Elise Butler’s Post

Not all influencers are created equal—and that’s a good thing! Each type brings something unique to the table for brand campaigns. From nano-influencers with niche audiences to mega-influencers with broad reach, understanding the strengths of each influencer type can make all the difference in your marketing strategy. Our latest blog post breaks down the different types of influencers and how they impact brand growth. Check it out to see which type aligns with your goals! #InfluencerMarketing #MarketingStrategy #CreatorCampaigns https://lnkd.in/gavsDgjB

Influencer marketing has become increasingly important for businesses looking to promote their products or services for several reasons: 1 Targeted Audience Reach Influencers typically have a dedicated following within a specific niche or industry. By partnering with influencers relevant to their target audience, businesses can effectively reach potential customers who are already interested in their products or services. 2 Trust and Credibility Influencers often have established trust and credibility with their followers. When they recommend a product or service, their audience is more likely to trust their opinion, leading to higher conversion rates for businesses. 3 Authenticity Authenticity is crucial in today's marketing landscape. Influencers often create content that feels genuine and relatable to their audience, which can result in more authentic brand endorsements compared to traditional advertising methods. 4 Social Proof When influencers promote a product or service, it serves as a form of social proof. Followers may be more inclined to try something if they see others they admire or trust endorsing it. 5 Content Creation Influencers are skilled content creators who know how to create engaging and visually appealing content. By collaborating with influencers, businesses can leverage their creativity to generate content that resonates with their target audience. 6 Increased Brand Awareness Partnering with influencers can help businesses increase their brand awareness, especially among demographics they may have difficulty reaching through other marketing channels. Here are two tips for a successful influencer marketing strategy: 1 Authenticity is Key: Choose influencers whose values align with your brand. Authenticity resonates with audiences and fosters trust. Ensure influencers genuinely connect with your product or service, and encourage them to create content that feels genuine and relatable. 2 Prioritize Engagement over Reach While reach is important, prioritize influencers who have high engagement rates with their audience. Look for those who generate meaningful interactions such as likes, comments, and shares, as this indicates a more engaged and receptive audience, leading to better results for your marketing campaign. I will find Instagram Influencer or TikTok Influencer Expert influencer marketing research! Identify top influencers in your niche, analyze audience demographics, engagement rates, and provide actionable insights for effective campaign strategies. Order now!" #influencer #influencermarketing #influencerresearch #influencerbrand #tiktokinfluencer #instagraminfluencer #fitnessinfluencer #fashioninfluencer #sportsinfluencer #viral #viralpost #fiverr #fiverrseller #fiverrservice https://lnkd.in/dfSPpxEZ

Are you using influencers as a part of your B2B marketing strategy? MarTech recently published an article from Shama Hyder on how companies are using influencers and content creators to reshape their brand strategies. It highlights the benefits of influencer marketing—developing greater trust and customer engagement because influencers connect with their audiences in a way that traditional advertising cannot. One of the key takeaways from the article is that influencer marketing is most effective when it is authentic and transparent. Shama notes: "When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan." I've had the opportunity to experiment with B2B influencer marketing with companies in the past, paying for sponsored posts on X, Tiktok, Instagram, LinkedIn, etc. I mainly focused on using influencers for amplifying new product launches, and I found that it was a great way to generate awareness, excitement, and buzz. The posts were also just more fun. The influencers understood what would resonate with their audience, so they were incredibly creative collaborators. Working with them gave the brands more personality and reach. We’d track the results with custom links, and we’d see spikes in traffic around the launch, similar to what you might see with a publication advertisement. However, I also found that longer-term sponsorships with targeted communities were more effective in driving sustained results. These sponsorships allowed us to set up a series of audience touchpoints with in-depth content to engage with the audience in a more meaningful way. (I believe influencers are experimenting in this was as well). I'm curious to hear how other B2B marketers are using influencers in their marketing strategy. Have you found it to be an effective way to reach your target audience? What are some of the challenges you've faced? #b2bmarketing #influencermarketing #marketing #marketingandadvertising And thank you for the great article Shama!

🎥 Crush #BFCM with Levitate Foundry, Firework & Cohley 🚀 This year’s BFCM is shaping up to be more competitive than ever. According to the latest U.S. Department of Commerce data, year-to-date Non-Store Sales have risen by 8.3%—well below the historical average of 12.4%. This slowdown signals that e-commerce sellers will face fiercer competition this Black Friday and Cyber Monday, making it essential for brands to find new ways to stand out. Here’s the thing... If your videos only live on social media, you're leaving serious money on the table. That’s where Levitate Foundry, in partnership with Firework and Cohley, steps in. Together, we offer a shoppable video solution and diverse content creation tools that keep visitors on your site, driving real conversions. 🔥 Why Levitate Foundry + Firework + Cohley Are Your Secret Weapons: 1️⃣ Proven success: After switching to Firework, Promise Cosmetics saw a 296% boost in conversion rates in just 3 months. 2️⃣ Easy 10-minute setup on Shopify, and seamless integration with Woo Commerce, Salesforce, and more. 3️⃣ Trusted by global brands like Unilever, Samsung Electronics, L'Oréal, and Williams-Sonoma, Inc. 4️⃣ Cohley offers brands access to a diverse network of content creators—photographers, videographers, and influencers—helping generate tailored content for multiple channels and execute data-driven strategies that resonate with various audience segments. 5️⃣ Firework's all-in-one video commerce platform (Shoppable Video, Digital Showrooms, 1:1 Video Shopping) creates immersive, engaging experiences. 6️⃣ Levitate Foundry brings it all together, helping you craft and execute a strategy to maximize your holiday campaign success. Ready to make this holiday season your best yet? Let Levitate Foundry, Firework, and Cohley help you take your video commerce strategy to the next level.

How brands choose an influencer depends more on what brands want from the campaign than what they want from the influencer. While larger influencers may seem better, smaller influencers like Nano and Micro ones often have higher engagement rates, making them effective for building trust and reaching niche audiences at a more affordable cost. Nano-influencers, with their smaller but more engaged audience, offer higher engagement rates and authenticity, making them a valuable choice for brands looking to connect with consumers on a more personal level. So if your goal is conversion, pick nano. If your goal is reach, pick mega/macro. Nano Influencers have - Less than 10,000 followers. - Highly authentic and engaged with their audience. - Ideal for creating a personal connection with customers and generating trust. - Cost-effective and can have a significant impact on a niche audience Micro-Influencers have - 10,000 - 100,000 followers. - Offer higher engagement rates than macro-influencers. - Provide brand awareness and product exposure at a higher rate compared to nano-influencers. - More expensive than nano-influencers but still cost-effective for smaller brands Mid, Macro, and Mega Macro Influencers have - Follower counts ranging from 100,000 to over 1 million - Offer broader reach and visibility but may have lower engagement rates compared to nano and micro-influencers. - Suitable for brands looking to tap into larger audiences and increase brand awareness I always pick a cocktail to work with, after analysing engagement rates over months. Personally, looking at engagement rate before follower count is more important. So if you aim to engage with a hyper-niche community and prioritize authenticity and engagement, nano and micro-influencers are excellent choices.

What a conclusion…👏🏻👏🏻👏🏻 “Picture this: using Cohley’s content creation tools to produce videos that perfectly capture your brand’s essence, then amplifying that with Firework’s interactive video features, allowing your audience to shop directly from the video itself. This approach doesn’t just improve your digital presence; it invites visitors to engage more deeply with your brand and move from casual viewers to loyal customers.”

The Role of Social Media Influencers in Modern Marketing In the digital age, social media influencers have become powerful allies for brands looking to reach and engage with their target audience. Influencers have the ability to sway consumer opinions and drive purchasing decisions through their authentic and relatable content. Collaborating with influencers can enhance your marketing strategy, boost brand awareness, and increase conversions. Let's explore the role of social media influencers in modern marketing and how to leverage their influence effectively. 1. Building Trust and Credibility: Influencers have established trust and credibility with their followers. When they endorse a product or service, their audience is more likely to trust the recommendation. Collaborating with influencers allows brands to tap into this trust and build credibility with a wider audience. 2. Reaching Target Audiences: Influencers have a dedicated following that aligns with specific interests and demographics. By partnering with influencers whose audience matches your target market, you can reach potential customers more effectively. This targeted approach ensures that your marketing message resonates with the right people. 3. Creating Authentic Content: Influencers are known for their authentic and relatable content. They have a unique way of engaging with their audience and creating content that feels genuine. By collaborating with influencers, brands can create authentic content that resonates with their audience and enhances their brand image. 4. Enhancing Brand Awareness: Influencer marketing can significantly boost brand awareness. When influencers share your products or services with their followers, your brand gains exposure to a larger audience. This increased visibility can lead to more brand recognition and attract new customers. 5. Driving Conversions and Sales: Influencers have the power to drive conversions and sales through their recommendations. When an influencer promotes your product, their followers are more likely to take action, such as visiting your website, signing up for a newsletter, or making a purchase. Influencer marketing can lead to higher conversion rates and increased sales. 6. Creating Engaging Campaigns: Influencers can help create engaging and interactive marketing campaigns. From Instagram takeovers to YouTube collaborations, influencers bring creativity and authenticity to your campaigns, making them more engaging and memorable. Leveraging the power of social media influencers can transform your marketing efforts and deliver outstanding results. At Outmarket.pro, we specialize in crafting strategic influencer partnerships that amplify your brand’s reach and impact. Let us help you harness the influence of social media to drive your brand forward. #InfluencerMarketing #SocialMediaStrategy #BrandAwareness #CustomerEngagement #OutmarketPro #DigitalMarketing #AuthenticContent #MarketingCampaigns #IncreaseSales #BuildTrust

Influencers are as diverse as the sea is deep, and as a seafood brand looking to collaborate with influencers on social (which if you’re not doing yet, tick tock dearie, time to get on it) pairing up with the right ones can be a game changer for getting your products in front of the right people …if they’re in the hands of someone they relate to. When you think of influencers, of course you have your fashionistas, your cosmetic queens, and your fitness bros, but while the idea of the ‘Influencer’ might conjure up visions of extravagant lifestyles and unrealistically clean kitchens, the real reach is in the relatable. We all love to admire and are enchanted by aspirational people, but we also love to see people living real, messy, meaningful life in action - the kind of real life things that everyday people can relate to. This is where the core attraction to influencers comes in, and where knowing your audience, and what they relate to, comes into play. Still not sure where to start with any of this? 1️⃣ Check out this high-level step by step from Sprout Social, Inc. on how to find the right influencers specifically for your niche 2️⃣ DM us to do it for you, because now that you understand what it is, and how much it will benefit your business, you also probably realize you don’t have time for it. No worries, InnaSea’s got you 😉 #seafoodindustry #influencermarketing #socialmediastrategy

##The Rising Influence of Nano Influencers Nano influencers, defined as social media users with a relatively small but highly engaged following (typically 1,000 to 10,000 followers), are becoming a dominant force in influencer marketing. They now represent 53.8% of brand collaborations, a significant shift towards prioritizing authenticity and niche audiences over broader reach. ##Key Factors Driving the Rise of Nano Influencers 1. Cost-Effectiveness    - #Lower Costs: Collaborating with nano influencers is generally more affordable than partnering with macro or celebrity influencers. This allows brands, especially smaller ones, to allocate their marketing budgets more efficiently.    - #Scalability: Brands can collaborate with multiple nano influencers simultaneously, spreading their reach across various niche communities without significantly increasing costs. 2. Niche Targeting    - #Specific Audiences: Nano influencers often cater to specific interests or demographics, making them ideal for brands looking to target niche markets. Their followers are typically more homogenous, allowing for more precise and effective marketing campaigns. 3. Content Quality and Creativity    - #Unique Content: Nano influencers tend to produce unique, high-quality content that resonates well with their followers. Their smaller size allows them to maintain a personal touch and creative freedom.    - #Authentic Recommendations: Since nano influencers are perceived as real users rather than professional marketers, their product recommendations come across as genuine and trustworthy. #Implications for Brands and Marketers 1. Strategic Collaborations    - Brands should consider integrating nano influencers into their marketing strategies, especially for campaigns aiming to build trust and engage with specific niche audiences.    - Establishing long-term relationships with nano influencers can lead to ongoing brand advocacy and sustained engagement. 2. Resource Allocation    - Allocating a portion of the marketing budget to nano influencer collaborations can yield high returns on investment due to their cost-effectiveness and high engagement rates.    - Brands need to balance their influencer portfolio, combining nano influencers with macro influencers for broader reach while leveraging nano influencers for deeper engagement. 3. Measurement    - It's crucial for brands to track the performance of nano influencer campaigns meticulously. Metrics such as engagement rates, conversion rates, and ROI should be analyzed to optimize future collaborations. ##Join the trend and amplify your brand's impact with Eastwave Influence! Our platform connects you with authentic nano influencers who resonate with your target audience. 🌟 Start Your Journey with Eastwave Influence Today!

The next big thing isn't that big !! Micro-Influencers: A Game-Changer for Authentic Promotions In today’s marketing landscape, micro-influencers are redefining how brands connect with their audiences. These influencers, typically with followers ranging from 10,000 to 100,000, have carved out niches in specific industries such as beauty, fitness, tech, or travel. Their smaller but highly engaged audiences trust them, making their recommendations more impactful than those of mega-celebrities. Why Choose Micro-Influencers? High Engagement Rates: Micro-influencers often have more personal relationships with their followers, leading to better engagement compared to larger influencers. Cost-Effective: Collaborating with micro-influencers is budget-friendly and delivers a higher return on investment (ROI). Authenticity: Their content feels more genuine and less commercialized, fostering trust in their recommendations. Targeted Reach: Their niche focus ensures your message reaches the right audience, boosting relevancy. Tips to Leverage Micro-Influencers Effectively:- Find the Right Match: Choose influencers whose values align with your brand and who genuinely use your product or service. Build Relationships: Instead of one-off campaigns, nurture long-term partnerships to create sustained impact. Provide Creative Freedom: Let them design content in their style—it resonates better with their audience. Track Metrics: Measure performance using metrics like engagement rate, website traffic, or conversions to refine your strategy. Collaborating with micro-influencers allows your brand to appear relatable, trustworthy, and relevant—a winning combination in today’s crowded market. Ready to explore this strategy? Contact Creative Canvas today on whatsapp 9619845132