Personas for personalization: build your blue print off of research with real humans, hand it to the machines and let it run! Fantastic conversation with Kevin Nichols as always! Brian Miller Mark Wagner Ryan Denning Rob Murray #cxinnovation #personas #personalization
Personas, segmentation, and customer profiles are powerful tools that can help create effective personalized messaging and customer journeys. Gabe Weiss discusses with Kevin Nichols the importance of defining customer profiles and personas to enhance personalization in marketing. Get practical advice from Gabe Weiss on how to build an effective product and service experience around the customer that you can personalize: https://lnkd.in/esK8frgE #CustomerExperience #Personalization #MarketingStrategy #Segmentation #CustomerProfiles #MarketingTips #UserPersonas #DigitalMarketing #CustomerInsights #CustomerJourney #UserExperience #ContentStrategy
I loved this conversation with Gabe Weiss. And my Podcast with him is next in queue, launching in 2 weeks!
Thanks for reposting Gabe!