📈 Content velocity is a great metric for measuring the impact of your content... What do I mean by content velocity? Check out this short video where Ashley Faus explains it so beautifully. Ashley is the head of Lifecycle Marketing at Atlassian with a ton of experience in strategically repurposing content for LinkedIn as a way to provide consistent value to her audience and build her brand. Here she’s talking about content velocity and how it differs from simply ‘more content’ as a metric. Do you measure the velocity of your content? You can catch the full episode on our YouTube channel or wherever you get your podcasts. Highly recommend! #b2bmarketing #podcasting #contentrepurposing
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We discuss how a podcast can help improve your social media content game. By recording a 30-45 minute episode and then repurposing it into multiple pieces of micro-content, you can build up a content catalog that you can tap into whenever you're feeling uninspired. This allows you to consistently post engaging content on your social media channels. #podcastsSUCK (if you don't have one) #podcasting
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"Timing is everything when it comes to publishing your weekly episodes! 🕒 Don't just aim for quality content – consider when your audience is most engaged. Are they tuning in during their commute or winding down after a long day? Understanding their listening habits is key to maximizing your reach and impact 🎙🎙 Let's pinpoint the perfect launch time together and make sure your podcast gets the attention it truly deserves! #impactforbrands #podcast #impactfulmarketing #content
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Head of Lifecycle Marketing, Portfolio at Atlassian
9moThanks for hosting a fun conversation and highlighting the content velocity metric vs. the pure output metric 😀