Emma Heal’s Post

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MD of Lucky Saint | Chair | NED | Mental Health First Aider

𝗔𝗟𝗖𝗢𝗛𝗢𝗟-𝗙𝗥𝗘𝗘, 𝗦𝗘𝗧 𝗧𝗢 𝗕𝗥𝗘𝗔𝗞 𝗥𝗘𝗖𝗢𝗥𝗗𝗦 𝗧𝗛𝗜𝗦 𝗫𝗠𝗔𝗦💥 🎙️ "No and Low Beer has been the biggest winner this year with shoppers" 🎙️ "No and Low Beer set to break records this Christmas" 🎙️ "Tesco anticipating its biggest ever Christmas demand for no and low beer" 🎙️ Tesco is "predicting demand in the four-week run up to Christmas to grow by 15% on the same period last year with Lucky Saint | B Corp™ among the most popular brands" Great article Natasha Eve Wynarczyk for The Mirror (Reach plc) https://lnkd.in/gSfifN7E

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It's beginning to look a lot like, less family arguments.

Dave Freeman

Sales Training Specialist | FMCG Sales, Negotiation, Influence, Commercial Skills, Sales Effectiveness

3d

The momentum is defo there now.... I'm absolutely moderating with the odd pint of AF between other pints... never thought I would. So what's changed? My drinking habits defo... can't cope with the handovers 😂... with young kids... the taste & flavour options have absolutely improved... No n Low is now a proper category rather than 2 facings buried bottom left of the fridge. Nice work Lucky Saint... you are leading the way where others have largely failed.

Jessica Weis

Operations Manager @ Convex Insurance | MNAEA, B.A. (Hons) Tourism Management

1w

I love it! 👏 3 years sober over here (in Luxembourg) and I'm always on the hunt for new discoveries! 🤩

Felix Faulkner

Solicitor at Poppleston Allen - Legal 500 Recommended Lawyer 2025

1w

Incredible stuff Emma - I’ve got a box on order!!!

Really interesting to see how much the no/low alcohol category has grown, especially with shoppers moving from single bottles to multipacks—it shows how much trust and demand have increased. The timing around Christmas makes sense too, with so many people looking for alternatives that don’t compromise on quality. For retailers, it’s all about how they showcase these products, smart placement, clear promotions, and education will make a big difference. I’m curious to see how this trend carries into 2024!

Jonathan Taylor-Miller 🐔

Unclucking recruitment and careers for over 20 years 🐔

1w

The big bottles have been a game changer for me 🐔❤️🐔❤️🐔❤️🐔❤️🐔❤️

Josh Burrell

PR & Comms Professional | Previous PRWeek 30 Under 30 Winner

1w

Clear Head Christmas

Paul McCormack

Helping men think, feel and perform at their best by mastering alcohol | 1x Tactical Break at a time 🧘♂️

1w

Top of the pops with Kylie Minogue. Very cool Emma Heal 😆

☆ Paul Ringsell ☆

Brand Designer | Founder | Investor | Ask me anything

1w

More people than ever before will wake up on Christmas morning, rather than the afternoon. 🍻🍻🍻🍻🍻🎅 Well done, Emma. Great stats.

Stuart Jackson

Manager at Greene King

1w

This is brilliant. Over 3 years Alcohol Free, the range of Low and No is far better now than then!! Lucky Saint is the best I’ve tasted so far. But I am still yet to find the 0% Irish Cream to rival Baileys for Christmas Day (I do miss a drop of Irish cream)!!

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