Emir Atli’s Post

Looking to increase play rates for your product demos? 🎯 Here's a tip: Add more branching paths in your intro chapters. According to our 2024 Benchmarks Report, the highest-performing interactive demos use 1.4x more branching paths in their intro chapters. Why? Because it makes the demo more engaging and personalized, helping to keep your audience hooked. People want to understand how you solve *their* point. They don't want to see every detail of your product. 🔍 Check out our benchmark report to learn more about what makes a great interactive demo: https://lnkd.in/e9YTFjNe  ------ P.S. Want to see branching for yourself? Check out great examples from Arcade customers:  - Skilljar: https://lnkd.in/eEpTbEdb  - Beyond Identity: https://lnkd.in/ev4UEhJ3 

THE #1 WAY TO BOOST YOUR TOP-OF-FUNNEL STRATEGY IS… To embed interactive demos throughout your website! And our VP of Product, Oren Blank, is sharing tried and true strategies to help you get the most out of your demo embeds. To see all the best practices, click the link in the comments👇

3 practical tips from our VP Niccolò! 🤗

Hands-on demos are superior to CGI effects only when done right. Here are 3 practical tips, we use at USP Demo Solutions for the right hands-on demos: Real-World Usage: Demonstrate how your product performs in everyday situations. If you showcase a cleaning product, could you show it tackling common household stains? Interactive Elements: Let your audience interact with the product, giving guidelines on how to do the demo at home. Comparative Demos: Use side-by-side comparisons with competing products or older versions of your product. This makes it easy for consumers to see improvements and advantages. How do you ensure your hands-on demos are impactful and engaging? #ProductDemo #HandsOnDemos #ConsumerTrust #MarketingInnovation #ProductDevelopment

“For our new features or even small updates, the tours usually get the highest click-through rates in our emails” How Anna Wendt at Skipio uses interactive demos to share information about product releases and updates to existing users via email and in-app pop-ups. Her tips for product release demos: Duplicate existing demos “I often start by duplicating a past demo, which saves time as it already contains some necessary elements.” Draft an outline then jump in “Jump right in and start building. It's helpful to draft a quick outline of the key points the demo should cover.” Read or watch the full interviews under “Customer Interviews” on our blog Note: These interviews are sourced from the builders of the top 1% of interactive demos from our State of the Interactive Product Demo ‘24.

Think interactive product demos are only meant for your website? 🤔 Not at all — you can use product demos at multiple touchpoints in the user journey. Here's a glimpse of how demos come in handy for different use cases 🤩 📚 Learn more on how to use interactive demos at all these touchpoints in our detailed guide https://lnkd.in/g9MpTWyF #productdemos #interactivedemos #productmarketing

3 Marketing Tactics That Drive Plugin Sales: 🔹 Case studies: Showcase pro producers using your plugin 🔹 Interactive demos: Let users hear and tweak before buying 🔹 Behind-the-scenes stories: Share why this plugin is different

3 Marketing Tactics That Drive Plugin Sales: 🔹 Case studies: Showcase pro producers using your plugin 🔹 Interactive demos: Let users hear and tweak before buying 🔹 Behind-the-scenes stories: Share why this plugin is different

When do single-flow demos make sense? After analyzing 8,800 sessions across 40 demo flows, we found: If you can showcase your product in 12 steps or fewer, a single-flow demo is your best bet. Why? 👉 Single-flow demos with 12 or fewer steps achieve a 34.66% completion rate 👉 Single-flow demos with over 12 steps see only a 14.62% completion rate Our data shows a clear negative correlation between step count and completion rate. Keeping your demo focused and under 12 steps more than doubles your chances of viewers finishing it. For more insights on single vs multi-flow demos, check out our latest report on the Plot—our weekly column where we share data-driven insights and GTM best practices. Link in the comments👇 #Storylane #InteractiveDemos #ThePlot #SingleFlowDemos

Harsh truth: One-size-fits-all demos just don’t work anymore. Most interactive demos hit two extremes - either the demos are too complicated and just end up confusing people, or they're too simple and don’t give enough detail. That's why I say this again and again—one demo isn't enough to educate the buyer. We need keep the buying journey focused yet comprehensive. Allow buyers to explore every aspect of the product. Not just the parts we want them to see. The more we enable buyers, the higher the likelihood of conversion. Tomorrow 12PM ET, Storylane reveals the next step in making your interactive demo strategy more successful. Book your spot for the big reveal: https://lnkd.in/eVR5nQKk