Last week, Sainsbury’s Big Friendly Feast brought Christmas magic to life with an enchanting immersive dining experience right in the heart of London. Guests stepped into a 2D illustrated storybook inspired by Roald Dahl’s iconic ‘BFG’, as featured in our Christmas advert, enjoying desserts for starters, whimsical party food, and drinks from our Taste the Difference Christmas range (hello, Ice Ice Bao-By Penguins!)🐧 Paired with giant-friendly board games, dreamy photo moments, and plenty of festive nostalgia, it was an experience to remember! Missed it? Discover the magic of our new Christmas range in-store and online now. #SainsburysChristmas #SainsburysBigFriendlyFeast
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