Elizabeth Cohen’s Post

The real brilliance lies in the ability to see beyond the obvious. This unique perspective sets successful marketers apart, enabling them to craft strategies that resonate, innovate, and drive meaningful connections with their audience. Seeing beyond the surface involves more than just observing what’s in front of you; it means digging deeper than basic consumer data or market trends. Focusing on the positive aspects allows marketers to understand the driving forces behind their target market, enabling them to provide solutions, address needs, or inspire meaningful change for customers. This approach shifts the narrative from simply selling a product to telling a story of transformation—engaging and directly speaking to the audience on a deeper level. This ability also helps marketers identify trends and adapt to market shifts. While others may see challenges in changes like new technologies or evolving consumer behaviors, those who look deeper can spot opportunities for innovation. They understand how to leverage these shifts to position their brand as a leader rather than a follower. By anticipating what’s next and adapting quickly, marketers who see beyond the obvious stay ahead of competitors and keep their strategies fresh and relevant. Moreover, this perspective strengthens connections with teams and clients. It encourages curiosity and a mindset of continuous improvement, where every challenge is seen as a growth opportunity. This outlook fosters a collaborative environment where creative solutions thrive and team members feel empowered to think differently. Ultimately, this kind of innovative thinking drives successful marketing campaigns and builds lasting client relationships. Looking beyond what’s immediately visible is not just an advantage—it’s the key to creating influence, driving engagement, and achieving sustained success in the ever-evolving marketing world. #MarketingInsight #InnovativeThinking #StrategicMarketing #FutureOfMarketing #CustomerEngagement #MarketingTrends #BrandLeadership #CreativeSolutions Follow Chioma Ironondu for meaningful connection . . . Oma🌿

🎯 Strategic decisions aren't always relevant decisions. It’s a common misconception: we often assume that a strategic choice is automatically a relevant one. But relevance is all about what makes an impact now, while strategy is about setting a direction. You can make a great strategic decision that doesn’t actually resonate with your audience or team. And without that connection, even the best strategy falls flat. So, how do we know if a decision is both strategic and relevant? 🎩 Audience Connection: Does this decision directly address what your audience or team truly needs right now? 🎩 Real-Time Adaptability: Strategy should be dynamic, able to flex with changes in trends and demands. Relevance keeps it grounded in the present. 🎩 Value Focus Make sure the decision adds immediate, tangible value—not just in theory but in results. Ultimately, the best moves combine forward-thinking strategy with the immediacy of relevance. Because a great strategy doesn’t matter if it’s not solving today’s challenges!

Great insights! In my personal experience, I don't like to be wrong, that's why I like to prepare myself, but sometimes, as you said, we take the most strategic option but not necessarily relevant. That's how I discovered that even though I made a good decision and can sustain it, if it did not have an impact, then it is not that good of a decision. When that happens, the faster you admit you missed on the target, the faster you can make the best decision.

As a leader within an organization, ensuring your brand messaging reaches its target audience can feel like an insurmountable task. All too often, marketing can be inefficient, receiving little back for the time, money, and energy you put in. Despite using the standard fixes such as a website upgrade, AI tools, or a new campaign, nothing seems to work. So, what can you do? At ShiftUp, Bill Hayes shows you how to craft messages that forge trust, draw customers closer, and improve your marketing ROI. He does this by utilizing a framework called the Deep Connector that concisely interconnects the four components that make up your brand. David Yusem Jillian Ballas ✨Susan LePlae Miller, PQC #marketing hashtag #branddevelopment hashtag #changeleadership hashtag #branding ____________________________________ 👋 Hey! I’m Eben from ShiftUp, a strategic change agency delivering: 🌿 Growth Strategy & Marketing 🔅Brand Culture Activation We help purpose-driven leaders co-create what’s next. 🔶 Ready to get Shift done? Schedule a Free Alignment Meeting > https://lnkd.in/gcr2K3RR

𝙄𝙨 𝙮𝙤𝙪𝙧 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙖 𝙛𝙡𝙤𝙪𝙧𝙞𝙨𝙝𝙞𝙣𝙜 𝙚𝙘𝙤𝙨𝙮𝙨𝙩𝙚𝙢 𝙤𝙛 𝙜𝙧𝙤𝙬𝙩𝙝, 𝙤𝙧 𝙖 𝙩𝙖𝙣𝙜𝙡𝙚𝙙 𝙢𝙚𝙨𝙨 𝙤𝙛 𝙢𝙞𝙨𝙨𝙚𝙙 𝙤𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨?🌱 In the digital age, marketing and technology must have a seat at the strategic table. The decisions we make today plant seeds for future growth. 🌳 Recently, I worked with a retail client to develop an Agile Strategic Framework for the business and engaged their 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 and 𝙄𝙏 departments to align their roadmaps with the business vision and growth customer segments. We involved the experts because they know what needs to be invested in now to deliver impact in 12 months. 🤝 Like a farmer sowing seeds, we must nurture these initiatives patiently, knowing that the fruits of our labor may take 1-2 years to deliver. Building a brand strategy or technology platform takes time and requires buy-in and support from the board and executive team. 🌿🌾 Operating in silos is counterproductive. Marketers and technology teams need visibility and input into the strategic plan. Collaboration and alignment allow us to influence decisions that shape future growth. Without synergy, we risk doing things without understanding which actions truly make a difference. 🤝🔄 The most promising initiatives often get delayed without a collaborative effort. It can take a year or more to convince someone who doesn't fully grasp marketing or technology to invest in a new strategy. 🕰️ By aligning efforts, sharing insights, and making informed decisions based on future impact, we can cultivate a thriving ecosystem that benefits customers and drives sustainable growth. 🌳🌿 𝘼𝙧𝙚 𝙮𝙤𝙪 𝙧𝙚𝙖𝙙𝙮 𝙩𝙤 𝙗𝙧𝙚𝙖𝙠 𝙙𝙤𝙬𝙣 𝙨𝙞𝙡𝙤𝙨, 𝙘𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙚, 𝙖𝙣𝙙 𝙞𝙣𝙫𝙚𝙨𝙩 𝙞𝙣 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨'𝙨 𝙛𝙪𝙩𝙪𝙧𝙚? 🌱🔍 #agilestrategicframework #collaboration #strategy #growth #teamhuman #marketing #IT

🚀 Marketing: The Art and Science of Connecting 🌟 In today’s fast-paced, ever-evolving world, marketing is more than just selling a product—it’s about creating meaningful connections, solving problems, and delivering value. 💡 From data-driven strategies that uncover hidden insights to crafting compelling narratives that resonate, marketers wear many hats. We’re analysts, creatives, strategists, and above all, my favorite, communicators. 🎨📊 Here are a few lessons I’ve learned in my marketing journey: ✅ Know your audience like you know your product. ✅ Be bold—test, iterate, and adapt to stay ahead. ✅ Data is gold, but empathy is the key to unlocking its power. ✅ Collaboration across teams is where the real magic happens. Every campaign, every product launch, every strategy is an opportunity to make an impact. Let's keep pushing the boundaries of what’s possible! 🌍✨ What’s one lesson you’ve learned in your marketing career that shaped your approach? Let’s discuss in the comments! 👇 #doyouknowscott #Marketing #ProductMarketing #GoToMarket #DigitalMarketing #Storytelling #Leadership #MarketingStrategy #Innovation

Personalization and engagement are transforming personal branding in the following ways: Personalization: 1. Tailored messaging: Using data and analytics to craft messages that resonate with specific audiences. 2. Customized content: Creating content that addresses individual needs and interests. 3. Unique value proposition: Highlighting what sets you apart and showcasing your distinct strengths. Engagement: 1. Two-way conversations: Encouraging dialogue and feedback to build relationships. 2. Active listening: Paying attention to others and responding thoughtfully. 3. Community building: Creating spaces for like-minded individuals to connect and collaborate. Together, personalization and engagement can: 1. Increase relevance and resonance 2. Foster deeper connections and loyalty 3. Establish trust and credibility 4. Drive meaningful conversations and collaborations 5. Enhance your unique personal brand To leverage personalization and engagement in your personal branding: 1. Use data and analytics to understand your audience 2. Create content that addresses individual needs and interests 3. Encourage two-way conversations and active listening 4. Build communities and foster connections 5. Continuously adapt and refine your approach By embracing personalization and engagement, you can transform your personal brand into a dynamic, relationship-driven entity that resonates with your audience. #management #personalization #ceo #engagement #leadership #transforming #marketing #personalbranding #humanresources #director

In episode 5 of Leadership Talks on SEA Connect, Lars Voedisch, Group CEO of PRecious Communications interviews marketing veteran Hiep Hoang-Dao of Nestlé Vietnam emphasised the enduring importance of creativity in the digital age. While technology and AI are reshaping the marketing landscape, Hiep believes that creativity remains the key to building brand love and driving business results. "AI can never replace the unreasonable power of creativity," Hiep states. "It drives more business results than any other element of the marketing reach." This perspective highlights the need for marketers to balance data-driven strategies with insightful and creative ideas to truly connect with consumers on a personal level. Catch the whole interview for more insights: https://lnkd.in/dR66hS_P #WeBePRecious #ThrivingAtPRecious #SEAConnect #LeadershipTalks #marketing #creativity #AI #digitaltransformation #consumercentricity

Thriving in the age of #digital disruption: #Creativity meets consumer-centricity - in #Vietnam and beyond Quite an insightful conversation with Hiep Hoang-Dao, a marketing veteran with 25+ years of experience across brands like Nestlé, Carlsberg Group, SABECO - Saigon Beer Alcohol Beverage Corporation and Saatchi & Saatchi. In Episode 5 of #LeadershipTalks – a collaboration with Advertising Vietnam, Hiep shares how brands can thrive in the era of digital disruption. Key takeaways: Consumer-centricity is key, data and AI are tools—not answers, and creativity remains the heart of brand love. Hiep also tackles navigating multi-generational audiences, balancing trends, and emotional connections. A must-listen for marketers embracing tech while staying grounded in creativity and authenticity. #SEAconnect #Leadership #Marketing #DigitalTransformation #SoutheastAsia Trung Nguyen Le Ha Chau Le Gia Minh Joey Gan Paolo Alba Anuroopa Pereira Shazilla Ong Jean Lim Sharon Koh Thanh Hien Pham

Too many CEOs get stuck in the past, clinging to what worked yesterday, and fail to adapt to the reality of today. Don’t get me wrong… I believe in learning from the past—there’s immense value in understanding what got you here. But I refuse to operate like it’s yesterday. At the same time. I’ll plan and anticipate tomorrow, but I won’t live in a future that hasn’t arrived yet. The problem is that in business—and especially in marketing—too many leaders don’t know how to execute in the moment. They miss the truth of today: the truth about their business, their market, and most importantly, their consumer. As a marketing CEO and a practitioner of social media, I see this every day. Platforms evolve, algorithms shift, consumer behavior changes—and yet, some teams are still trying to win with yesterday’s playbook. Success in marketing comes from being present, understanding today’s landscape, and executing with precision in real time. Your audience lives in the now—your strategies and execution need to, too. Adapt. Test. Iterate. That’s how you win. I can’t wait to see you all at my next webinar It will change your life! I promise you that. #ceo