PartnerCentric, Inc.

When it comes to your marketing budget... It's crucial to find the right balance between overspending and underinvesting. Read on to learn how to maximize your investments, particularly in the remaining month of Q4. https://lnkd.in/gwEgnt77 #affiliatemarketing #affiliatemanagement #paidplacements

The biggest key to retaining clients? One word: DATA. In this video, PartnerCentric's VP of Product & Innovation Tom Rathbone discusses with Martech Record's Michael McNerney why validating affiliate strategies MUST be rooted in hard data—and the accurate interpretation of it. It's a brief conversation, but an impactful one! P.S. - More video insights to come from these two. #affiliatemarketing #affiliatedata #affiliatemanagement #affiliatetech

In the world of performance marketing, we live and breathe accurate and unbiased metrics. Such data helps us allocate resources and fill gaps in our pipelines. This is where the matter of incrementality—the measurement of additional value or revenue—becomes critical to marketing planning and budgeting. To fully understand incrementality's value, check out this comprehensive guide. https://lnkd.in/g4qdiWHi #affiliatemarketing #affiliatemanagement #incrementality #affiliatetech

Shhhhh... TikTok is up to something! The platform now allows creators to add product links from affiliate networks like Amazon, Walmart, and Target directly to their posts. This new integration simplifies affiliate marketing by eliminating the need for link-in-bio tools like Linktree. Instead, product links appear at the top of a post’s comment section, streamlining the shopping process and making it easier for viewers to access recommended products. Get more information about the integration and its implications in this Modern Retail article. https://lnkd.in/eUmuRUVf #affiliatemarketing #creatoreconomy #creators #influencermarketing

Ad fraud hits brands where it hurts: inaccurate ROI metrics and reputation damage. Don't let it harm you! Learn about the different types of ad fraud and how to mitigate them with PartnerCentric's FUSE™ Shield solution. https://lnkd.in/gkj7-n_R #affiliatemarketing #affiliatemanagement #affiliateagency #affiliatetech

Why work with an affiliate marketing agency? Well, here's just one example: In a recent case, a brand averaged a 494% YoY growth in revenue by the end of their first month of management with PartnerCentric. Within the first 6 months of PartnerCentric management, this increase in revenue grew an average of 353% YoY. Get more information on how we advised and managed this brand—and the results we generated. https://lnkd.in/gahcaSyJ #affiliatemarketing #affiliatemanagement #affiliateagency

Despite its massive potential, affiliate marketing can be fraught with risks. For example, misattribution can lead to the wrong affiliates being credited for conversions, skewing performance data and affecting decision-making. There's also overpayment of commissions and biased reporting by networks. The good news is that there are ways to mitigate these challenges. Read on to get more information about the risks in the affiliate channel and how you can prevent them from impacting your brand. https://lnkd.in/gVpgNU35 #affiliatemarketing #affiliatechannel #affiliatemanagement #misattribution

A pivotal moment in the PartnerCentric was the approval of our patent for FUSE. This technology was born from the need to align internal analytics with what platforms and networks were reporting. The goal was to bridge the gap between a brand’s internal attribution and the reporting from the networks, ensuring a seamless integration that benefits both brands and their affiliate partners. FUSE has solved a critical industry challenge, fostering trust and transparency between brands and their affiliates. But, there’s more... https://lnkd.in/gK8arQZ8 #affiliatemarketing #affiliatemanagement #attribution #incrementality #FUSE

It's time to stop guessing and start knowing. PartnerCentric's enhanced Placement Success Analyzer is now fully compatible with Adobe Experience Cloud and features statistical lift analysis. Marketers can pinpoint how many purchases are directly tied to specific publishers during campaigns, revealing the true value of individual partners and placements. Learn more about how we're redefining affiliate marketing analytics. https://lnkd.in/eYt3vR7Y #affiliatemarketing #affiliatemanagement #affiliatetech

Why are creator brands flocking to Walmart? Instead of relying on the 2010s direct-to-consumer (DTC) approach, many of today’s most successful brands are choosing Walmart as their primary launch platform, leveraging the retailer's vast physical presence and its increasing appeal to younger audiences. Check out this Forbes article to learn more about the shift. https://lnkd.in/ggyXXybf #creatoreconomy #creators #affiliatemarketing #retailmarketing