Elsa Andrade Lucena’s Post

Building on the challenges that communicators must overcome to reach European citizens—fragmented media use, the rise of populist narratives, and an influx of unreliable AI-generated “news”—we explore how the EU can maintain consistency, visibility, and relevance in this rapidly evolving context. https://bit.ly/4cs8XuS

Free speech or disinformation, content moderation or censorship? As these concepts are argued over, real-world damage is being done by hostile foreign governments and domestic actors who have weaponized these concepts to serve their ends. One small sign of hope that populations will become digitally literate and savvy to the unrelenting attempts to manipulate them is that free markets have started producing more fact-checking services for public consumption. As these services begin to prove effective, they are often targeted by propagandists and falsely labeled as biased and unreliable. Propagandists also co-op the concepts and brand themselves and their media platforms as "the only arbiters of truth". Another problem is that many people limit their media consumption to a media bubble that supports their beliefs, even when, for example, their preferred media source pays a 3/4 of a billion-dollar civil settlement for lying to its audience for months about matters of the gravest importance and consequences. One platform that's caught my attention lately is France 24's "Truth or Fake" segment, which produces video content I watch on YouTube. It's not the shortest content, is quite detailed, and can be technical, which unfortunately likely makes it unappealing or inaccessible to a broad audience. There are also numerous others, and here are a few: ♦️ Snopes (www.snopes.com): One of the oldest and most well-known fact-checking websites, Snopes investigates a wide range of topics, including urban legends, rumors, and misinformation. ♦️ FactCheck.org (www.factcheck.org): A project of the Annenberg Public Policy Center, FactCheck.org focuses on monitoring the factual accuracy of statements made by major U.S. political players. ♦️ PolitiFact (www.politifact.com): Run by the Poynter Institute, PolitiFact rates the accuracy of claims made by elected officials and others in American politics. ♦️ BBC Reality Check (https://lnkd.in/g26jDTt2): The BBC’s fact-checking service aims to verify and debunk misleading stories and claims. ♦️ AFP Fact Check (https://factcheck.afp.com/): Agence France-Presse’s fact-checking service covers a wide range of topics and regions, debunking false information circulating online. ♦️ Reuters Fact Check (https://lnkd.in/gU-6pBTS): Reuters’ service is dedicated to fact-checking and verifying the accuracy of information in the news and on social media. One can also check the media bias of these fact-checking sites or almost any media source: ♦️ Media Bias/Fact Check (https://lnkd.in/g8NPT47t) ♦️ AllSides (www.allsides.com/) These media bias rating sites may, in turn, be accused of bias by owners and advocates of the media source(s) being rated, with the intent of creating a perception that there is no point in trying to develop digital literacy and discern actual "fake news". #digitalliteracy #freespeech #disinformation #contentmoderation #censorship #truth #lies #propaganda #misinformation #mediabias

Traditional news and publishing outlets are dying. And no news is bad news for healthy democracies as well as advertisers’ access to high-value, informed audiences. But what’s behind the crisis and how can advertisers help stop the decline, to shore up future growth? Read all about it here… 📰 https://lnkd.in/eK4dfYAd #publishing #marketing #advertising

Can I just say how bloody proud I am of the Journalism.co.uk team? This has been a tough year but we still managed to put together a kick-ass conference in a beautiful venue, and we are even adding a study tour for the very first time! Some of the topics you can look forward to: 🍪 How publishers can reinvent advertising revenue with first-party cookies 🧠 Adapting SEO to the age of AI-powered search 📱 The vital role of social video in audience engagement 🤑 How to deal with generative AI platforms that use your content 💰 Essential strategies for sustainable growth from the Financial Times ⚖ How to price news products 👩💻 How much tech do newsrooms really need ...and much more There are 19 early-bird tickets left (one already sold today!) so grab yours now if you want to join us on 27 November in London. See you there! https://lnkd.in/gXW263D

With over 10.5 million subscribers, The New York Times discovered a powerful relationship between their #products, like their ever-popular games and their #news #content. During WAN-IFRA, the World Association of News Publishers’s World News Media Congress in Copenhagen, Emily Withrow shared how these diverse offerings enhance each other, driving engagement and growth. Check out the full article to learn more about how this innovative approach is shaping the future of media! #ContentStrategy #DigitalMedia #MediaInnovation #SubscriberGrowth

Welcome to the age of branded content. It's great in that brands get to tell their stories to people who may have a positive impression of their company after a number of "soft touches"...but it's not great in that a lot of branded media likes to pass itself off as news. This is happening in news apps, too. And consumers don't know the difference most of the time. It's concerning that there hasn't been any type of discourse about the legality and ethics of this practice (outside of branded content presented by influencers.) It's been left up to the companies to decide, "Hey, this is fine," when we all know the average consumer cannot differentiate between ad and news report in this way. And the above is just plain predatory. It's only going to get worse, and I say that as a person who works in branded content.

Talk about a shift in the digital and media landscape..

"Today’s media landscape is in disarray — increasingly audiences are turning away from mainstream news and splitting their attention toward a growing number of content options. Advertising revenues are shifting to digital platforms. Governments have attempted to address the imbalance in market power in the advertising market by encouraging global digital platforms to support news. However, these platforms are rethinking their commitment to news. At the same time, the rapid emergence of generative AI poses new copyright, financial, and visibility challenges to news outlets that are still adjusting to the last wave of digital disruption." #News #NewsMedia #Journalism #Journalist https://lnkd.in/gFbhazqp

How YouTube Became My Go-To Source for Accurate, Unbiased News In an era where news can feel polarised and sensationalised, I’ve found myself turning to platforms like YouTube to get a clearer, more balanced view of global events. Channels like RealLifeLore are great examples of how deep research and clear storytelling can offer insights into the complexities of today’s world without the spin. Platforms like this have become invaluable for providing content that feels objective, well-researched, and often free from the noise we get from traditional media outlets. In a world saturated with clickbait and agendas, finding sources that prioritise clarity and fact-based content is a game changer for staying informed. Here is a great explain of the current conflict in the middle east, giving a clear outline of the current situation and the history leading up to it. Link: https://lnkd.in/gdRyZe2s

How big is the creator economy, anyway? There are 207 million content creators. We give you a breakdown of their followings, earnings and habits in Chapter 3 of our OnPoynt report: https://lnkd.in/dR8_QaRa