first off Zoko (YC W21) is a great tool for retention especially for d2c brands and I have used it for my clientele on multiple occasions. while it is important to follow best practices for messaging your users on WA so that you don't fall into the spam category. But you know what? there is a wafer thin line between the right message for the right person at the right time and spam. Now in this case Zoko has a series called "stories" where brand owners come and give a session on how they have found success through Zoko. But if you pay careful attention it looks like beating your trumpet. Instead Zoko (YC W21) should focus more on value addition. their messaging instead should be like what will I learn from HealthifyMe and how they use Zoko rather than Zoko as a straight away plug in. I mean these things matter, right now I have received around 7-8 of these story series messages from Zoko and none of them appealed me enough to attend their session. Instead each of them is pushing my buttons to mark them as spam. My bad Zoko but I don't mean wrong, what I mean is that in this game of marketing perception is everything.
Geet Kiran Aneja’s Post
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