Frank Dale Arroyo’s Post

Name: Frank Dale Arroyo on LinkedIn: #contentstrategy #digitalmarketing #repurposecontent #marketingtips…
Uploaded: 2024-10-18T18:49:11.681Z
Duration: 40 s
Channel: Frank Dale Arroyo

Frank Dale Arroyo

Helping brands grow on social leveraging narrative, ai, and motion design

2mo

🎯 Genius Content Strategy Alert: The Volume Model Here’s how some of the smartest agencies maximize content: 1️⃣ Start with pillar content (podcast, webinar, or video). 2️⃣ Use analytics to identify high-impact segments and turn them into bite-sized clips. 3️⃣ Test the waters with the first batch. Use performance data to tweak new clips and angles for a second round. The Volume Model lets you create 100+ pieces from a single piece of content, ensuring you focus on what resonates most with your audience. 💡 Pro Tip: Repurposing isn't just efficient—it's strategic! #ContentStrategy #DigitalMarketing #RepurposeContent #MarketingTips #SocialMediaMarketing #MarketingStrategy #Podcasting

Transcript

Here's a content strategy for my time at various media that's still blows my mind. They call it the volume model and it's all about strategic repurposing. It starts with what they call pillar content. These are long form statements. A podcast is a great example. They would throw that up and look at the analytics to see which parts they think would perform in short form. Then they would create the first bachelor shorts from that long form pillar content. They would distribute a select number and then based on the performance of those topics, would create a second batch of clips from the same pillar. To see if the data from the first batch was any good. This is how they take one piece of content and turn it into 100 and figure out what topics they should be covering more.

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Frank Dale Arroyo’s Post

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