Frederic Fernandez’s Post

𝗕𝗲𝗮𝘂𝘁𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗶𝗻 𝗤𝟭 𝟮𝟬𝟮𝟰 𝘁𝗼 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗼𝘁𝗵𝗲𝗿 𝗙𝗠𝗖𝗚 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀 & 𝘀𝗵𝗼𝘄 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗮𝗹𝘁𝗵𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗶𝘀 𝘄𝗶𝗱𝗲𝗻𝗶𝗻𝗴 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 & 𝗹𝗼𝘀𝗲𝗿𝘀 - Still (mostly) double digit growth rate for Coty, L'Oréal & Beiersdorf although slowing down with pricing gains annualization - Progressive (& better than expected) rebound for The Estée Lauder Companies Inc. - Bottom of the pack performance for Edgewell Personal Care, Shiseido & Natura &Co that continue to suffer from weaker growth footprint & share performance Exciting & decisive times on the Beauty vertical 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗳𝗼𝗰𝘂𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 (𝘃𝗼𝗹𝘂𝗺𝗲) 𝗴𝗿𝗼𝘄𝘁𝗵 To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Unilever Procter & Gamble Kenvue Bayer | Consumer Health Sanofi Haleon Nestlé Henkel Reckitt

𝗕𝗲𝗮𝘂𝘁𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗶𝗻 𝗤𝟭 𝟮𝟬𝟮𝟰 𝘁𝗼 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗼𝘁𝗵𝗲𝗿 𝗙𝗠𝗖𝗚 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀 & 𝘀𝗵𝗼𝘄 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗮𝗹𝘁𝗵𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗶𝘀 𝘄𝗶𝗱𝗲𝗻𝗶𝗻𝗴 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 & 𝗹𝗼𝘀𝗲𝗿𝘀 - Still (mostly) double digit growth rate for Coty, L'Oréal & Beiersdorf although slowing down with pricing gains annualization - Progressive (& better than expected) rebound for The Estée Lauder Companies Inc. - Bottom of the pack performance for Edgewell Personal Care, Shiseido & Natura &Co that continue to suffer from weaker growth footprint & share performance Exciting & decisive times on the Beauty vertical 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗳𝗼𝗰𝘂𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 (𝘃𝗼𝗹𝘂𝗺𝗲) 𝗴𝗿𝗼𝘄𝘁𝗵 To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Frederic Fernandez & Associates Unilever Procter & Gamble Kenvue Bayer | Consumer Health Sanofi Haleon Nestlé Henkel Reckitt

𝗕𝗲𝗮𝘂𝘁𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗶𝗻 𝗤𝟭 𝟮𝟬𝟮𝟰 𝘁𝗼 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗼𝘁𝗵𝗲𝗿 𝗙𝗠𝗖𝗚 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀 & 𝘀𝗵𝗼𝘄 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗮𝗹𝘁𝗵𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗶𝘀 𝘄𝗶𝗱𝗲𝗻𝗶𝗻𝗴 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 & 𝗹𝗼𝘀𝗲𝗿𝘀 - Still (mostly) double digit growth rate for Coty, L'Oréal & Beiersdorf although slowing down with pricing gains annualization - Progressive (& better than expected) rebound for The Estée Lauder Companies Inc. - Bottom of the pack performance for Edgewell Personal Care, Shiseido & Natura &Co that continue to suffer from weaker growth footprint & share performance Exciting & decisive times on the Beauty vertical 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗳𝗼𝗰𝘂𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 (𝘃𝗼𝗹𝘂𝗺𝗲) 𝗴𝗿𝗼𝘄𝘁𝗵 To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Frederic Fernandez & Associates

𝗗𝗧𝗖 𝘀𝗶𝗻 #𝟭𝟮: 𝗟𝗲𝗮𝘃𝗲 𝘂𝘀 𝗮𝗹𝗼𝗻𝗲 We continue our series on key 'sins killing DTC businesses' in the FMCG industry - 𝗙𝗼𝗿 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 𝗼𝘄𝗻𝗲𝗱 𝗯𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝘀, 𝗳𝗮𝗶𝗹𝗶𝗻𝗴 𝘁𝗼: => 𝗲𝗶𝘁𝗵𝗲𝗿 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗮𝘀𝘀𝗲𝘁𝘀 that made them successful  => 𝗮𝗻𝗱/ 𝗼𝗿 𝘁𝗼 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗹𝗲𝗮𝗿𝗻 from their Acquirers - Most often heard verbatim: => ,𝗛𝗤 𝘀𝗵𝗼𝘂𝗹𝗱 𝗹𝗲𝗮𝘃𝗲 𝘂𝘀 𝗮𝗹𝗼𝗻𝗲, 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗗𝗧𝗖/ 𝗧𝗲𝗰𝗵 & 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗻𝗼𝘁 𝗺𝘂𝗰𝗵 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝗺’ Does that sound familiar? To know more about DTC failure & success drivers and how to turnaround a DTC business, refer to our last publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/erzzwxqa Time for all to realize the the full value/ potential Exciting & decisive times for DTC in the FMCG industry 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo Mars Procter & Gamble L'Oréal Colgate-Palmolive General Mills Beiersdorf The Estée Lauder Companies Inc. Coty Shiseido JDE Peet's Unilever Reckitt Haleon Kenvue Sanofi Bayer | Consumer Health Bel Pernod Ricard Diageo Kraft Heinz Mondelēz International General Mills The HEINEKEN Company AB InBev

𝗗𝗧𝗖 𝘀𝗶𝗻 #𝟭𝟮: 𝗟𝗲𝗮𝘃𝗲 𝘂𝘀 𝗮𝗹𝗼𝗻𝗲 We continue our series on key 'sins killing DTC businesses' in the FMCG industry - 𝗙𝗼𝗿 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 𝗼𝘄𝗻𝗲𝗱 𝗯𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝘀, 𝗳𝗮𝗶𝗹𝗶𝗻𝗴 𝘁𝗼: => 𝗲𝗶𝘁𝗵𝗲𝗿 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗮𝘀𝘀𝗲𝘁𝘀 that made them successful => 𝗮𝗻𝗱/ 𝗼𝗿 𝘁𝗼 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝗹𝗲𝗮𝗿𝗻 from their Acquirers - Most often heard verbatim: => ,𝗛𝗤 𝘀𝗵𝗼𝘂𝗹𝗱 𝗹𝗲𝗮𝘃𝗲 𝘂𝘀 𝗮𝗹𝗼𝗻𝗲, 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗗𝗧𝗖/ 𝗧𝗲𝗰𝗵 & 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗻𝗼𝘁 𝗺𝘂𝗰𝗵 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝗺’ Does that sound familiar? To know more about DTC failure & success drivers and how to turnaround a DTC business, refer to our last publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/erzzwxqa Time for all to realize the the full value/ potential Exciting & decisive times for DTC in the FMCG industry 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo Mars Procter & Gamble L'Oréal Colgate-Palmolive General Mills Beiersdorf The Estée Lauder Companies Inc. Coty Shiseido JDE Peet's Unilever Reckitt Haleon Kenvue Sanofi Bayer | Consumer Health Bel Pernod Ricard Diageo Kraft Heinz Mondelēz International General Mills The HEINEKEN Company AB InBev

𝗗𝗧𝗖 𝘀𝗶𝗻 #𝟵: 𝗪𝗲 𝗮𝗿𝗲 𝗮 𝗧𝗲𝗰𝗵 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 We continue our series on key 'sins killing DTC businesses' in the FMCG industry - 𝗧𝗲𝗰𝗵 𝘀𝗲𝗲𝗻 𝗮𝘀 𝗮𝗻 𝗲𝗻𝗱 𝗶𝗻 𝗶𝘁𝘀𝗲𝗹𝗳 (𝗮𝗻𝗱 𝗻𝗼𝘁 𝗮 𝗺𝗲𝗮𝗻𝘀 𝘁𝗼 𝗮𝗻 𝗲𝗻𝗱) 𝘄𝗶𝘁𝗵 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝗮𝗹𝗹𝗼𝗰𝗮𝘁𝗲𝗱 𝘁𝗼 (𝘁𝗼𝗼 𝗼𝗳𝘁𝗲𝗻 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗮𝗹𝘄𝗮𝘆𝘀) 𝗰𝗼𝗺𝗺𝗼𝗱𝗶𝘁𝗶𝘇𝗲𝗱 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝘀𝗲𝗰𝘂𝗿𝗲𝗱 𝗰𝗵𝗲𝗮𝗽𝗲𝗿 & 𝗯𝗲𝘁𝘁𝗲𝗿 𝗮𝘁 𝗮𝗿𝗺-𝗹𝗲𝗻𝗴𝘁𝗵 - 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗽𝘂𝘀𝗵𝗲𝗱 𝗯𝘆 𝘀𝗼𝗺𝗲 (𝗧𝗲𝗰𝗵) 𝗣𝗘 𝘁𝗼 𝗷𝘂𝘀𝘁𝗶𝗳𝘆 𝗵𝗶𝗴𝗵𝗲𝗿 𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻 𝗺𝘂𝗹𝘁𝗶𝗽𝗹𝗲𝘀 - Most often heard verbatim: => '𝗪𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗷𝘂𝘀𝘁𝗶𝗳𝘆 𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻. 𝘄𝗲 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗹𝗶𝗸𝗲 𝗮𝗻𝘆 𝗼𝘁𝗵𝗲𝗿 𝗙𝗠𝗖𝗚 𝗰𝗼𝗺𝗽𝗮𝗻𝘆’ => '𝗢𝘂𝗿 𝘁𝗲𝗰𝗵 𝘀𝘁𝗮𝗰𝗸 𝗶𝘀 𝗮 𝘀𝗼𝘂𝗿𝗰𝗲 𝗼𝗳 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲' Does that sound familiar? To know more about DTC failure & success drivers and how to turnaround a DTC business, refer to our last publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/eD8m7mHa Time for all to realize the the full value/ potential Exciting & decisive times for DTC in the FMCG industry 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo Mars Procter & Gamble L'Oréal Colgate-Palmolive General Mills Beiersdorf The Estée Lauder Companies Inc. Coty Shiseido JDE Peet's Unilever Reckitt Haleon Kenvue Sanofi Bayer | Consumer Health Bel Pernod Ricard Diageo Kraft Heinz Mondelēz International General Mills The HEINEKEN Company AB InBev

𝗗𝗧𝗖 𝘀𝗶𝗻 #𝟭𝟬: 𝗧𝗵𝗲 𝗷𝘂𝗺𝗽𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘆𝗻𝗱𝗿𝗼𝗺𝗲 We continue our series on key 'sins killing DTC businesses' in the FMCG industry - 𝗜𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗳𝗿𝗮𝗺𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰 and hence consistently changing strategies - 𝗜𝗻 𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲 ,𝗺𝗶𝗿𝗮𝗰𝗹𝗲 𝘀𝗶𝗹𝘃𝗲𝗿 𝗯𝘂𝗹𝗹𝗲𝘁’, because of a lack of patience or because of the pressure to manage short-term profit commitment - 𝗔𝗹𝗹 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝗿𝗻𝗶𝗻𝗴-𝗼𝘂𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & failing to attract/ retain talent. - Most often heard verbatim: => ,𝗜𝗳 𝗶𝘁 𝗰𝗮𝗻𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗶𝗻 𝗳𝗲𝘄 𝘄𝗲𝗲𝗸𝘀, 𝗶𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸 𝗮𝘁 𝗮𝗹𝗹’ Does that sound familiar? To know more about DTC failure & success drivers and how to turnaround a DTC business, refer to our last publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/eD8m7mHa Time for all to realize the the full value/ potential Exciting & decisive times for DTC in the FMCG industry 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo Mars Procter & Gamble L'Oréal Colgate-Palmolive General Mills Beiersdorf The Estée Lauder Companies Inc. Coty Shiseido JDE Peet's Unilever Reckitt Haleon Kenvue Sanofi Bayer | Consumer Health Bel Pernod Ricard Diageo Kraft Heinz Mondelēz International General Mills The HEINEKEN Company AB InBev

𝗗𝗧𝗖 𝘀𝗶𝗻 #𝟭𝟬: 𝗧𝗵𝗲 𝗷𝘂𝗺𝗽𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝘀𝘆𝗻𝗱𝗿𝗼𝗺𝗲 We continue our series on key 'sins killing DTC businesses' in the FMCG industry - 𝗜𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗳𝗿𝗮𝗺𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰 and hence consistently changing strategies - 𝗜𝗻 𝘀𝗲𝗮𝗿𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲 ,𝗺𝗶𝗿𝗮𝗰𝗹𝗲 𝘀𝗶𝗹𝘃𝗲𝗿 𝗯𝘂𝗹𝗹𝗲𝘁’, because of a lack of patience or because of the pressure to manage short-term profit commitment - 𝗔𝗹𝗹 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝗿𝗻𝗶𝗻𝗴-𝗼𝘂𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 & failing to attract/ retain talent. - Most often heard verbatim: => ,𝗜𝗳 𝗶𝘁 𝗰𝗮𝗻𝗻𝗼𝘁 𝘄𝗼𝗿𝗸 𝗶𝗻 𝗳𝗲𝘄 𝘄𝗲𝗲𝗸𝘀, 𝗶𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸 𝗮𝘁 𝗮𝗹𝗹’ Does that sound familiar? To know more about DTC failure & success drivers and how to turnaround a DTC business, refer to our last publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/eD8m7mHa Time for all to realize the the full value/ potential Exciting & decisive times for DTC in the FMCG industry 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo Mars Procter & Gamble L'Oréal Colgate-Palmolive General Mills Beiersdorf The Estée Lauder Companies Inc. Coty Shiseido JDE Peet's Unilever Reckitt Haleon Kenvue Sanofi Bayer | Consumer Health Bel Pernod Ricard Diageo Kraft Heinz Mondelēz International General Mills The HEINEKEN Company AB InBev

𝗪𝗲 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝘀𝗲𝗲 𝗹𝗮𝗿𝗴𝗲 𝘂𝗻𝗿𝗲𝗮𝗹𝗶𝘇𝗲𝗱 𝘃𝗮𝗹𝘂𝗲 𝗯𝗲𝗵𝗶𝗻𝗱 𝗗𝗧𝗖 𝗶𝗻 𝘁𝗵𝗲 𝗙𝗠𝗖𝗚 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗿𝗲𝗲 𝗺𝗮𝗶𝗻 𝗯𝘂𝗰𝗸𝗲𝘁𝘀 1) Organic DTC initiatives that are underperforming and that need a turnaround/ right-sizing and/ or that should be discontinued 2) Acquired assets that had a significant part of revenue on DTC & that have been underperforming. They need a turnaround/ right-sizing or they should be discontinued 3) Large DTC friendly FMCG brands that should explore the opportunity to launch/ scale-up differentiated value propositions to create large incremental omnichannel value To know more about DTC failure & success drivers and how to turnaround a DTC business, refer to our last publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟭𝟯 𝗦𝗶𝗻𝘀 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗔 𝗗𝗧𝗖 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 & 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗔 𝗗𝗧𝗖 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 https://lnkd.in/eD8m7mHa Time for all DTC assets owners to understand DTC success drivers Exciting & decisive times for DTC in the FMCG industry 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo Mars Procter & Gamble L'Oréal Colgate-Palmolive General Mills Beiersdorf The Estée Lauder Companies Inc. Coty Shiseido JDE Peet's Unilever Reckitt Haleon Kenvue Sanofi Bayer | Consumer Health Bel Pernod Ricard Diageo Kraft Heinz General Mills The HEINEKEN Company AB InBev

Earlier today @Unilever announced its Q3 financial results which show positive impact from scaling fewer, bigger innovations across our markets. In Personal Care, we delivered volume-led growth with underlying sales up 4.4%, driven by volume up 3.1% in the third quarter of 2024. The star performer was Deodorants. Latin America led growth with double-digit volume, while Europe and North America saw mid-single digit increases. Dove continued to grow with both its core women and Dove Men+Care ranges, including our expansion into the whole-body deodorants market. Axe and Rexona also continued to grow, with the ongoing success of our fine fragrance and clinical ranges. Skin Cleansing showed solid performances in both Europe and the US. This was led by the relaunch of Dove body wash in Europe and our premium range infused with skincare serums in the US. Our Oral Care category grew, with mid-single digit growth in Europe. A big thank you to everyone in the Personal Care teams for delivering these results. Find out more about Unilever and Personal Care results here: Investor Relations Q3 2024 Overview | Unilever  #UnileverResults