Emily Rich’s Post

Well done to all.

When you are setting out to do something truly different - there is no roadmap. 🗺️ Rachel Allison set out 3.5 years ago to set a new standard in an industry that had become tired and cookie cutter - entirely independent with no hidden safety net. 📍 Building an agency (in a challenging climate) with an agile and refreshed method that delivers impactful results, that shows real value to brands - with a human first approach takes A LOT. 😅 That is what makes the recognition so profound. Beyond proud of Axe + Saw and the force for change that is Rachel.🌿💫 The seeds that have been sown are really starting to shoot 🌱💚 #agencyoftheyear #proawards #storytelling

Looking forward to connecting with #AdPromo professionals in #RegulatoryAffairs! The Schlafender Hase team will be at DIA Ad Promo next week. If you're attending, be sure to drop by table 6! Discover how TVT can help ensure compliance in your marketing material. Check out the article below.

Embrace the power of team-building activities to unlock the full potential of your team. #TeambuildingGalore https://lnkd.in/dez7gNKk #eventplanner #teambuilds #Groups #Potential #Activation #inclusiveculture #SocialAction

Long-term brands and agency relationships WORK BETTER.

I love a whodunnit, especially one set at Christmas. While everyone and anyone will be sharing their opinions of Yuletide's creative offerings from Adland, I'm full of admiration for the work that has gone into Waitrose & Partners campaign this year. 🥮 🗡️ Not only does it have a funny script and a clever central idea that makes it an actual advert that you're going to want to watch over and over to figure out the solution, but it's a lovely tribute to the murder mystery movies from over the decades with their all-star casts where anyone could have been the culprit. “Like Christmas is for many families, detective shows are high stakes and high pressure. We wanted to dramatise that," explains Waitrose customer director Nathan Ansell. 🎄 Created by Saatchi & Saatchi, its chief creative officer Franki Goodwin also spoke with Creative Salon Worldwide's Scarlett Sherriff to explain why they chose a serialised format for this year's campaign and why it suits Waitrose so well. If you haven't gotten in on the mystery then check it out now before the culprit is revealed and follow up with the social media content via TikTok where each suspect is interviewed through supporting activity. It's genius stuff. I think - somehow - the cat done it! 😸 Read the whole piece about the strategy via the link in the comments below 👇 #Watirose #saatchiandsaatchi #christmasad #advertising #marketing #mystery #marketingstrategy

"Bringing colors to your digital journey this Holi! 🌈 Wishing you a vibrant and joyous celebration from the team at Ad Live Promotion. Let's paint the world with creativity and success together! #HappyHoli #AdLivePromotion #DigitalMarketing"

I'm glad to share that I've recently completed one year at FCB, and it has been a tremendous learning experience. Key things I learned during my journey: 1) Consuming great content is extremely important for producing exceptional work 2) "Hum ek baar jeete hai, aur ek baar marte hai" So Just shoot! Don't overthink your own idea! You never know what might click! 3) Keep your ideas close but keep your rejected ones even closer. It might work for another brand! 4) And the most important- Give yourself a break from time to time! We are in a thinking business, so if your brain is exhausted no good will come if you try pressuring it more :) Here's to more growth and learnings ahead! #FCBIndia #Planner #LearningJourney #Growth

Going back to the basics by connecting directly with our customers 📈 We asked customers for their thoughts on Virgin Mobile; no scripts, no rehearsals, just their words. Check out what they have to say about us. https://lnkd.in/d434Ya-y #SuperFans #mobile #tech #customerservice

Understanding What Your Are For and Against Always good in today's risk-averse marketing climate to see a brand stand for something. And it makes sense that Virgin is doing this with a DNA that's all about being one of the original challenger brands... https://lnkd.in/eFgBXvh2 but in recent years has lost its crown, mojo , and in some cases, the brand itself has been "disappeared." https://lnkd.in/ekEKCYp9 The new work for Virgin Active by WE ARE Pi does this by presenting the health club brand as an oasis of real in a health world that's full of fakes and frauds. https://lnkd.in/ekhys6aa And it's always nice to see any ad campaign that's backed up by the brand's actions. Too often provocative work is just there to grab attention and isn't fully embrace and integrated into the brand and the experience. It's not the case with Virgin Active when you take a look at the website and read the copy. "There are 1000’s of fakefluencers. Then there are real, passionate PTs. Join the club where no programme fits all." https://lnkd.in/evsanqjM It's a reminder that the somewhat cliche questions that are often used in brand workshop sessions of "What do you stand for?" and "What do you stand against?" can be more than just academic exercises and in a marketing communications world where you literally can't afford to blend in, these two questions could be the source of a powerful unlock. #challengerbrands #culturaldisruption #health #virgin