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Are you ready to make waves in the marketing world? 🚀 Revolutionize your marketing playbook with CleverTap's expert guidance on segmentation and personalization. Unlock unparalleled customer engagement, foster brand loyalty, ensure long-term success and so much more. What are you waiting for? Click the link to read more and take your brand to new heights of success! https://bit.ly/3J71Gni #Personalization #CustomerEngagement

A multi-segment marketing strategy may not be the best option for every company or business. However, this article leans into the many strategies given to companies that find this option the best for them. Defining the target market is something that may seem like a no-brainer, but it is just as critical no matter how you choose to segment your markets. Then identifying shared characteristics is the next factor that will be the leading factor in where your customer loyalty will eventually be because you segment based off of those characteristics, and develop strategies within each, and then finally test it. This is simply laid out for all who are willing to try this new strategy and makes it seem as though different markets can implement it for the first time and see positive results as the outcome. #beyondbrookesbooks #MKT228 #Multisegmentmarketing https://lnkd.in/ePZHCass

For the first time in its history, dentsu's B2B marketing study finds that brand awareness is now more important to future strategy than performance marketing – which is sliding quickly into reverse. As corporate buying committees expand, and millennials and digital natives gradually replace Gen X as key decision-makers, another tipping point has been reached, per the study: Personal decision drivers have overtaken professional ones – and they have a very different set of buying criteria. Dentsu execs, B2B marketers and other agency bosses weigh in on the new B2B dynamic and where next from here for both marketing and sales. Lara (Vandersluis) Barnett Logicalis Australia Kipp Bodnar HubSpot dentsu

Are you leveraging the power of personalization in your marketing efforts? According to a recent McKinsey & Company report, businesses that excel in personalization see faster revenue growth than their peers. In a world where 71% of consumers expect personalized interactions - and 76% feel frustrated when this doesn't happen - it's clear that personalization is a business imperative. From AI-driven chatbots to sophisticated customer segmentation, the opportunities to connect with your customers have never been more accessible. #Marketing #Personalization https://lnkd.in/e_G7Te9U 

As we look ahead to 2025, many B2B marketing teams are asking the same questions: What should we prioritize? How do we adapt our strategies? In our latest blog, we break down the top trends and shifts we see on the horizon, including: 🔍 The critical focus on lead quality, driven by smarter AI and targeted omnichannel campaigns 🤝 The growing momentum of co-sell initiatives and their impact on sales and marketing alignment 📈 Expanding opportunities in marketplaces as buyer behavior shifts 🎨 The ongoing need for creative excellence as a key differentiator These aren’t just predictions—they’re actionable insights you can leverage to sharpen your strategies for the year ahead. Read the full breakdown and get ready for what’s next: https://lnkd.in/edcQy4bE #B2Bmarketing #marketingstrategy #demandgen #partnermarketing #marketplaces

Unlock the Power of Location: And See Just How Geo-Targeting Drives Customer Engagement Customers are bombarded with marketing messages from every direction. To stand out, it's imperative that businesses deliver relevant content that resonates with their target audience. Enter one of the key ingredients to any marketing plan - geo-targeting! Geotargeting is an innovative marketing approach that harnesses the power of location to deliver personalised, location-specific content in real-time. Geo-targeting uses data from a person’s physical location, such as GPS or IP addresses, to tailor ads, emails, or content to a user’s specific environment. For example, a retail chain can send exclusive offers to customers who are within a one-mile radius of their stores. By delivering relevant messages exactly when and where your customers need them, you’re not only enhancing their experience but also driving deeper engagement. This strategy works because it makes marketing more convenient and timely for the consumer. Imagine receiving a coffee shop discount when you’re within walking distance of the shop during your morning commute. These relevant offers spark impulse decisions and give brands an advantage over competitors who aren't leveraging this powerful technology. In addition to boosting engagement, geo-targeting can also improve conversion rates and increase ROI. Because these ads are highly relevant and contextual, users are more likely to click through and make a purchase. Ultimately, geo-targeting allows brands to bridge the gap between online and offline experiences. By knowing where your customers are, you can tailor campaigns that reach them in the moments that matter most, leading to stronger brand loyalty and increased customer satisfaction. Try for yourself and we'll show you the power of precision location based marketing. No strings attached trial available. Contact us here: [email protected] or visit our website: www.soop.marketing #soop #marketing #digitalmarketing

The essential elements for B2B marketers to thrive in 2024: leveraging technology, tailoring content, and embracing a human-centric approach. As the marketing landscape continues to evolve amidst technological advancements and shifting consumer behaviors, differentiation becomes crucial, especially with the upcoming presidential election adding to the noise. Aligning business objectives with marketing strategy, with a focus on leveraging artificial intelligence (AI) and other technologies, helps gain valuable insights and enhance marketing effectiveness. While AI tools offer opportunities to streamline content creation and improve consumer engagement, organizations must ensure accuracy and maintain a unique brand voice. The significance of crafting tailored, omnichannel communications plans and adopting account-based marketing strategies is crucial to target specific accounts showing strong buying signals. In 2024, quality takes precedence over quantity, with personalized conversations and creative content essential for resonating with the audience. As we navigate the evolving landscape of B2B marketing, how can we prioritize technology investment and incorporate the customer voice into its strategy to drive success in the year ahead? #marketing #stratégies #b2bmarketing

𝟔 𝐓𝐢𝐩𝐬 𝐭𝐨 𝐆𝐫𝐨𝐰 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐒𝐚𝐥𝐞𝐬 Boosting ecommerce sales requires a strategic approach. As a marketing expert, I've identified six key tips to help you drive growth and stay ahead of the competition: 1. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Analyze customer behavior, preferences, and pain points to inform your marketing strategies. Utilize tools like Google Analytics and customer surveys to gain valuable insights. 2. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Ensure a seamless user experience across all devices and browsers. Focus on page speed, mobile responsiveness, and intuitive navigation to reduce bounce rates and increase conversions. 3. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐟𝐟𝐨𝐫𝐭𝐬: Implement personalized product recommendations, email marketing, and loyalty programs to build strong customer relationships and increase average order value. 4. 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Collaborate with influencers who align with your brand values and target audience. This can lead to increased brand awareness, credibility, and sales. 5. 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞 𝐘𝐨𝐮𝐫 𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐡𝐚𝐢𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Efficient supply chain management can lead to faster shipping times, reduced costs, and increased customer satisfaction. Consider implementing a third-party logistics (3PL) provider. 6. 𝐒𝐭𝐚𝐲 𝐀𝐡𝐞𝐚𝐝 𝐰𝐢𝐭𝐡 𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐨𝐨𝐥𝐬: Leverage AI-powered tools like chatbots, predictive analytics, and automated email marketing to enhance customer engagement, optimize pricing, and improve sales forecasting. By implementing these strategies, you'll be well on your way to driving ecommerce sales growth and staying competitive in the market. Which tip will you start with? #EcommerceGrowth #MarketingExpert #SalesBoost #DigitalMarketing #EcommerceTips"

🚀 Been saying it for years: the best B2B marketing looks a lot like B2C! Just because you're targeting a business doesn’t mean you can skip on creativity, emotion, or user experience. 🎨💡 Your audience is still made up of people who respond to compelling visuals, storytelling, and seamless UX. #B2BMarketing #MarketingStrategy #BrandExperience #UserExperience #CreativeMarketing