Peter Cramer’s Post

https://lnkd.in/dTjygzQ9 𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝟏𝟎𝟏: 𝐇𝐨𝐰 𝐭𝐨 𝐏𝐫𝐨𝐦𝐨𝐭𝐞 𝐘𝐨𝐮𝐫 𝐄𝐯𝐞𝐧𝐭 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 Effective event marketing strategies, utilizing digital and traditional media, can significantly increase attendance and engagement, ensuring the success of any event. 1. Define Your Target Audience Before you start promoting, clearly define who your event is for. Understanding your target audience’s preferences, behaviors, and demographics will help you tailor your marketing efforts effectively. For example, a tech conference would benefit from a different promotional approach than a local craft fair. 2. Utilize Social Media Platforms Social media is a powerful tool for event promotion. Use platforms where your target audience is most active to share updates, countdowns, and teasers: Facebook: Create an event page, invite attendees, and run targeted ads. Instagram: Use visually appealing posts, stories, and reels to showcase what attendees can expect. LinkedIn: Ideal for promoting professional and networking events through posts and targeted advertising. Twitter: Engage with potential attendees through tweets and hashtags related to your event. 3. Develop a Compelling Event Website or Landing Page Create a dedicated website or landing page that provides all necessary event information—date, time, venue, speakers, agenda, and registration details. Ensure the page is visually appealing, easy to navigate, and optimized for mobile devices. Include compelling calls-to-action (CTAs) such as “Register Now” or “Learn More.” 4. Email Marketing Use email marketing to reach out to potential attendees directly. Segment your email list to send personalized invitations based on past event attendance or expressed interests. Keep your audience engaged with regular updates about the event schedule, speakers, or any special offers. 5. Engage with Influencers and Partners Collaborate with influencers and industry leaders who can amplify your event’s reach. Choose partners whose audience aligns with your target attendees. Consider offering them free tickets or exclusive access in exchange for promoting your event. 6. Leverage Content Marketing Create and distribute valuable content that relates to your event theme. This could include blog posts, infographics, videos, or podcasts. Content marketing can help establish credibility, attract organic search traffic, and engage potential attendees at a deeper level. 7. Implement Search Engine Optimization (SEO) Optimize your event website or landing page for search engines to increase visibility. Use relevant keywords, meta descriptions, and tags. Ensure your site has fast loading times and is indexed by search engines. 8. Use Traditional Advertising Methods Depending on your event and target audience, traditional advertising methods like radio ads, flyers, posters, or newspaper listings can be . . . . . .

𝐎𝐩𝐞𝐧𝐀𝐈 𝐡𝐚𝐬 𝐣𝐮𝐬𝐭 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐆𝐏𝐓-𝟒.𝟎! (And this is great news for event planners.) . 𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐰 𝐰𝐢𝐭𝐡 𝐆𝐏𝐓-𝟒.𝟎? 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 GPT-4.0 can retain more details over longer conversations, making it easier to track event specifics across multiple meetings. 𝐁𝐫𝐨𝐚𝐝𝐞𝐫 𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐁𝐚𝐬𝐞 Its expanded knowledge base is useful for niche event requirements or specialized themes, providing insights to make unique events truly spectacular. 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐍𝐚𝐭𝐮𝐫𝐚𝐥 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐢𝐧𝐠 GPT-4.0 generates natural, engaging content, which is perfect for crafting compelling invitations, social media posts, and promotional materials. 𝐁𝐞𝐭𝐭𝐞𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 GPT-4.0 excels in creativity, generating ideas for themes, decorations, and activities, and writing engaging content to promote events. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐌𝐮𝐥𝐭𝐢𝐦𝐞𝐝𝐢𝐚 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 It has a better grasp of visual content, making it great for suggesting marketing materials and appealing food presentation ideas. 𝑯𝒐𝒘 𝑪𝒂𝒏 𝑾𝒆 𝑰𝒏𝒕𝒆𝒈𝒓𝒂𝒕𝒆 𝑻𝒉𝒆𝒔𝒆 𝑬𝒏𝒉𝒂𝒏𝒄𝒆𝒎𝒆𝒏𝒕𝒔 𝒊𝒏𝒕𝒐 𝑬𝒗𝒆𝒏𝒕 𝑷𝒍𝒂𝒏𝒏𝒊𝒏𝒈? 𝐏𝐫𝐞-𝐄𝐯𝐞𝐧𝐭 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 With improved context retention, GPT-4.0 can keep track of planning details, draft questionnaires, suggest venues, and solve logistical issues. 𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 Use GPT-4.0 to create engaging marketing materials, including compelling invitations, social media posts, and emails, along with innovative promotional visuals. 𝐄𝐯𝐞𝐧𝐭 𝐋𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 GPT-4.0’s advanced reasoning helps create detailed schedules, develop backup plans, ensure regulatory compliance, and retain context on client preferences for seamless execution. 𝐏𝐨𝐬𝐭-𝐄𝐯𝐞𝐧𝐭 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 After the event, GPT-4.0 can draft thank-you emails and post-event surveys, gather feedback, and write engaging summaries for social media and blogs. 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 GPT-4.0 excels at data collection and analysis, designing forms to collect feedback, analyzing data to provide insights, and suggesting improvements for future events based on key performance indicators. So, there you have it! GPT-4.0’s new features make every stage of event planning more efficient and effective, helping deliver a fantastic event experience. 𝑃.𝑆. 𝐴𝐼 𝑖𝑠 𝑛𝑜𝑡 ℎ𝑒𝑟𝑒 𝑡𝑜 𝑟𝑒𝑝𝑙𝑎𝑐𝑒 𝑢𝑠 𝑏𝑢𝑡 𝑡𝑜 𝑒𝑛ℎ𝑎𝑛𝑐𝑒 𝑤ℎ𝑎𝑡 𝑤𝑒 𝑑𝑜 𝑎𝑛𝑑 𝑚𝑎𝑘𝑒 𝑜𝑢𝑟 𝑙𝑖𝑣𝑒𝑠 𝑒𝑎𝑠𝑖𝑒𝑟. Happy planning! :)

Event marketing is more complex today than ever before….. So it makes little sense that too many marketing teams are still getting by with the same level of marketing resource they had 10 or even 20 years ago. Is this caused by a disconnect between non-marketing leadership and today’s marketers? Today, event marketing teams require specialists or at least a decent level of experience (at the management level) across brand strategy, marketing ops, design, copy/storytelling, content, video, social, email, paid ads/PPC, word-of-mouth/referral/co-marketing, web, PR, SEO, and so much more. All these specialisms could be termed "digital marketing", but the solution isn't simply a "digital marketer". An under-resourced team will struggle to do anything but crank the same old handle event after event. And what’s the impact of this approach on the attendees of our events? - One-off attendance. - Repetitive experiences.  - Easy deprioritisation.  - No-shows. Many event marketing teams are using agencies as a way to plug resource gaps. And using them proactively gives the marketing team access to highly skilled specialists that it wouldn’t be feasible to bring in-house. However it’s achieved, a well-resourced marketing team WILL be more creative. Their decisions will be made proactively and calmly and will be well thought out rather than panicky, reactive, and knee-jerk. They’ll invest time looking for efficiencies AND have the time to take action. Their budgets will be managed more effectively because they’ll have the time to pay close(er) attention to what’s working. And better and more sustainable outcomes will be achieved for the event, its attendees, sponsors, and speakers. These event marketers will be less stressed, more fulfilled, and probably have much more fun. Event marketing is about so much more than just “getting the job done”. Hats off to all the event marketers out there who have to firefight their way through their day-to-day work. I see you.

𝐎𝐩𝐞𝐧𝐀𝐈 𝐡𝐚𝐬 𝐣𝐮𝐬𝐭 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐆𝐏𝐓-𝟒.𝟎... 𝐘𝐚𝐲𝐲𝐲! And it's brimming with fantastic enhancements that can make our lives a lot easier, especially in event planning. 𝐖𝐡𝐚𝐭'𝐬 𝐍𝐞𝐰 𝐰𝐢𝐭𝐡 𝐆𝐏𝐓-𝟒.𝟎? 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 GPT-4.0 can retain more details over longer conversations, making it easier to keep track of event specifics across multiple meetings. 𝐁𝐫𝐨𝐚𝐝𝐞𝐫 𝐊𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐁𝐚𝐬𝐞 It has a vast understanding of various topics, which is handy for niche event requirements or specialized themes, offering insights to make unique events spectacular. 𝐁𝐞𝐭𝐭𝐞𝐫 𝐍𝐚𝐭𝐮𝐫𝐚𝐥 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐢𝐧𝐠 GPT-4.0 generates natural, engaging content, helping craft compelling invitations, social media posts, and promotional materials. 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 Creativity is a strong suit, with GPT-4.0 generating ideas for themes, decorations, and activities, and writing engaging content to promote events. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐈𝐦𝐚𝐠𝐞 𝐚𝐧𝐝 𝐌𝐮𝐥𝐭𝐢𝐦𝐞𝐝𝐢𝐚 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠: It better understands and suggests visual content, from marketing materials to appealing food presentation ideas. 𝐻𝑜𝑤 𝑑𝑜 𝑤𝑒 𝐼𝑛𝑡𝑒𝑔𝑟𝑎𝑡𝑒 𝑇ℎ𝑒𝑠𝑒 𝐸𝑛ℎ𝑎𝑛𝑐𝑒𝑚𝑒𝑛𝑡𝑠 𝑖𝑛𝑡𝑜 𝐸𝑣𝑒𝑛𝑡 𝑃𝑙𝑎𝑛𝑛𝑖𝑛𝑔? 𝐏𝐫𝐞-𝐄𝐯𝐞𝐧𝐭 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 With improved context retention, GPT-4.0 keeps track of planning details, drafts questionnaires, suggests venues, and solves logistical issues. 𝐄𝐯𝐞𝐧𝐭 𝐋𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 GPT-4.0’s advanced reasoning helps create detailed schedules, develop backup plans, and ensure regulatory compliance, retaining context on client preferences for seamless execution. 𝐏𝐨𝐬𝐭-𝐄𝐯𝐞𝐧𝐭 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 After the event, GPT-4.0 drafts thank-you emails and post-event surveys, gathers feedback, and writes engaging summaries for social media and blogs. 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 It excels at data collection and analysis, designing forms to collect feedback, analyzing data to provide insights, and suggesting improvements for future events based on key performance indicators. 𝑆𝑜, 𝑡ℎ𝑒𝑟𝑒 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑖𝑡! GPT-4.0’s new features can make every stage of event planning more efficient and effective, from logistics and marketing to post-event follow-ups, helping deliver a fantastic event experience. 𝑷.𝑺. 𝑨𝑰 𝒊𝒔 𝒏𝒐𝒕 𝒉𝒆𝒓𝒆 𝒕𝒐 𝒓𝒆𝒑𝒍𝒂𝒄𝒆 𝒖𝒔 𝒃𝒖𝒕 𝒕𝒐 𝒆𝒏𝒉𝒂𝒏𝒄𝒆 𝒘𝒉𝒂𝒕 𝒘𝒆 𝒅𝒐 𝒂𝒏𝒅 𝒎𝒂𝒌𝒆 𝒐𝒖𝒓 𝒍𝒊𝒗𝒆𝒔 𝒆𝒂𝒔𝒊𝒆𝒓. Happy planning! :)

Despite all the noise around a post-AI world and its impact on marketing, event professionals have some real upside. Here are 5 reasons why event professionals are well-positioned to reap the benefits of AI and avoid some of its pitfalls. 1)   Customers’ desire for genuine human interaction will only grow.   As AI and digitalization advance, customers will place an even greater importance on real human touchpoints. Trust will become an even greater commodity within the buying cycle. Whether it’s a product launch, a tradeshow, brand activation or a proprietary event, customers will want to have a conversation. Events are uniquely placed to deliver these with brand consistency and scale. 2)   Over-tasked event professionals will benefit from the additional firepower. Lack of available bandwidth is a constraint challenge for event marketers. Leveraging AI technology can alleviate many of the repetitive and time-consuming tasks in the event cycle. This will enable innovative event professionals to allocate more time to strategic thinking and creativity. How much more productive do you think we became after transitioning from the abacus to the calculator? AI has the power to transform event data into significantly more valuable business insights, which could, in turn, finally help event professionals reclaim their seat at the table 3)   Event professionals wear many hats and many aren't logical. Beyond the strategy, creative, project planning, budget management and logistics, event marketers spend far too much of their time herding cats. Even if AI became smart enough to do that, it would be smart enough to pretend it couldn’t.   4)   AI has no taste. Good event professionals do. AI will do what it is told, but when it’s faced with a creative task it lacks the necessary human empathy and sensibility to be able to determine between what is a great and an awful idea. Businesses will always need marketers to bring their humanity, intuition, and taste to creative tasks. 5)   Event prof's superpower is the ability to conduct, not play every instrument. Event professionals excel not by playing every instrument but by orchestrating the symphony, seamlessly coordinating across divisions, stakeholders, agency partners, and venues to deliver a cohesive experiential narrative. As event profs seek new ways to add value to their audiences and employers, AI will soon become just another element in the mix. How is AI going to affect your event marketing team in the next 12 months? ·     Enhance targeted pre-event marketing outreach? ·     Remove some burdensome repetitive tasks? ·     Create some extra bandwidth for creative or strategic thinking? ·     Elevate your post-event data analysis? #eventprofs #Ai #eventmarketing #innovation #events My postings on Linkedin are my own and don’t necessarily represent Czarnowski’s positions, strategies, or opinions. 

I truly hoped we'd learned our lesson about the true value of skilled event marketers. Experienced marketing professionals, who just a couple of years ago were desperately sought after for their creativity and expertise during the pandemic (some even persuaded to stay in the industry), are, I think, in danger of once again finding themselves undervalued. This post is a reaction to something I am seeing happen specifically in (a few) for-profit trade show organisations in recent days and weeks. The irony isn't lost on me. While we're finally seeing job titles that include "brand" in event marketing roles – a long overdue recognition of marketers as brand custodians at the centre of strategy – we're simultaneously witnessing a troubling shift. Some trade show organisers appear seduced by the promise of AI-driven marketing automation, clearly viewing marketing as merely a set of tasks and communications to execute. It looks like it could be becoming the go-to excuse for cost-cutting (increasing profit margins) and templated low quality marketing rather than a tool for improvement. An event email invite I got last week perfectly illustrates what I mean by low quality. It tried to persuade me to register with this: a hall full of suppliers, co-located events, a packed agenda, and thousands of attendees. Not a single mention of any value I would extract from attending. It felt like a step backwards to marketing approaches we thought we'd left behind decades ago. This isn't to say AI doesn't have its place. It can help us achieve things we never thought possible, free up time to better use insights hidden in data, and allow us to focus more on the context around the value of what we do and why, and building strategies around that. AI should enable overburdened event marketers to focus more on creativity, stronger messaging and story-telling, and build deeper brand connections with audiences. Instead, some organisers may be using it as justification for reducing their marketing talent – a short-sighted decision that could have long-term consequences for their events and brands. What makes this especially concerning is hearing about recent redundancies of exceptional marketers in organisers who are generally reporting strong results. However, the human element that comes from experience and deep understanding of our event audiences isn't something AI can replicate. This isn't about choosing between human expertise and AI capabilities – it's about finding the right balance. The real question isn't whether AI can write marketing emails or create campaign plans – we know it can, AND it can scale that s**t. The question is whether automated, context-free marketing can build the kind of trust and brand value that keeps audiences coming back year after year. Based on what I'm seeing, I'm not convinced it can. I genuinely hope I've got this all wrong. 🙏

I’m a content marketer who is cosplaying an event manager. I’m running my first-ever high-profile event on Thursday. Here is everything I’ve learned: ✨ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝗿𝗲 𝗵𝗶𝗴𝗵𝗹𝘆 𝘁𝗿𝗮𝗻𝘀𝗳𝗲𝗿𝗿𝗮𝗯𝗹𝗲 𝘁𝗼 𝗲𝘃𝗲𝗻𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴. I’ll die on the hill that being a great content marketer is being a great project manager. And what is event planning if not great project management? It’s been a much smoother transition than I thought because I’m so used to juggling many balls in the air. If you can juggle different types of content on multiple platforms, you can do this. ✨ 𝗔 𝗴𝗿𝗲𝗮𝘁 𝗲𝘃𝗲𝗻𝘁 𝗶𝘀 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. Honestly, we can argue that this is true of all things. But, particularly for this style of TedX-style event, the key is in the conferences, the content, the value the audience takes away from it. ✨ 𝗠𝗲𝗻𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 𝗸𝗲𝘆. Florence and Sofie who were the OG event queens helped me get set up. They helped me navigate how much money should go where and how the event should go down. Then, my lovely mum Cindy Battino who is a professional event planner helped me think through my to-do list and made sure I was getting into every. single. detail. (Down to if we have enough hangers for the coat rack). These 3 are the reason I feel comfortable navigating this on my own. ✨ 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀. Let me tell you, Lia Zneimer and I joke all the time about how our theatre degrees are more important than our marketing degrees and in these moments, I swear it’s true. I made a media kit that helped prepare all of our speakers for their moments on stage as well as making sure they feel comfortable doing so with a full rehearsal and of course, loving support and encouragement! ✨ 𝗕𝗲 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗴𝗼 𝘄𝗿𝗼𝗻𝗴. My goal is to be like J-Lo in The Wedding Planner (niche rom-com reference anyone?). Have a plan B for everything that could go wrong day of. This includes paying a little extra to have everything delivered the day before the event to avoid any major issues. Your peace of mind is worth the extra cost. ✨𝗟𝗼𝘃𝗲 𝘁𝗵𝗲 𝗹𝘂𝘅𝘂𝗿𝘆. Everyone knows I love anything sexy, chic, and expensive (my poor boyfriend 😅). This actually comes in handy for ONCE for an event of this style. Lean in and make sure everything you offer to your speakers AND audience is of high quality. You can do a lot with a small budget a little DIY, and a lot more thoughtfulness (for example: Personalized "reserved seating" signs for speakers). What do you think? Wish us luck!!

How to create a marketing plan for your event: a) Know all the basics regarding your event which ought to include: I) Event Name: Make it a good one, since this will convey the first impression regarding your event. Hence, you can create a brand for your event , building excitement and loyalty making it easier to promote it to repeat attendees. II) Purpose: Your event must address the goals of all stakeholders ( organization, attendees, sponsors and exhibitors) . III) Target audiences: Means evaluating your event goals and deciding which group(s) of attendees should be there to help you meet them. IV) Event Type: Deciding whether your event will be a conference, webinar, exhibition or workshop among others. V) Event Format: In-person, Virtual, Hybrid, or webinar. VI) KPIs to measure goal performance: May include registration, event revenue, attendee engagement rate, attendance rate, sales qualified leads and many more. VII) Theme: An event must have a theme which attracts attendees' curiosity and is timely. VIII) Tagline: Create a fun tagline capturing the heart of your event. IX) Brand Imagery / Color Scheme b) Create a branded Event Website which should include amang numerous criteria, the following: I) Event name and tagline II) Time and date III) Location and platform IV) Costs to attend V) Call to Action (CTAs) leading to registration VI) Keynote Speakers VII) FAQs. c) Setting up a Mobile Event App : A crucial component of the event marketing mix - make an excellent pairing with event websites while offering advanced capabilities whereby engaging with attendees and promoting your event programming in greater depth are made possible. d) Event Email Marketing: I)Segment your email audiences II) Create emails consistent with your website to guarantee brand recognition. III) Maximize audience engagement by saving time by pre-scheduling emails, automating updates, sending thank you and confirmation emails and sending email updates applying to specific audiences. IV) Monitor email marketing related KPIs ( Click Through Rates (CTR) & Open Rates. e) Utilize Social Media to the MAX I) Use hashtags in 2 ways: The first is one specific to your event so that either you, your attendees or anyone assisting in promotion efforts can tag your event easily and second, using tags related to your event theme and industry. II) Consistent Posting III) Engage with interactions on your posts IV) Brand Ambassador Programs: May be considered as an option for quicker message spreading outside your network. V) Create contests for online engagement: Brings people online together and gets them highly excited. #eventmarketing,#eventmarketingplan,#conferences,#exhbitions,#webinars,#workshops,#targetaudiences,#KPIs,#brandimage,#brandrecognition,#website,#CTAs,#FAQs,#MobileEventApp,#emailmarketing,#CTR,#OpenRate,#socialmedia,#hashtags,#posts,,#eventcoordinators,#eventsalesmanagers,#marketingprofessionals

🌟 Virtual Event Marketing Insights! 🌟 Engaging virtually has become the new norm for businesses, allowing them to reach a broader audience and adapt to changing trends. The surge in popularity of virtual events poses a challenge: how can you make your event stand out in a sea of digital gatherings? Are there innovative strategies to enhance your virtual event marketing game? Dive into this detailed guide shedding light on planning, hosting, and promoting successful virtual events.🔥 🚀 Strategies to Build Hype for Your Virtual Event: - Setup a user-friendly registration page - Optimize searchability with correct keywords - Create event pages on social media platforms for wider reach - Develop a robust content marketing strategy to captivate your audience - Leverage Google My Business for local exposure - Implement event promotion on various platforms like industry event calendars, your website, and social media 🌐 Promotional Tips for Maximum Reach: - Utilize tools like Google Ads, LinkedIn Ads, and Facebook Ads for advertising - Engage your sales team to boost event registrations - Send press releases to gain media coverage - Participate in interviews and podcasts to expand your reach 💡 Enhancing Event Engagement: - Livestream on multiple platforms for wider audience reach - Live tweet during the event for real-time interaction - Post intriguing stories on Instagram to keep viewers engaged - Encourage referrals and discussions to boost participation rates - Experiment with social media takeover to amplify brand exposure 🔥 Post-Event Marketing Strategies: - Create engaging social media posts about the event highlights - Send personalized "Thank You" emails to attendees - Craft a blog post and press release to share event insights Your thoughts and insights on maximizing virtual event marketing? Share your experiences and ideas below! Let's continue learning and growing together. 🌟💬 https://lnkd.in/eDsdDx-g

After 2 years of gathering data and iterating strategies on how to sell tickets faster for over 240 live events it's clear that many festival and event producers lack understanding of modern marketing playbooks which is leading to critical gaps in their marketing operation Ive beeen studying the feedback attending industry events, conversations, & working on events throughout the U.S to understanding what is happening in 2024 Some Key Observations 🕵️♂️ 1. Types of Attendees: Producers need tailored approaches for early-bird attendees, last-minute buyers, and travelers. With millions of travelers around the U.S annually this is a huge missed opportunity. People who are in town looking to spend their cash. While early birds value cheaper ticket prices & tend to plan ahead compared to their countrparts. You must have a gameplan to convince both types of people to come to your event. 2. Comprehensive Media Planning Without a detailed plan that includes SMS, email, and branded landing pages, event organizers miss out on engaging their diverse audience segments effectively. An efficient ticketing platform is essential to integrated campaigns, but many organizers remain in the stone age, relying on outdated systems or even worst not having any back end systems at all. Getting a clear picture of exactly how much will be spent during crtical phases such as announcement & closing are very important. A good media plan will make things 100X smoother & ROI more efficient. 3. Adaptiveness The event industry demands flexible, real-time strategies due to variations in attendee behavior and budget constraints. The economy remains a major factor as this is directly tied to disposable incomes & more people focus on basic necessities. This is one of many reasons why people are attending events more & more last-minute. Many event companies simply move too slow & have long drawn out processes. 4. Tech Gap Many producers overlook the necessity of integrated marketing technology. An efficient ticketing platform, combined with automated SMS and email campaigns, can significantly improve attendee engagement and revenue. Marketing technology through automations, efficiencies & direct attribution make them some of the more immediate ROI opportunity. 5. Industry Lag Outdated practices mean producers are using limited data-driven methods, leaving serious cash on the table. Stay tuned because im digging through dozens of industry reports & continue to experiment with event advertising strategy daily with client partners!