Franchise Strategy Partners’ Post

What’s the best way to improve? Just ask your customers. 📣 Ignoring customer feedback is like trying to bake a cake without checking the recipe. Spoiler alert: it won’t turn out great. 🎂😅  At Eridium Digital, we’ve helped companies listen to their customers and see amazing results. Here’s how you can use feedback to boost your marketing: #1️⃣ Ask the Right Questions Don’t just say, “Did you like it?”  - Ask specific questions about what they loved (or didn’t).  - One client found that asking for feedback on features helped them improve their product by 50%. #2️⃣ Use Surveys Wisely Surveys can be like broccoli—good for you, but not always fun. - Keep them short and sweet. - A client who used fun surveys saw a *40% higher response rate*. #3️⃣ Analyze the Data Turn feedback into action. - Look for trends and patterns. What are customers saying? - A smart brand improved its service by acting on feedback, leading to a *30% boost in satisfaction*. #4️⃣ Show Customers You Care Nothing says “I value your opinion” like a thank-you note.    - Share how you’ve implemented their feedback.   - A company that did this saw *25% more repeat customers*. Remember, happy customers tell great stories—and that’s what you want. What’s the best piece of feedback you’ve received? Share below 👇 #CustomerFeedback #MarketingStrategy #BrandGrowth #EridiumDigital

Throwback Thursday! At Sharp Thinking, we believe that customer insights should be at the heart of any strategic decision. We loved working on this long-term research project with one of our B2B clients over a couple of years, and the results were nothing short of transformational. Our client felt disconnected from their customers' sentiments, which hampered their ability to adapt their products and services. They needed insights from their most valuable customers to drive growth and service improvements. We crafted a tailored research methodology allowing us to uncover genuine customer opinions. The results: - Identified 20 new business development opportunities - Reduced customer churn through proactive planning - Implemented key learnings that enhanced service offerings and opened new markets - Achieved a Net Promoter Score for the first time - Developed targeted communication strategies to resonate with customer buying criteria - Mitigated risks related to pricing and market conditions - The insights gathered laid a robust foundation for their marketing strategy, leading to substantial improvements across the board. If you're ready to see how customer insights can transform your business, read the full case study - you can find the link in the comments.

What do you know about your customer? Customer research is the cornerstone of any solid marketing plan. Is your understanding of your Ideal Customer Profile (ICP) surface-level, based on assumptions? Many companies think they know their customers because they've been in the market for a while. Without real, in-depth conversations with your customers, you're just guessing. Your growth and marketing dollars depend on getting this right. Forget mass surveys. The real value is in the details you uncover from sitting down with just a handful of your ICP, and understanding their real issues. Qualitative beats quantitative. It’s not about how many people you talk to; it's about the quality of those conversations. That's where you find the insights that actually shape a marketing strategy that hits the mark. Think of it as a dialogue, not a one-way mirror. It's about engaging, not just observing. Know your customer beyond the numbers. Deep, qualitative research is not just important—it’s essential for a strategy that actually works. Get real about customer research. Go beyond the surface and invest in understanding that drives results. #CustomerResearch #MarketingStrategy #QualitativeResearch #ICP #BusinessGrowth #MarketInsights #CustomerEngagement #RealConversations #InDepthAnalysis #KnowYourCustomer

The first (and most important) step in crafting your positioning, messaging, and go-to-market strategy is this. Talk to customers. Customer research is especially critical for early-stage companies to get the necessary insights. Why? Without brand recognition, you need to be crystal clear in communicating to the market what it is you do, who you help, and why you are uniquely qualified to help vs other companies, who also make the same claims, and have been around longer. Customer  research should be done with people working at companies that match your ICP. To be clear, I'm not talking about surveys, panels and focus groups, arguably those have their place, but to do customer research well, and extract important insights, you must do 1:1 calls. These insights can impact product as well as your go-to-market strategy so their value cannot be over emphasized. Some general guidelines for customer research 1:1 calls: ↳Use the same carefully "scripted" questions on each call. ↳Build trust in the conversation by doing some research on the company before the call, like you would do before a discovery call. ↳Record the calls (w/Otter or similar), getting their permission first of course. ↳ Start with the broadest questions first and use mostly open-ended questions throughout. ↳ Some sample questions: -- What are your biggest challenges ? (This is purposely very broad.) -- What keeps you up at night? -- What kinds of challenges do you experience regarding [the problem your  product solves for]? -- How are you currently solving (or trying to solve) for these? The reason you want to start off as big and broad as possible is this: > It is not enough to know the problem you are solving for. > > It's not enough to communicate how your product is uniquely qualified to solve that problem. > > > You also need to  know your customers' biggest challenges, beyond what you are solving for, so that you can tie your solution back to an even bigger problem. > > > > Only then can you create exceptional positioning and messaging, the kind that will help you in the earliest stages in your company's journey as well as throughout. > > > > > And then you can you begin to position your product from a "nice to have" to a "must have." Investors don't just invest in a great product, or founders with impressive financial models. They want to know that YOU know how YOU are going to deliver the forecasted revenue, and their ROI, of course. And for that, you need to prepare well. #earlystage #positioning #gtm #messaging

Stop obsessing over your competitors. Start obsessing over your customers. Here's why. 💡 Competitor Analysis is valuable. But it's not where your primary focus should be. 𝗬𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲𝗹𝗶𝗻𝗲 They pay your bills. They keep your lights on. They are the reason you exist. Competitors don't provide insights Your competitors can show you what works. But your customers show you what works for YOU. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗸𝗲𝘆 Your customers crave a unique experience. They don't want a copypaste of what your competitors offer. Building loyalty beats chasing trends Focusing on your customers builds loyalty. Loyalty leads to repeat business. Repeat business leads to growth. 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗶𝘀 𝗮 𝗴𝗼𝗹𝗱𝗺𝗶𝗻𝗲 Your customers' feedback is a direct line to improvement. It’s the most valuable tool for growth. Competitors can distract you Spending too much time on competitors can lead to a reactive strategy. Stay proactive by listening to your customers. 🔍 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘁𝗼 𝘀𝗵𝗶𝗳𝘁 𝘆𝗼𝘂𝗿 𝗳𝗼𝗰𝘂𝘀 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆: → Conduct regular customer surveys. ↳ Understand their pain points. → Engage with them on social media. ↳ Respond to comments and messages. → Use analytics tools. ↳ Track customer behaviour and preferences. → Personalise your marketing. ↳ Tailor your messages to individual needs. Remember, your competitors are not your customers. Keep your eyes on the prize: serving and delighting your customers. Everything else will follow. What’s one way you’re planning to focus more on your customers this week? #MarketingStrategy #DigitalStrategy #Marketing #DigitalMarketing   ----------- 👍 Like this post? 👀Want to see more? Ring the 🔔 on my Profile ⬆️ Connect with me

𝐄𝐠𝐫𝐨𝐰 𝐓𝐨𝐨𝐥 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 1. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 📊: Find profitable products and trends. 2. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 🔑: Improve listing visibility. 3. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 👀: Stay ahead of the competition. 4. 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 📈: Optimize stock levels. 5. 𝐑𝐞𝐯𝐢𝐞𝐰 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 💬: Monitor and respond to customer reviews. 6. 𝐒𝐚𝐥𝐞𝐬 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 📊: Monitor performance and identify areas for improvement. 7. 𝐀𝐥𝐞𝐫𝐭𝐬 𝐚𝐧𝐝 𝐍𝐨𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 📣: Stay informed about critical events. 8. 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 📊: Make data-driven decisions. 9. 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 🤖: Streamline tasks and increase efficiency. 10. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 🤝: Access resources and support. 👋 𝐑𝐞𝐠𝐚𝐫𝐝𝐬: 👨💻 𝐑𝐚𝐧𝐚 𝐀𝐰𝐚𝐢𝐬 (𝐈𝐓 & 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐄𝐱𝐩𝐞𝐫𝐭) 📱 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 𝐌𝐞: +𝟗𝟐 𝟑𝟎𝟑 𝟕𝟎𝟎𝟔𝟕𝟎𝟔 #EgrowTool #AmazonSeller #EcommerceSuccess #ProductResearch #KeywordOptimization #CompetitorAnalysis #InventoryManagement #ReviewManagement #SalesTracking #AlertsAndNotifications #DataAnalysis #Automation #CustomerSupport #EcommerceTools #OnlineSelling #BusinessGrowth

🌱 Data holds the key to building strong customer relationships for impact-driven businesses. 🔍 By understanding what drives consumer choices, companies can bridge the gap between #sustainability intentions and actions. 💡 Authenticity and research are the foundations for lasting change in the market. 🚀 Discover how to align with a more sustainable future.   #DataDriven #CustomerEngagement #BusinessGrowth #TaleoConsulting

Understanding and acting on client feedback is the cornerstone of business success. Approveit’s Ivan Gusev highlights how prioritizing customer insights not only strengthens product-market fit but also deepens trust and loyalty. By listening actively, businesses can refine their strategies and cultivate long-term partnerships. Are you leveraging feedback to shape your growth? #CustomerFeedback #BusinessGrowth #ClientRelationships https://lnkd.in/eYW-W7XE

Here's exactly how top brands uncover customer insights that 10x their conversions (without spending a fortune on market research) They ask strategic open-ended questions in their surveys. These questions reveal how customers truly perceive your product and the problems it solves. Here's a framework I use: 1. Voice of Customer → "How would you describe this product to a friend?" Uncovers natural language and potential messaging misalignments 2. Ultimate Benefit → "How did this product make your life better?" Reveals the core value proposition from the customer's perspective 3. Purchase Triggers → Ask about the decision-making process Identifies what ultimately convinced them to buy 4. Objections → Inquire about hesitations before purchasing Highlights potential barriers you need to address 5. Non-Buyer Insights → Combine with polls for those who didn't purchase Pinpoints specific reasons preventing conversions This is exactly how you dominate your market positioning. It's not about guessing what customers want, it's about letting them tell you. Good surveys are 20% about asking questions. And 80% about listening to the answers. Repost if you want more customer insight tips ♻️

Doing some customer review analysis? Here are some tips and observations that you might find useful: 1 - Verified customers provide you with valuable information about the product/service BUT keep in mind that many of these reviews are from new users or customers. That matters because long-time customers have different priorities, preferences, and challenges. 2 - Reviews from individuals who purchased, tried, and abandoned the product (think 1 or 2 star reviews) help you identify issues in buying and onboarding processes, not always the product or service. 3 - Companies often only respond to negative reviews. They're missing the boat to engage with potential loyal customers and brand ambassadors. Engaging with good reviews is an excellent opportunity to not just tell potential customers that they matter to your brand, but SHOW that they matter to your brand. (There could be internal direct-to-customer comms that I'm not aware of, but still... optics for those actively looking to buy matter here.) 4 - Make sure you can identify real from fake, and random from company-purchased/generated reviews. You're going to really hate yourself if you don't. 5 - Reviews and testimonials a competitor chooses to feature on their site can tell you a lot about what that brand is prioritizing and looking to showcase. They were chosen for a reason, after all. Use that to your advantage. 6 - You might think fake reviews represent what the company prioritizes because they paid for them. They don't. If you don't know why, message me and I'll explain. 7 - Watch the date on reviews. Companies and products change drastically, as does ownership and management. This changes the customer experience. So, be sure you are cognizant of the time period when collecting your data. #competitoranalysis #marketingtips #datascience