Admiral: The Visitor Relationship Management Company’s Post

In the cutthroat world of advertising, why leave success to chance? Our latest blog explores the pivotal role of pre-testing in ensuring campaign effectiveness, drawing insights from industry experts like Mark Ritson and Peter Field. Discover how pre-testing serves as the foundation for creativity, providing invaluable insights into consumer behaviour and market potential. From unlocking the secrets behind successful ads to navigating the complexities of creative execution, this blog uncovers it all. Learn more: https://bit.ly/3QuS0r3

We now have a unique opportunity to revolutionize brand safety in advertising. At Seekr Technologies, we're leading this charge with our innovative SeekrAlign platform and Seekr® Civility Score™. WHY INCLUSION OVER EXCLUSION MATTERS Our approach prioritizes inclusion, recognizing that HOW a topic is discussed often outweighs WHAT is being discussed. This shift from legacy systems to contextual AI enables: - More precise content evaluation - Reduced false positives and negatives - Transparent risk scoring THE FUTURE OF BRAND SAFETY SeekrAlign offers: - Patented contextual AI technology - Evaluation of over 90 years of audio content - Expanding library of web domains - Transcript-level review capabilities FOR ADVERTISERS This means customizable brand suitability thresholds that cost-effectively and confidentially expand reach. FOR PUBLISHERS An objective scoring system to uncover more valuable inventory for sales and monetization. MOVING FORWARD We're committed to building reliable, objective brand safety standards that the entire industry can trust. Stay tuned and reach out for many more exciting SeekrAlign announcements. Brittany Hall Steve Moynihan Heather Pidgeon

What should a post-GARM advertising industry look like?   At Seekr, we believe inclusion over exclusion must be the starting point. Without clear, objective criteria for evaluating the credibility and bias of online content, advertisers and publishers will continue to see their reach and revenue restricted by contextless keyword automation. We introduced SeekrAlign and our industry-leading Seekr® Civility Score™ as an alternative to legacy keyword-based systems because we knew that how a topic is discussed is often more important than what is discussed. Through contextual analysis, we can evaluate the suitability of content through precise and transparent risk scores—at a speed and scale that only AI can deliver.   For advertisers, SeekrAlign not only helps you align content to your unique brand suitability standards, but also allows you to review scores at the transcript level—so you have the full context of the conversation. For publishers, this means an objective and transparent scoring system for planning and pre-sales, helping you uncover more inventory for advertisers' consideration sets.    Stay tuned for more roadmap announcements in the coming months. We're building reliable and objective brand safety measures that everyone can trust.   #brandsafety #advertising #adtech 

You might’ve noticed already, but we’ve got a fresh new look and feel! Check out our new website here: https://www.clickz.com/ One thing that won’t change is our commitment to helping you stay informed and empowered. Our newsletter has also evolved into a weekly deep dive, bringing you the most impactful stories and insights to fuel your business growth. *Subscribe here→ https://lnkd.in/eH8X47gB #ClickZ #DigitalMarketing #MarektingStrategy

Not only do 3/4 marketers say ineffective creative is a top challenge, but on top of that, 2/3, or more than half of marketers see creative data as the road improve quality and revenue! These are big numbers!! Vidmob #CreativeData

Today’s commentary from Digiday points to industry action accelerating around supply-side technology consolidation. “We’re probably looking at cutting out 60% of our partners,” said the head of programmatic on behalf of advertisers at a global agency who asked to remain anonymous due to the sensitive nature of the issue.  That’s around five of the dozen supply-side platforms (SSPs) the agency works with, continued the exec, who added, “they’re the ones we can really trust.” Last month, Jounce Media released their annual State of the Open Internet report. While this report is always a must-read for the industry, this version will prove to be one of the most consequential pieces of research for the industry in 2024, particularly the section on “Bid Congestion”. The supply-side consolidation theme (also referred to as SPO) has been an active conversation in the industry for years. Jounce’s latest research, among other recent events, have reignited much needed industry action around SSP consolidation. The high level technical conclusion of Jounce’s findings, can be summed up pretty concisely: “The solution to this problem is fat pipes. It would be far better for our hypothetical DSP to accept 1.5 million QPS from 2 SSPs than to accept 100,000 QPS from 30 SSPs.” Jounce notes that this is not only an improved model for most DSPs, but importantly, their end customers (agencies and brands) as well. Industry momentum behind supply-side consolidation is entering a new phase of meaningful action. Backed by a number of converging focal points, including sustainability, the industry is starting to break through the historical barriers holding back these important changes.

Saw some conversations about the importance of ATF to get people to explore further.  Is “Above The Fold” still a thing? “Above The Fold” is a concept that dates back to the early days of publishing. The era when newspapers were the main source of daily news and were displayed on street stands - stacked and folded in half so potential buyers were only able to see the top half of the front page. That's how publishers realised that they need to put their most important headlines and imagery on the top half of the page if they want to attract buyers. This idea of “above the fold” has been brought into the digital world where the fold refers to the content that displays on the top of a website / page without requiring the page visitor to scroll. Now 2024, does this still apply? My opinion, no. The traditional usage of the fold is no longer relevant. User behaviour has evolved and the daily usage of social media today has made us all accustomed to scrolling. I mean, who doesn’t spend half their day mindlessly scrolling through feeds, stories, and endless cat videos? Users are savvy, they’ve adapted. So, don’t stress over what sits ‘above the fold’. Focus on creating engaging, valuable content all the way down the page. Because people will scroll... if you give them a reason to.

Big start to the week for digital marketers As both LinkedIn and Google confirm roll out of core algorithm updates but what’s the takeaway’s? Insightful, knowledgeable, and ORIGINAL content will win. It sounds like a no-brainer and exactly what marketers and audience alike need.  But here's the catch - distinguishing between value-packed gold to the I've-seen-this-a-thousand-times commodity content is where the real challenge lies. Not to mention AI muddying the waters... Immediately, for me, this favours prioritising personal brand content over company content as you can embed your unique point of view, your personal experience and subject matter expertise to add that additional value and be genuinely interesting. You're harder to scroll past than a bland company logo. As trust in brands content on social and in search engines is at an all time low, this is your cue to pivot with the biggest players validating this approach with these changes.

With Dynamic QR codes, you can easily adjust where the code leads without reprinting it, all while gathering valuable data on how your audience interacts with your content. https://lnkd.in/gPGUGCCP

Explore the future of data-driven marketing and privacy on our blog. Discover insights, trends, and strategies shaping the digital landscape. https://hubs.ly/Q02sGG6Q0