Fuga

One of our clients, a large supermarket chain, faced a major challenge with creating Electronic Shelf Labels and printed materials. They decided to automate the entire process, and with just a few clicks, they could select and produce their promotions effortlessly. The results? They saved a staggering $23,200 every quarter and transformed a task that once took hours into something completed in no time. Even better, they boosted productivity without needing to hire additional staff. We tried to pack it all in one gif. Boy, that was a challenge! 🥲 💜

Nobody: Every retail marketer at 23:04: "Oh no, I forgot to manually adjust the 238 images for the in-store flyer, translate them to Spanish, and make sure they all 'match the same vibe.' What does that even mean, Karen? Well, who needs sleep anyway?" We hear you. Ping us for support. 💜

Mocha Mousse. 👞 🤎 🍄🟫 Pantone has chosen Mocha Mousse as its Colour of the Year for 2025. A really warm, earthy brown that feels calm and inviting. This rich shade is cutesy and perfect for adding a cosy, timeless touch to designs, campaigns, or even your wardrobe. It’s all about comfort and elegance as we head into the new year! What do you think about Pantone's colour of the year for 2025?

Yes, we're a SaaS company, but we’re also super curious about the world around us. We spend a lot of time trying to understand how things work in our ecosystem, the trends shaping it, and how retailers (like our customers and prospects) operate in this changing landscape. Take this fun little gadget from John Lewis & Partners, for example. The Nestlum. It’s a pocket money tracker for kids aged 4–8. Basically, it’s like a modern piggy bank that helps kids learn about money in a cashless world. It's your for £24.99. How great is that? It's designed by parents and it’s all about making financial habits fun and easy to grasp through real-life spending moments. What’s really interesting here is how retailers are responding to cultural shifts. They’re creating products that address societal changes and make a difference. It’s all about staying relevant, and we love to see it. If you’re a millennial, you’re probably getting Tamagotchi vibes from this, right? 🐻❄️

Turns out shopping in person is cool again. What opportunities can retailers capture here? Across Europe, people are heading to stores to buy things they first found online. It’s not just about getting the product. It’s about the experience. ... seeing it 👀 ... touching it 🫰🏼 ... trying it 👞 ... trusting it 🤝🏼 After years of clicking "Add to Cart," people are looking for something a bit different. Reuters calls it "Bricks over Clicks." Wandering the aisles, finding unexpected things, or chatting with a real person. COVID changed the way we shop in so many ways and of course, online shopping isn't going anywhere, sure. But now it feels like we’re leaning back into connection, into something more human. Our advice for retailers? With this duality, think about how to bridge the gap between online discovery and in-store experiences. Align your branding, messaging, and promotions to create a seamless journey that builds trust and loyalty. 💜

Here's a question. Is async work changing how creative teams collaborate? Asynchronous work is giving creative teams the freedom to work when inspiration hits... whether that’s early morning, late at night, or in between. Studies show this flexibility can boost creativity, as people have time to think deeply before sharing ideas. 💜 But it’s not without challenges. Without regular real-time interactions, teams can feel disconnected, and ideas might get lost in translation.

Marketing and creative teams in December: We feel you. Scraping together every bit of energy for the next 27 days. May 2025 bring fewer repetitive tasks, no last-minute banner changes, and streamlined approvals.

Consistency isn't optional. Jaguar’s bold rebrand. You've seen it. That pink, futuristic, and carless vibe has split the internet. Some applaud the audacity, others asked if Jaguar still sells cars. Ouch. The problem wasn’t the colour or concept. It was the disconnect. Jaguar’s heritage as a sleek, luxurious automaker was nowhere to be seen. Loyal fans felt alienated, and new audiences were left confused. This serves as a reminder: brands can evolve, but consistency is what drives that evolution. "yeah, but they really needed a change, they were basically dying!" Consistency doesn’t mean avoiding change. It means building trust by showing up in ways that feel familiar, even when the packaging looks different. Want to innovate? Great. Just make sure your audience knows it’s still you.

Rituals give life meaning. ... and for retailers, they’re a golden opportunity. A new study from MSQ and WARC shows that: - 72% of people include brands in their rituals - 70% are open to adopting new ones - 39% feel more connected to brands woven into their routines For retailers, this isn’t just a stat. It’s kind of a roadmap. Rituals, be it’s a weekend reset, a coffee break, or a weekly grocery trip, are where loyalty is built. Imagine being part of these moments: - A curated section for “weekend self-care” - Bundles for a cozy movie night - Smart tech that personalises shopping for recurring habits We always encourage our retail customers to observe, support, and participate in these everyday rituals. It’s a fantastic way to deepen connections with customers and give them something truly meaningful to remember you by. 💜

Customers are calling out retailers. ✋ This is a big one. The Yuka app has launched a powerful “Call-out” feature, letting shoppers challenge brands on the 81 high-risk additives flagged as health concerns. Now, with a quick scan, customers can just send pre-written messages to manufacturers, pushing for safer products. Just like that. This feature also includes a public counter tracking consumer action, ramping up real pressure for change. Retailers, take note: shoppers are demanding transparency and accountability. Here's how it works: https://lnkd.in/dWe5DUBj We are closely monitoring retail industry changes. Follow to stay in the loop.