eyeo’s Post

Marketing Week is investigating marketers’ attitudes and understanding around their choices of media – and we need your insight. We’ve created a new survey aimed at marketers who have any influence over the advertising channels their brands use. https://ow.ly/woo950TH0JY

Marketing Week is investigating marketers’ attitudes and understanding around their choices of media – and we need your insight We’ve created a new survey aimed at marketers who have any influence over the advertising channels their brands use https://ow.ly/aHJt50TGsqK

It's not hoarding, it's 'extensive market research'. 😅 Each tab = a potential goldmine of insights. We’ll sleep when the algorithm does… Feeling overwhelmed with the algorithm changes, your marketing strategy, or ad tracking issues? We’ve got you covered. Our team of top 2% digital marketers are on hand, 24/5 to help. 👉 https://scaledon.com/ Credit: Mark P. Jung #MarketingMadness #Marketing #MarketerLife

Ready to decode the secrets behind ad spending trends? 📈 Our latest article is helping marketers learn about the optimal timing for campaigns and uncover hidden opportunities to shine: http://nlsn.co/6040bYv3Y

This is a really solid piece of join-the-dots-research. The fact that attention should be a factor in your thinking for both within-channel and between-channel media optimisation seems almost self-evident to me, but if you need a bit more evidence... well here it is. 

💡In today’s fast-paced digital landscape, timely access to accurate consumer insights is crucial — but they’ve become increasingly more difficult to obtain. ⬇️ Check out our new blog post to discover how advertisers can take control of their data and overcome complexity hurdles.  https://lnkd.in/eAxNqhJF Be sure to read Part 1 here too! 👇 https://lnkd.in/e9cCEaW6 #advertising #advertisingtechnology #marketinginsights #customerintelligence

It was a blast collaborating with Eiko Lane, MBA on this white paper. The biggest thing I've learned in leading go-to-market the past few years is the value of listening to clients. But not just listening - risking your time to imagine you *are* the client, and ask questions as if your job depended on it. This is a risk because it takes time and attention, and if the client isn't close to being in market, you may have spent your time on a more near-term goal. That said - clients remember good listeners which is always a good thing. Eiko takes this idea and applies it to marketing with some gripping statistics. And to boot, we put together a primer on intent data which I had the pleasure of learning inside-out from my career at G2.

🚀 Navigating the "Summer of Cold Feet" in home building? Our latest blog unpacks the power of data-driven marketing to convert hesitation into action, focusing on Audience Town CRO John Peragine's impactful presentation at the Southeast Building Conference (SEBC). Discover how to not only survive but thrive in today's challenging market. 🔗 Dive deeper into each step and boost your marketing strategy now: https://lnkd.in/g4qGcPDT Why Audience Town? We provide the only marketing analytics platform built just for homebuilders, offering insights that traditional tools miss. Transform your marketing from guesswork to precision and see the difference in your sales numbers.

How can marketers level up their measurement toolkits to take an attention-first approach toward their campaigns? Find out in our upcoming Integral Ad Science webinar set for May 2 at 12 p.m. EST. We'll cover: ->Why attention is becoming more and more critical for media quality ->Why a data-driven approach to attention is key to successful campaigns ->How Quality Attention is helping marketers boost ROI and conversions

Drumroll, please... 🥁 Our 2025 HAVEN Marketing Report is almost here, and it’s a must-read if you want to slay your marketing game next year! We’ve packed this report with everything you need to stay ahead—key trends, survey results, media planning tips, A/B testing secrets (shhh 🤫), and a whole lot more. Why wait to level up? Download the report and get the inside scoop on how to make 2025 your best marketing year yet! 👉 Download here: https://hubs.ly/Q02YB-3B0 #MarketingInsight #2025MarketingTrends #MavenInsights