Yeah, we’re a SaaS company, but we love staying on top of the industries our customers work in. ... and the automotive world has us particularly intrigued. So what's happening in the automotive industry? In short - disruption. Right now, Germany’s automakers are cutting costs and slashing EV prices to meet stricter emissions rules, all while battling fierce competition from Chinese and American EV brands. At the same time, Honda and Nissan Motor Corporation are exploring a $54 billion merger, potentially creating the world’s third-largest car manufacturer. Why does this catch our eye? Mergers and acquisitions often mean rebrands, and it’s fascinating to see how brands are trying to evolve while staying true to their identity. Anyone else still thinking about Jaguar’s iconic rebrand? 🤍
