𝗔𝗟𝗖𝗢𝗛𝗢𝗟-𝗙𝗥𝗘𝗘, 𝗦𝗘𝗧 𝗧𝗢 𝗕𝗥𝗘𝗔𝗞 𝗥𝗘𝗖𝗢𝗥𝗗𝗦 𝗧𝗛𝗜𝗦 𝗫𝗠𝗔𝗦💥 🎙️ "No and Low Beer has been the biggest winner this year with shoppers" 🎙️ "No and Low Beer set to break records this Christmas" 🎙️ "Tesco anticipating its biggest ever Christmas demand for no and low beer" 🎙️ Tesco is "predicting demand in the four-week run up to Christmas to grow by 15% on the same period last year with Lucky Saint | B Corp™ among the most popular brands" Great article Natasha Eve Wynarczyk for The Mirror (Reach plc) https://lnkd.in/gSfifN7E
The momentum is defo there now.... I'm absolutely moderating with the odd pint of AF between other pints... never thought I would. So what's changed? My drinking habits defo... can't cope with the handovers 😂... with young kids... the taste & flavour options have absolutely improved... No n Low is now a proper category rather than 2 facings buried bottom left of the fridge. Nice work Lucky Saint... you are leading the way where others have largely failed.
I love it! 👏 3 years sober over here (in Luxembourg) and I'm always on the hunt for new discoveries! 🤩
Incredible stuff Emma - I’ve got a box on order!!!
Really interesting to see how much the no/low alcohol category has grown, especially with shoppers moving from single bottles to multipacks—it shows how much trust and demand have increased. The timing around Christmas makes sense too, with so many people looking for alternatives that don’t compromise on quality. For retailers, it’s all about how they showcase these products, smart placement, clear promotions, and education will make a big difference. I’m curious to see how this trend carries into 2024!
The big bottles have been a game changer for me 🐔❤️🐔❤️🐔❤️🐔❤️🐔❤️
Clear Head Christmas
Top of the pops with Kylie Minogue. Very cool Emma Heal 😆
More people than ever before will wake up on Christmas morning, rather than the afternoon. 🍻🍻🍻🍻🍻🎅 Well done, Emma. Great stats.
This is brilliant. Over 3 years Alcohol Free, the range of Low and No is far better now than then!! Lucky Saint is the best I’ve tasted so far. But I am still yet to find the 0% Irish Cream to rival Baileys for Christmas Day (I do miss a drop of Irish cream)!!
Managing Director
1wIt's beginning to look a lot like, less family arguments.