Filosófia Agency’s Post

In today's digital-first world, the marketing funnel remains a cornerstone of customer acquisition and retention. For businesses looking to maximize their ROI, it’s essential to strategically structure and continuously optimize this funnel. In this guide, we'll break down how to create a highly effective marketing funnel, with practical examples for each stage.

Attention business owners! If you're selling an amazing product but feel like your marketing game doesn't quite reflect it, this one's for you. Discover the key to unlocking a masterful B2C marketing strategy in the first part of this two-part series, and stay tuned for next week's installment where we'll go into B2B Marketing! Ready to amplify your marketing game? Let's connect and discuss how we can elevate your business together!

Step into the future with full-funnel marketing! A strategy that perfectly aligns every marketing dollar and effort with your overarching business vision. Our latest article unveils how full-funnel marketing isn't just about reaching customers, but also resonating powerfully with executive goals and the bottom line. Learn how to craft a consistent narrative throughout the customer journey, enhancing ROI and driving strategic growth. We delve into practical steps for unifying marketing efforts, from brand awareness to customer retention, all while keeping an eye on your business's financial health. Ready to align your marketing with your business's core objectives? Read now! https://lnkd.in/gQsptswH #FullFunnelMarketing #B2BStrategy #B2Bmarketing

Many business owners, and professionals struggle to sell their products or services without an advertising budget. This can be though, and it might seem like there's no solution. But what if I told you there's a powerful tool that can help you connect with customers and boost sales without breaking the bank? That tool is storytelling. I know you might be think it sound complicated. Trust me, it's not. I'm about to show you how I use it to get results for myself and clients, so you can use it too. I call this the Hero Approach; and it's about making your customers the heroes of your business. Instead sharing your brand's story, flip the script and make it about your customers. Show how their decisions and determination have transformed their lives through your products or services. Here's how: - Share customer success stories and testimonials that highlight the impact of your business on their lives. - Use before-and-after scenarios to demonstrate the transformation they've experienced. - Create case studies that showcase the challenges they faced, the solutions you provided, and the results they achieved. - Share user-generated content that shows how your customers are using your products or services to achieve their goals. - Offer personalized feedback and progress tracking to help customers see how far they've come. - Celebrate customer achievements and milestones to reinforce the impact of your business on their lives. You could use any of the above in a suitable way. Now here's the aftermath. When you make your current customers the heroes, they become brand ambassadors who share their stories with others, driving: - Increased referrals - Word-of-mouth marketing - Customer loyalty - Positive reviews This is the most powerful form of marketing, and it's free! But wat if you currently don't have clients? No worries! You can still use the Hero Approach to attract potential customers in 4 simple steps: 1. Acknowledge Their Struggle: Identify your customer's pain point and acknowledge it. 2. Paint a Hypothetical Scenario: Paint a picture of what success looks like for your customer. 3. Make Them the Hero: Emphasize that your customer has the power to achieve success. 4. Offer Your Expertise: Highlight your expertise and services as the solution to help them achieve their goals. Implementing these steps creates a powerful storytelling strategy that drives sales, loyalty, and advocacy - without advertising. Need further clarity on how you can do this? Send a DM Comment your thoughts and share this post with someone who needs to grow thier business. #contentmarketing #brandstorytelling #businessgrowth #marketing

ENGAGING BOARDS ON THE FUTURE OF MARKETING At many companies, the whole organization is becoming more responsible for customer engagement. A few are extending this thinking to the boardroom.And perhaps, marketing isn't an exclusive reserve if those in sales and other related functions ,it's cut across all rank and file of forward looking organization or companies As trends such as social media, the mobile Web, and proliferating data streams rapidly redefine what it means to be on the cutting edge of marketing, the organization as a whole is becoming more responsible for customer engagement. In previous articles, we’ve described how an organization-wide commitment helps companies ensure access to the steady diet of wide-ranging inputs they need to stay ahead of the curve. Some companies are extending this thinking to the boardroom. While it’s still early days, and the dynamics will of course differ by industry and company, a closer look at what a handful of organizations are doing provides food for thought about the benefits of having boards engage with the fast-paced evolution of marketing. Bringing the board into marketing When a new CEO took the directors on a tour to visit innovators and peer companies in the United States and (later) Europe, one Asian technology-services company began to discover the value a board can bring to marketing. The CEO’s intent was to instill among board members a shared sense of the need for fundamental changes in the company’s growth goals and to build enthusiasm for a major efficiency drive. and Infact institutionalized a mindset that allows everyone to market their organization , promote the brands and carry shoulder-high the company agenda, uphold the vision and live by it's vision In addition to accomplishing those goals, the visits created a new sense of urgency about the company’s need to diversify both the range of channels it used to interact with customers and the points in the customer relationship where it would emphasize deep engagement. The board’s commitment helped overcome internal opposition, and the company embarked on a dual program of restructuring its channels and acquiring or partnering with third-party providers whose services could help enrich its offerings at various points in the customer life cycle. The results thus far have been impressive—customer satisfaction has increased by 20 percentage points, market share in core services by nearly 10, and profitability has increased correspondingly. Meanwhile, the company has continued sending its corporate directors on fact-finding trips in a variety of geographies, with the intention of shaking up the directors’ thinking and encouraging them to spot overlooked opportunities. Such board missions can deliver unexpected insights thanks in no small part to the diversity of experiences and perspectives that well-chosen boards can bring to bear. #africasglobalbank #ceos ,

What is a Marketing Funnel? A marketing funnel is a model that illustrates the customer journey from awareness to purchase and beyond. It typically consists of several stages: awareness, interest, consideration, intent, evaluation, and purchase. At the top of the funnel, potential customers become aware of a brand or product, often through marketing efforts like advertising or content. As they move down the funnel, they show interest and evaluate options, ultimately leading to a purchasing decision. Post-purchase, the funnel can also include stages for customer retention and loyalty. Understanding this process helps marketers tailor their strategies to effectively guide prospects toward conversion and build lasting relationships. To learn more, click the link below: https://lnkd.in/eYutpsXu

Lead generation is key for driving business growth. 📈 And it takes an integrated strategy across multiple channels. This week we talk about how landing pages can help you amplify your customer acquisition efforts authentically and cost-effectively! 💼✨ Read our latest blog post to gain insights on: 📝 Crafting compelling value-focused copy 🎨 Boosting engagement through design 🚗 Driving qualified traffic 📊 Tracking performance metrics https://lnkd.in/ggEGWKKx 🚀 #LeadGeneration #BusinessGrowth #DigitalMarketing #CustomerAcquisition #LandingPages #MarketingStrategy

Where do you begin when creating a marketing strategy? Boost Business Advisor, Purves Ali (Mibc Mcim) explains the ins and outs in our new post including: 📊 Optimise A/B testing to evolve a watertight strategy, whilst maintaining consistent results using the 80/20 rule. 📍Mark your spot at the top by utilising tools to carry out competitor audits and identify growth opportunities. 💬Talk directly to your target audience by taking steps to understand consumer behaviour in your niche. 📲 Integrate digital transformation to drive customer engagement and ultimately, bolster revenue. Read the full run down below 🔗 What do you think is the most important thing for businesses to consider when it comes to building out a marketing strategy in 2024? #HelpingLancashireBusinessesThrive

We generated $165k in 30 days for our client just by sending emails. Here is the exact strategy of how we did it and how you can do the same for your brand. Keep reading if you are sick of losing money: 1) Focus less on selling. Most marketers focus on selling and put less effort into providing genuine value to customers. The key is to balance sales with value-based emails, like free guides or ebooks.  This increases: - Engagement - Customer loyalty - High open and click-through rates Ultimately leading to more conversions. 2) Keep A/B testing, Keep winning We run constant a/b tests and optimize for better results. Some non-negotiable tests are: -Email flows -Email copywriting -Email subject lines -Visual design elements -Frequency and send times 3) Strong segmentation strategy A strong segmentation is your gateway to success. Segmentation = Personalization Segment your list on: -Life cycle  -Purchase history -Engagement level Send personalized emails tailored to each segment, and see your email performance skyrocket - Varun   If you want me to add an extra $10-50k/month to your existing Ecom store with emails, drop me a DM saying "email"

Revamping your sales strategy? Check out these essential dos and don'ts for effective 𝐂𝐚𝐫 𝐃𝐞𝐚𝐥𝐞𝐫𝐬𝐡𝐢𝐩 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠! 𝐃𝐨𝐬 1. 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬: As the automotive industry becomes increasingly competitive, it's important to stand out from the crowd. Targeted digital marketing allows you to reach potential customers who are actively looking for a new car and tailor your messaging specifically to their needs. You no longer need saturation with a "spray-and-pray" mentality. 2. 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐢𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐨𝐧𝐥𝐢𝐧𝐞: With more consumers turning to the internet to research and purchase cars, having a strong online presence is crucial for any car dealership. Make sure your website is up-to-date with current inventory and includes high-quality photos and detailed descriptions of each vehicle. 3. 𝐔𝐬𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐭𝐨 𝐞𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: Social media is a powerful tool for connecting with potential buyers and building relationships with them. Share content that showcases your dealership's personality, and respond promptly to customer 𝐃𝐨𝐧'𝐭 ❌ 𝐈𝐠𝐧𝐨𝐫𝐞 𝐭𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐚𝐧 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: ↳ Instead, incorporate a multi-channel approach that allows customers to interact with your dealership through various touchpoints, such as in-person visits, social media, email marketing, and online chat. This will help you reach a wider audience and provide a seamless experience for your customers. ❌ 𝐍𝐞𝐠𝐥𝐞𝐜𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞: ↳ Make sure your sales and service teams are trained to provide exceptional customer service. This includes being knowledgeable about the vehicles you sell, actively listening to customers' needs and concerns, and going above and beyond to meet their expectations. ❌ 𝐑𝐞𝐥𝐲 𝐒𝐨𝐥𝐞𝐥𝐲 𝐨𝐧 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: ↳ While traditional advertising methods like TV, radio, and billboards may still have a place, but they are not nearly as effective as digital marketing in today's market. ❌ 𝐍𝐞𝐠𝐥𝐞𝐜𝐭 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐫𝐞𝐬𝐞𝐧𝐜𝐞: ↳ In a world where social media reigns supreme, not having a presence on popular platforms could mean missing out on valuable leads and customer engagement opportunities. By implementing these dos and avoiding the don'ts, you can revamp your car dealership marketing strategy and see Invest time in these practices because success lies where preparation and opportunity meet. What are your key dos and don'ts when it comes to car dealership marketing? Share your insights below! #cardealershipmarketing #digitalmarketing #dataanalytics #nada #digitaldealer #automotive #cardealership #smb #marketingstrategy #digitalmarketing