Evan Horowitz’s Post

I can see why this creative from Specsavers is getting praise, but honestly, it rubs me the wrong way. First, the positives: it's clever, reactive, and extremely well-executed. Full marks on that front. But there's a disconnect between the marketing and the reality. What this video really tells me is not all customers are treated equally at Specsavers. Would their team board a plane to hand-deliver replacement glasses to me? No. Would the company give an employee an all-expenses-paid trip to another country to enjoy the sights and local food and a concert, just to give me my glasses? No. So we have the disconnect. Marketers see clever execution and pat each other on the back. Customers wonder how many Instagram followers and how much money in the bank they need to get comparable service. One look through the comments shows that international pop star Gary gets VIP treatment, while regular customers are waiting for resolutions after 6 months. Effective marketing isn't just about being clever and original. It should, in my humble opinion, also not piss people off by telling them they aren't as important as other customers. And okay, you could make the argument that famous people will always get preferential treatment. Maybe that's true. But is it appropriate to then rub that into the faces of your other customers? 🤷♂️

It’s been almost 15 years since I met Matthew Kohl at Brighton Collectibles and I genuinely love this guy! Good to see you Matthew Kohl and always fun to be #photobombed by the one and knly Lindsey Breeden with Levitate Foundry #etailwest #etail #etailpalmsprings #etail25 #omnichannelmarketing #growthmarketing #cro #conversionrateoptimization #ottadvertising #ctvadvertising #ctv #performancemarketing

"Should've gone to Specsavers" This is such a good marketing stunt 👏 This photo shows a Specsavers van crashing into a bollard. But why is it so good?👀 1. Highlights their services successfully by creating a scenario that probably wouldn’t have happened if people were wearing the right glasses or contact lens subscription. 2. Uses humour to attract the audience. Humour is great to show personality. 3. Ultimately links back to their slogan "Should've gone to Specsavers". Specsavers #specsavers #marketingstunts #marketingtips

Black Friday Deals Now On! Whether you're streamlining your operations or gearing up for the busy holiday season, now’s the perfect time to save! #printersandlabels #blackfriday #sale #bfcm #labels #printers

#Mondaymotivation and #inspiration from Charlotte and Elliot, Co-Founders of Tatti Lashes #focusonwhatmatters #consistencyiskey Best Business Tip… “Find what you’re good at and focus on that. Be passionate and consistent and listen to your customers, because that’s the best research you can possibly do.” Charlotte “Globalisation is key. We are the biggest lash brand in the UK. We want to be the biggest in Europe and in the US. You’ve got to try these things.” Elliot 🌎 🌍 🌏 #keeplearningkeepgrowing 🦉 💪 🚀 Tatti Lashes | Created with makeup artists in mind, positioned as an affordable, luxury product. The brand is worn by celebrities including Ariana Grande, Khloe Kardashian, Nikki Minaj, Paris Hilton and Christina Aguilera. | Liverpool, UK #motivationalmonday #motivation #inspirational #inspireothers #mindsetmonday #mindset #mindsetmatters #mindsetforsuccess #success #entrepreneurship #entrepreneurs #businessowners #foundersstory #journey #focus #quality #brandleadership 

Attention buyers, retailers, e-commerce professionals, and distributors! 🚀💡 Did you know licensed characters can boost your sales by up to 30%? If you're looking to stand out and stock your shelves with the hottest products in the market, this is your chance. 🎯 Introducing our exclusive guide: "The Top 10 Best-Selling Licensed Characters". This essential resource will help you choose the right characters to drive sales. From timeless brands like Disney and Marvel to rising stars like Stitch and Hello Kitty, we’ll show you which licenses are moving the needle in both retail and online. 📥 Free download available now! Plus, book a meeting to learn how these licenses can fuel your business growth 👉 https://lnkd.in/dHpXJJPm 🚨 Limited spots for one-on-one meetings. Don’t miss out—grab your spot today and get ahead of the competition! #LicensedProducts #RetailGrowth #BoostSales #ProductStrategy #CerdaGroup #TopSellingCharacters #BusinessGrowth

After nearly two decades of dazzling audiences on ShopHQ, ShopNBC, and ValueVision, Invicta Watches is shaking things up by shifting their shows and dazzling timepieces to JTV. In this episode of "Are We On the Air?©," we dive into the potential impact of this big move on both networks and explore the intriguing reasons behind Invicta's decision. But wait, there's morel—stick around as we also dissect the latest quarterly results for Qurate, the powerhouse parent company of QVC and HSN. https://lnkd.in/gpTMrCit

As we close out the year, Obvi has embraced its rebrand. We’re super pumped to share that as we phase out our More Than Collagen product line! We’ve partnered with Bealls, Inc. to bring Obvi into all 600 of their stores nationwide. Shout out to Luke Anthony for making this happen! This partnership marks a huge turning point in how we grow and where we go next as a brand in the 'Off-price' Channel. Here’s how this launch delivers across the board: 1️⃣ Clearing out inventory: Products that no longer align with our future strategy can find their way to new customers' hands, making sure nothing collects dust on the shelves or in our Warehouse. 2️⃣ Unlocking cash flow: Stuck inventory is just stuck money. This move frees up resources for us to double down on our core product lines, like Collagen Peptides– or reinvest in marketing for Key retailers, like Walmart or Sprouts. 3️⃣ Expanding retail reach: Bealls is a new stage for Obvi, introducing our products to a whole new audience across the nation. For brands, off-price retailers like Bealls and TJ Maxx can be powerful tools—not just for moving excess inventory, but for creating strategic opportunities. What’s your take? When faced with locked inventory, do you lean on discounted retail partners, or do you prefer to slow-sell through other channels? #BecomingTheObviousChoice

The following article from the NRF about Independce Day 2024 states: 87% of consumers plan to celebrate and will spend an average of $90.42 on food items and 31% are buying patriotic gear. I came across a quote from Abraham Lincoln that really hit home for me: "America will never be destroyed from the outside. If we falter and lose our freedoms, it is because we destroyed ourselves." This is a great reminder that our success, whether personal or professional, is in our hands. In business, we each face challenges like the recent price hikes in fuel, the cocoa increase, and corrugated materials increase. Despite these outside influences, our success depends on how we handle things internally. Just like students need to study to pass tests and professionals need to apply themselves to get promotions, businesses need to stay proactive to the changing times. As 2024 flies by, now’s a great time to think about how corrugated point-of-purchase displays or packaging can boost your brand. It only takes a few minutes to discuss your goals, and I can provide a sample display and initial costs. Even if it’s not a fit for your budget, you won’t have to wonder "what if." Don’t miss out on this chance to take your brand to the next level the remainder of 2024. Happy July 4th! Thank you to all of those who fought for the freedoms we have today. Thank you for the sacrifices made by individuals and families from those leading up to our initial independence and those who have ensured we keep it through the years. https://lnkd.in/eeP2shKS

Top 6 Picks from ChizSix Marketing & Media and Global Toy News. #marketing #media #toyindustry #licensing #entertainment #consumerinsights #retail #consumerbehavior