Flawless Inbound’s Post

🔍 Want to skip the INBOUND conference chaos and get straight to the nitty-gritty of HubSpot’s new updates? Join us on October 2 for a post-INBOUND HUG event! We'll dive into the latest sales innovations and product releases from INBOUND 24, with live demos to show you how these tools can overhaul your sales processes. This event is FREE and open to all Sales Enablement HubSpot User Group members and anyone keen to enhance their sales workflows. Don't miss out—register now: https://hubs.li/Q02PpXmB0 #INBOUND2024 #HubSpot #SalesEnablement #HubSpotUpdates #HUGEvent #MarketingTech #SalesTech #CRM #SalesStrategies #HubSpotCommunity #BusinessGrowth

Just attended an incredible HubSpot webinar titled "Customer Experience: Sales, Marketing & Service Come Together in HubSpot," and wow, I walked away with so many insights on how HubSpot's CRM, separate hubs, and tools can revolutionize business operations! Here's what stood out to me: 🔸 Breaking through the noise: Using the Marketing Hub and Content Hub together to create engaging, multi-channel content for better ROI. 🔸 AI-driven productivity: Breeze Agent and the Prospecting Agent use CRM data to craft cold outreach emails, automate connections with inbound leads, and create personalize messaging—saving valuable time and boosting efficiency! 🔸 Snowballing sales success: Sales Hub organizes daily tasks for BDRs, AEs, and more, while Guided Actions prioritizing what matters most. Plus, the seamless pipeline tracking ensures no opportunity is missed! 🔸 Seamless service: Service Hub's intuitive help desk keeps customer tickets organized, enhancing retention and satisfaction. From lead generation to customer retention, HubSpot truly simplifies and elevates how businesses operate. 🚀 Thank you Alexander Rainford, MBA Steph Crigler Caitlyn Cimikoski for a great informative presentation 🧡 #OutWorkingEveryone #TechSales #BDR #Inbound #HubSpot

HubSpot's tooling for sales reps is quickly improving. We launched the prospecting workspace with the new Leads object last year at INBOUND. Since then, we've seen dramatic improvements to Leads, including automation, customer properties, and powerful reporting--it's becoming a platform object. I've seen our sales ops people increasingly use the workspace functionality and this new object to power their BDR/SDR efforts. The utility of the CRM platform is driving some pretty impressive results for our earlier adopters. Until now, there's been a limitation on accessing this new object with our API. The endpoints for Leads are here! They include CRUD, associate, search, and bulk--exactly what you'd expect for our CRM objects. Docs are live here: https://hubs.ly/Q02xKLhP0

If you weren't paying attention you may have missed the private beta HubSpot launched for the re-imagined prospecting workspace - now the "sales workspace." which brought the full sales funnel into the workspace. Well if you missed that, you may have also missed the OTHER workspace HubSpot just launched in Beta - the Customer Success Workspace. The workspace for managing your current customers. Offering a suite of tools to enhance CSM's efforts, this workspace features customizable views, real-time insights, and key account tracking, all tailored to meet your needs. Some key features include: -Organize your portfolio based on key properties like CSM Sentiment and Customer Health Score to gain a quick overview of customer relationships. -Integrated Scheduling: Effortlessly manage meetings and follow-ups. Real-Time Portfolio Insights: Stay updated with critical account data. -Pro-actively get ahead of churn by identifying changes in key customer health metrics. As a former CSM it's great to see HubSpot investing heavily in the CX motion - gaining new customers is always a goal but it should not get in the way of delivering value to your customers.

🚀 Introducing the New HubSpot Calling Feature! 🚀 We are thrilled to share the latest innovation from HubSpot that will supercharge your sales process - Calling! 📞 What is it ❓ With this new feature, you can now make outbound calls directly from the HubSpot navigation. Simply enter the recipient's phone number, and click dial. No more navigating to fixed locations within the CRM to make a call. Why does it matter? This enhancement offers a faster, more efficient way to make outbound calls, allowing you to focus more on engaging with your prospects and closing deals. It's all about enhancing your workflow and making your day-to-day operations smoother and more productive. How does it work ❓ 1. Click the Call Icon in the navigation. 2. Enter the phone number you'd like to dial, including the country code. 3. Select the "from number" you'd like to use, and make the call. Who gets it ❓ This feature is available for users of the Enterprise Customer Platform, Professional Customer Platform, Starter Customer Platform, Sales Enterprise, Sales Pro, Service Enterprise, and Service Pro. We at Sales Surge Solutions are excited to leverage this feature to further enhance our sales capabilities and provide even better service to our clients. Let's make those calls and close those deals! 📞💼 Head to the Product Updates section of your HubSpot portal now! #hubspot #crm #salespro

I used Snov this week to set up and run my first cold email. As someone navigating the world of Cold Email Marketing, Snov has been a game-changer for me. It's more than just a tool; it's become my go-to ally in reaching out effectively. From finding accurate email addresses to crafting personalized email sequences & setting up email automation, it's made my outreach efforts smoother and more successful. If you're looking to level up your email game like I did, Snov Email Marketing tool is the perfect companion on your marketing journey. I'll be writing a blog soon to help professionals with their cold email outreach campaigns. Snov.io Sign up here: https://hi.switchy.io/MHIY #snov.io #coldemails #emailmarketing #marketingautomation #emailautomation #dripcampaigns

This was a fun one! Last year, I held a workshop for @Sowell Management's sales and marketing team where we articulated and documented the stages of their customer journey... Because it's IMPOSSIBLE to improve what you haven't documented. Through that process, we realized that their sales pipeline in their HubSpot account didn't exactly align with their actual customer journey. There were a few stages that were missing, and some of the pipeline stages were a little broad - which made reporting difficult at an executive level. That started a couple month process of reworking and launching the v2 of their Sales Pipeline. We wanted to make sure that all of the important actions had timestamps to go with them so we could answer questions like... How many proposals did we send out last month? or How many discovery calls did we have last week, and what were the outcomes? We also wanted to use the Quote tool in HubSpot to manage their proposals and estimates, so we built branded, beautiful (if I do say so myself) proposal and estimate templates right into their account. Through all of this, we've also eliminated A TON of manual data entry, freeing their sales team up to do what they do best... SELL! If you're struggling with your sales pipeline, I'd love to see how we can turn it around. #testimonial #salespipeline #crm

Your sales pipeline has "dried up" over night. Sales cycles are dragging out. Win rates are slipping. Read this. Most companies we talk to are, and have been for the last decade, focused on customer acquisition (new logo). Most cold emails go to SPAM or are quarantined (whether you know it or not). The C-Suite buyers don't answer their phones. And, nothing seems to be working like it used to. The outbound motion has materially changed. So, where should you focus? This is your playbook for increasing revenue, and ultimately boosting NRR and ACV: (Don't stop selling and acquiring new logo, but allocate time and resources to the following) TLDR: Focus on your current customers and close the loop 1. Marketing should have a well-defined market, ICP (up to 3 tiers depending on size and stage), and stakeholders/personas. 2. Map your buyers journey. Not just high-level; details matter. You need to know each phase, each step, and each conversion point. This is not linear. 3. Pull your sales qualification framework into your marketing strategy and use this to create your "voice of the customer" messaging canvas. I prefer SPICED (Situation, Pain, Impact, Critical Event, Decision). 4. Hit your targets with relevant content along their buying journey. Marketing content, sales enablement content, and customer marketing. 5. Install your sales qualification framework into your sales process and into your CRM. I prefer #HubSpot. This means you're entering this customer-centric data into HubSpot for each customer and deal. This will be important later. 6. Install a well-defined customer onboarding process. It doesn't matter if you're SaaS, service, etc. Customer onboarding matters. During this process, your onboarding team should review all SPICED details with your customer and confirm accuracy while setting the stage for future conversations. Again, track this in HubSpot. You can make life easier by using a CI tool like #Gong and integrating it with #HubSpot. 7. Your customer success team now has a "customer-ized" playbook to reference during monthly health checks, QBRs, and all customer communication. They told you exactly what was important to them - now make sure you are delivering this impact continually. Everyone chases new logo. Scale, sustainability, and revenue growth come from retention and expansion. Use this playbook to increase your revenue and fix your "pipeline" problem. #RevOps

The evolving SDR Role... As the business landscape changes, Sales Development Representatives (SDRs) must adapt by integrating intent data, marketing automation, and account-based strategies to enhance outreach with precision and personalization. While technology enhances capabilities, the human touch remains paramount for building genuine relationships. Embracing these tools while focusing on timing, relevance, and collaboration between sales and marketing ensures SDRs meet today's dynamic market demands. 💡 Read more on how the SDR role is evolving and the importance of maintaining the human connection. #SalesDevelopment #SDREvolution #HumanConnection #B2BMarketing #SalesStrategies #ABM #TechInSales #Personalization #ClientEngagement

In a world where technology and human connection intersect, the role of Sales Development Representatives (SDRs) is rapidly evolving. I'd like you to please discover how Infinityn International is leading the charge in our latest article. Dive into the integration of intent data, marketing automation, and account-based strategies that are redefining outreach. Learn from the past and propel into the future with insights on the enduring power of human touch amidst digital intelligence. #ABM #ABX #AgileABG #Outreach Demandbase #SDR #ABSD