still not convinced? Well, there’s a bonus tip at the end of the content piece 🤯 (spoiler: it’s an invitation to our upcoming webinar focused on AI in the advertising industry, featuring case studies and success stories). Read the full interview here below 👇 #ai #machinelearning #generativeai #advertising #digitalmarketing #innovation #tech #marketing #adtech #futureofadvertising #webinar #casestudies #successstories #boosterbox

At Microsoft, we're using Generative AI to propel local advertising into the future in service to helping businesses reach their goals and create more meaningful connections with their customers. In his recent article for Street Fight, Kenneth Andrew (he/him/his) shares some key takeaways for SMBs looking to harness the power of AI: 1. Revolutionize Ad Creation: Leverage AI tools like Microsoft Copilot to create visually rich and personalized ads quickly, freeing up time for strategic growth. 2. Optimize Campaigns: Automate and optimize your ad campaigns with AI, enabling you to focus on the bigger picture and drive better performance. 3. Stay Informed and Choose Wisely: Differentiate between the utility and hype of AI. Set clear objectives, stay educated on AI developments, and select trusted partners for effective implementation.   Generative AI is not just a tool; it's an empowerment resource that enables SMBs to boost productivity, creativity, and efficiency. Read the full article here: https://msft.it/6049YclPv    #ThoughtLeadership #MicrosoftAdvertising #CopilotAI #DigitalAdvertising #SMB

🚀 Curious if AI can transform your marketing game? 🤔 Dive into my latest review on Adcreative AI and discover how this cutting-edge tool might just be the secret weapon you've been looking for! 📈✨ In this in-depth analysis, I explore: ✅ How Adcreative AI works its magic ✅ Real-life success stories ✅ The pros and cons of using AI in your marketing strategy ✅ Practical tips to leverage this tool for maximum impact Don't miss out on the future of marketing – read the full article now! #MarketingGenius #AdcreativeAI #AIinMarketing #DigitalMarketing #MarketingTools #AIGrowth #TechReview #MarketingStrategy ➡️ [https://lnkd.in/e5RFX3zT] Let's connect and share insights on the latest in marketing tech! 🔗💬 #LinkedInConnections #MarketingInnovation #TechTrends

Our quick digest from Google Marketing Live, we will share more info in the coming days behind what this all means for you as brands. #google #googlepremierpartner #creative #AI

Don Draper with AI? Imagine the Ads! 🤜 AI is transforming advertising, and Alison.ai is at the forefront. It empowers data-driven decisions, fuels creativity, and optimizes campaigns in real-time. For today's Draper-esque advertisers, Alison.ai offers: Deep consumer insights Creative spark & iteration Real-time performance tracking Unlock the future of advertising. #AI #Marketing #AlisonAI Read more on the comment  👇

🚀eye square launched "MEMEX Jr.", a groundbreaking generative AI tool. Leveraging a large language model (LLM), MEMEX Jr. empowers users with unparalleled insights, available 24/7, to revolutionize advertising strategies. 🔍 MEMEX Jr. is an AI avatar developed by top scientists and consultants at our market research company. This tool harnesses the company's proprietary knowledge, drawing insights from various content forms, including articles, videos, and sound files. Users can interact with MEMEX Jr. through keyboard- and voice-driven interactions, receiving expert-level explanations of complex topics. 💡 Key Features: Capable of explaining intricate concepts at the senior executive level. Provides rich, actionable insights for advertising methods and strategies. Breakthrough use of generative AI, offering market research expertise on-demand. Guides strategic and creative decision-making for digital marketing campaigns. 🌐 🤖 Global Accessibility: MEMEX Jr. breaks the barriers of time zones, schedules, and rest periods. Unlike human managers, this tool is available round-the-clock, offering precise and actionable strategies to customers worldwide. 👁️🚀 Explore more on MarTech360!  https://lnkd.in/d_wttXJS  #AdvertisingInsights #Advertising #AI #CustomerService #LLM #Innovation #MarketResearch #EyeSquareResearch #MEMEXJr

As AI continues to revolutionize the advertising industry, marketers must stay ahead of the curve by embracing new technologies and strategies. From predictive analytics to machine learning algorithms, AI-powered tools empower marketers to optimize their campaigns, drive better results, and deliver more relevant experiences to their audiences. #AI #Advertising #Innovation #Marketing

AI is here, and things are changing fast. Check out the article below to see how the advertising landscape will look very different, very soon...

Imagine knowing exactly what your audience wants before they even click—AI makes that possible! Artificial Intelligence is transforming the way ads are created, targeted, and optimized. From predictive analytics to automated campaign management, AI is the secret weapon for smarter, more effective ads. Learn how to improve ad performance, reduce costs, and achieve higher engagement, with the power of AI https://lnkd.in/dsWZxdax Are you curious about how AI can transform your ad strategy? Drop a comment and let's get the conversation started! 👇