Gino Colangelo’s Post

If I was Biden's marketing/brand strategist, here's what I would tell him. 1️⃣ Marketing can't fix product. I can create an amazing campaign to sell orange soda, but if customers buy it and it tastes like lemon, trust is tarnished. My brand won't survive. The same thing is happening here. Biden is telling us everything is OK, but there's tangible evidence to the contrary. ▶What Biden should do: First things first, Biden must restore confidence in him as a product. Take a cognitive test. Show us the results. Provide real evidence to support your talking points. And then, do it again. And again. Show > Tell. 2️⃣ Put people first. I believe Biden is a good man who's dedicated his life to serving his country. But in his recent interview with ABC News he came off as self-serving and egotistical, not so unlike his opponent. When asked: "And if you stay in and Trump is elected and everything you're warning about comes to pass, how will you feel in January?" His answer was all about him. It showed little regard for our country and voters. ▶ What Biden should do: Biden must show that he cares about people first, and himself second. This is not about him, it's about the country. Instead of saying that "only the Lord Almighty" could compel him to quit, he should anchor his message on the fact that he wants the BEST person to be at the top of the ticket. Of course, he believes himself to be that person. Protect the people. Then, protect the product. 3️⃣ Stop saying "Look, folks..." I have no smart marketing savvy about this one. ▶ What Biden should do: Just stop. Please. 🙏 Now, for a larger, (maybe) more controversial opinion... In 1982 12 people died as a result of cyanide-laced Tylenol poisoning. The Tylenol team's initial response involved various marketing activities. But ultimately, what restored full confidence in their brand was the introduction of triple safety seal packaging. ▶ In order to save their brand, their product had to change. ◀ This is the biggest question looming over Biden's candidacy. If Biden openly takes a cognitive test and it doesn't go well.... he has a product problem that he can't fix. When it comes to illness, there's no equivalent to the triple safety seal packaging. In this case, IMO, he would have no other option but to step down. Because again: marketing, PR, comms, talking points... they're all great, but they don't work unless they're truthful. One more time for the folks in the back: Marketing can't fix product. cc: Democratic National Committee #marketingstrategy #crisiscomms #prstrategy #biden

What is a promotional mix? A promotional mix is the combination of different marketing strategies and techniques that a company uses to achieve a specific goal. This strategy is extremely important because companies have to find the mix that best maximizes the value they get from marketing without creating too much of an expenditure. The decisions that a company makes with the promotional mix can make or break the company's sales for the future. To learn more please click the link below. Darin W. White

How to Use Flower-Themed Promotional Gifts to Enhance Your Spring Marketing Spring is the perfect season to refresh your marketing efforts, and flower-themed promotional gifts can be a delightful way to align your brand with the season of renewal. These gifts not only brighten your customers' day but also create positive associations with your brand through thoughtful and seasonally relevant items. In our latest article, we discuss how to incorporate flower-themed promotional gifts into your spring marketing strategy, from eco-friendly seed packets to floral-patterned accessories.

Wondering if promotional products are right for your company? Explore this article to learn why they could be your next best investment! #PromotionalProductsWork #BrandedMerchandise #Marketing

5 Effective Strip Club Marketing Strategies

Do you think a similar appeal by an imaginary Laboratory Grown Diamond Council to all LGD stakeholders would receive any support ? Generic LGD marketing. I think one has to make a very big leap of faith to believe that WFDB will deliver a super duper campaign. Is it worth the gamble ? I know very little about the WFDB but my impression is that it is a very traditional type of organization and not likely to be able to pull off a marketing campaign that would set the world on fire. It is a laudable attempt but before I fork out any money I would want to see what I can get for my investment so it is a chicken and egg question. To be fair, it is similar to some form of co-op advertising the most obvious one being Sunkist or Cranberry Juice. I grew up thinking Sunkist grew their own oranges but they are a co-op. I think there may be mileage in an LGD co-op brand but even that is a long stretch. Generic Milk advertising in the U.S. was interesting. Again this is a laudable effort. Good luck !

Are you a marketer? Brand building vs. sales activation. An article from Tom Roach resonated with me strongly. Short-term vs. long-term! Wrong-term? Read more. What is the right approach? 🎯

🌟 5 approaches to marketing communication strategies Selling products and advertising to make brands known is indispensable. No matter how good a brand's products are, they won't sell if customers aren't aware of them. However, relying solely on advertising may not sufficiently create brand awareness This brings us to Integrated Marketing Communication (#IMC), a comprehensive marketing communication strategy that helps brands create effective awareness and broader coverage IMC comprises 5 communication channels: 1️⃣ #Advertising This channel is widely used by brands to promote their products or brand. Advertising helps create awareness, informs customers about product details, usage, and results. It also communicates how our product differs from competitors', or how using our product might affect customers' image. Advertising is considered a good communication method as it motivates customers to make purchasing decisions more easily 2️⃣ #SalesPromotion This involves short-term tactics such as discounts, exchanges, giveaways, or product trials, both online and offline. The benefit of sales promotion is that it makes it easier for unfamiliar customers to try products, and if they're impressed, it may lead to repeat purchases and word-of-mouth recommendations 3️⃣ #PersonalSelling This involves using salespeople to provide direct product information to customers. Suitable for technical products, custom-made products, or products that require difficult usage. Personal selling typically happens through store sales staff or sales representatives who approach customers in various locations 4️⃣ Public Relations (#PR) PR aims to create a positive brand image. When customers perceive a brand as trustworthy and having a good image, they become interested in the product themselves. PR can be done in various ways, such as providing news through the media, interviews, community projects, and sponsoring various events 5️⃣ #DirectMarketing This is communicating with customers who have already shown interest in the brand by contacting them directly. This can be done through various channels like email, phone numbers, or events Each channel serves a different purpose and contributes to the overall effectiveness of the marketing communication strategy Credit: MarketThink #MarketingStrategy #IntegratedMarketing #BrandCommunication

It has never been easy to define exactly what “marketing” means. Add to that the number of organisations globally that engage in some form of marketing and it becomes an impossible task and, actually, a rather pointless one. As an industry, we spend much time reflecting on what we do and why but also on how we can do it better. Which is why veteran marketers such as Proctor & Gambles Marc Pritchard will always command attention. He has been a part of work that has touched all of our lives in some way. However, as The Drum’s Gordon Young points out, should Pritchard’s experience in CPG be a compass for an industry that covers so many different brands, categories and sectors. Surely it is the diversity of the marketing that keeps things fresh and innovative for us all? https://lnkd.in/g9f-bZDa

🤔 WHAT MARKETING STRATEGIES DO YOU KNOW? There are 2 strategies in marketing. The first is the price strategy and the second is the value strategy. What is a price strategy? THIS company bases its sales processes mainly on price. That is, prices always fall and do not stand at one point. This poses a great danger to the company! A value strategy is creating value for your service or product to your customers, and getting them to pay you more for that value. True, this strategy takes time, but the fruit of your patience will be sweet! Therefore, my advice to all companies: CREATE the value of your company! 🤔 QANDAY MARKETING STRATEGIYALARINI BILASIZ ? bir USTOZIMIZ marketing strategiyasi haqida shunday deydilar: marketingda 2 ta strategiya bor. Birinchisi narx strategiyasi, ikkinchisi qiymat strategiyasi. Narx strategiyasi bu nima ? BU kompaniya savdo jarayonlarini asosan narxga bog'laydi. Ya'ni narxlar doimo tushaveradi va bir nuqtada turmaydi. Bu esa kompaniyaga katta xavf tug'diradi ! Qiymat strategiyasi esa — mijozlaringizga xizmatingiz yoki tovaringiz qiymatini yaratish va shu mijozlar qiymat uchun ham sizga ko'proq pul to'lash. To'g'ri bu strategiya vaqt talab etadi lekin sabr qilib kutganingiz mevasi shirin bo'ladi ! Shuning uchun barcha kompaniyalarga maslahatim : kompaniyangiz qiymatini YARATING !