EMARKETER’s Post

Join us for an insightful webinar with EMARKETER on "How to Make the Most of Affiliate Marketing: Trends and Challenges." Our President North America, Adam Weiss, and Max Willens, Senior Analyst at EMARKETER, will discuss key topics such as leveraging first-party data, the role of BNPL platforms in driving growth, and how advertisers and publishers can adapt to more discerning shoppers. 📅 Thursday, October 17 at 2pm ET/9am BST Don’t miss this opportunity to stay ahead of the latest trends in affiliate marketing. Register here: https://lnkd.in/eD3vj4RM #AffiliateMarketing #MarketingInsights #Webinar

Future Proofing your Affiliate Marketing Strategy in 2024. Predicting big shifts to master better profits! On 20 March, 13:00 - 14:00 I am invited by Lee-Ann Johnstone to join a panel discussion on what brands need to think about in 2024 to stay competitive with partners, who is doing well and why, general upcoming trends and things people need to think about to keep growing their affiliate programs and mastering better profit in a tightly regulated industry. Pragmatic will also be sharing some data on games and how affiliate managers should be using the right game formats with affiliate promo’s to stimulate margins etc. Join us to find out more, for the first time the event will also be livestreamed in the US. But first, meet Better Collective and my colleagues and myself at ICE stand S1-112 or at LAC D70. See you next week! #bettercollective #AffiverseAMPLIFY #marketingstrategy #performancemarketing

UpGate is heading to TES Affiliate Conferences 🇨🇿 The affiliate marketing industry continues to experience exponential growth. Survey data by Rakuten reveals that 81% of advertisers and 84% of publishers use affiliate marketing. Meanwhile, according to EMARKETER, annual global spending on affiliate marketing is expected to reach $14 billion. 🎯 Interested in discussing payment strategies, learning industry insights, or exploring ways to boost efficiency? Reach out to Sergei Peshkov, who'll guide you through the exciting opportunities and benefits UpGate can offer your business: 📅 September 16–19, 2024 📍 Prague, Czech Republic ✍️ DM Sergei Peshkov Let's chat and collaborate on growing your business revenue! #UpGate #AffiliateMarketing #AffiliateConference #TES2024 #PaymentOrchestration #OnlinePayments #FinTech #AffiliateEvent #PerformanceMarketing #BusinessConference

We want to introduce Omri Gal as a speaker for the Top Affiliates Panel at AW Summit Affiliate Conference! With 10 years of experience in the affiliate marketing industry, Omry has seen it all—from mobile pops to Meta, Google, and TikTok. He has continuously adapted and innovated, finding new ways to excel across different verticals and ad formats. Join us to learn from Omry's extensive expertise and discover the latest strategies in affiliate marketing. Don't miss out on his valuable insights! #AWSummit #AffiliateMarketing #DigitalMarketing #Innovation"

👉 With the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), the affiliate marketing industry faces significant challenges. GA4 introduces new features and changes that affect data tracking and attribution. This transition is particularly relevant for affiliate marketers as it requires new strategies and adjustments to maintain accurate and reliable data. We have looked into how major affiliate networks like Rakuten, Tradedoubler, Awin Global, CJ, TradeTracker.com and Kwanko position themselves on GA4 and what strategies and best practices they recommend. Check out our new blog article ⤵ https://lnkd.in/e4CBcKVC

Want to know about the latest affiliate marketing trends in the financial services space? Wondering which products are the hot new focuses for affiliates or where affiliates anticipate the biggest growth? We're thrilled to unveil the first-ever Financial Industry Affiliate Marketing Report! Over 110 financial services affiliates and publishers were surveyed, through which we gathered data on consumer and business trends, product growth areas, and anticipated challenges facing our space. Stay tuned—this is something you won’t want to miss! #Fintech #AffiliateMarketing #FintechMarketing #BankMarketing #MarketingTrends #FintelConnect

You are looking for an overview of how affiliate networks deal with GA4? This is the summary & our conclusion:

You wouldn’t put up with financial transactions that aren’t updated in real time so why accept campaign data that doesn’t do the same? Slow reports and data updates, cost affiliates commission. When it comes to optimising campaigns and lowers an affiliate’s trust in the affiliate program as it hints at player shaving. Talk to us and find out how we remove friction when it comes to affiliate reporting and help you take a leap into the future of affiliate marketing. Book a demo call HERE >> https://lnkd.in/dzDsp4Gz #AffiliateTech #affiliatemanagement

“If I invest incremental dollars, which partners will create the best overall return?” That's a question many brands pose—but until now, the answer was elusive. With PartnerCentric's FUSE™ Precision, affiliate marketing's first data-driven attribution technology, you gain full visibility into all your channels and trust that the money you’re paying publishers aligns with the value you want driven. Learn more about this solution and all its benefits. https://lnkd.in/g6KdKRb2 #affiliatemarketing #affiliatemanagement #attribution #incrementality

Attribution discrepancies in the affiliate channel are a BIG problem. They distort insights, waste dollars, and slow growth. What's the fix? FUSE™ Precision helps our clients understand these discrepancies and capitalize on opportunities for better affiliate marketing investment. Learn more about this solution and its benefits. https://lnkd.in/g6KdKRb2 #FUSE #attribution #affiliatemarketing #affiliatechannel #affiliatemanagement #affiliateanalytics