FanCode’s Post

Sports consumption has undergone a rapid transformation globally, and India is no exception. At the heart of this evolution lies digital innovation, reshaping how fans engage with their favorite games and athletes. From niche sports reaching new audiences to fans enjoying the freedom to personalize their viewing experiences, the opportunities are boundless. In this insightful piece for ET BrandEquity, FanCode Co-founder Yannick Colaco shares his perspective on this exciting journey and why it’s just the beginning of a new era for sports fans in India. https://lnkd.in/d8GfAkR3 #SportsInnovation #DigitalTransformation #FanCode #SportsFandom