Amandine Servain, VP Marketing at Wunderkind is more strategic and thoughtful than most when it comes to evaluating, implementing, and measuring AI tools for Marketing. I had the opportunity to speak with her in a recent AMA and here are some of the key takeaways: 1. AI tools are best adopted when solving specific pain points, not just for the sake of using AI. Start by identifying challenges, then find tools that address them. 2. The "pod" structure for sales and marketing alignment is highly effective. Bringing together an SDR, account executive, and ABM marketer creates transparency and improves collaboration. 3. Quarterly surveys are a great way to uncover pain points and potential AI solutions from your team. It gives space for people to voice opinions they may not share in regular meetings. 4. Brand authenticity is crucial when adopting AI tools for content creation. Ensure the platform can ingest your brand voice and tone. 5. Measure AI tool impact through improved engagement metrics like open rates and click-through rates. Always start small, test, and then scale. 6. AI is currently in the "co-pilot" phase but may evolve into autonomous marketing agents. Human oversight will remain critical for strategy, authenticity, and analytics interpretation. Check out more here - https://lnkd.in/gDDjrMNq #MarketingInsights #AIinMarketing #B2BMarketing
Elaine Zelby’s Post
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Imagine a marketing strategy so intelligent, it almost runs itself. That’s the power of generative AI in today’s #martech landscape. 44% of B2B marketers juggle 5-10 tools—but StackAdapt shows you how AI could streamline the chaos. By 2025, AI-driven martech will free up 75% of teams for strategy, not just production. 💡
Optimize Your B2B Martech Stack With Generative AI for Maximum Impact
https://www.stackadapt.com/resources
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Is your business strategically positioned to capitalize on AI's transformative potential? Incorporating AI isn't merely about improving marketing results; it's about future-proofing the business, ensuring sustainability in an ever-evolving digital landscape. Ready to make your marketing—and business—smarter? #digitalamarketing #sales #marketing #data #ai #leads #networking #b2bmarketing #b2b #creativity #strategy #innovation #demandgeneration
AI in Marketing: Essential Insights for CEOs and CMOs
machintel.com
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We believe in the infinite potential of AI to revolutionize #B2Bmarketing 🌟 Why? According to new data from HubSpot: ⚪ 75% of marketers say AI and automation help them spend less time on manual tasks, giving back 12.5 hours per week—nearly 26 extra working days a year. ⚪ 83% of marketers report AI helps them create significantly more content, enhancing productivity and content output. ⚪ 74% of consumers prefer chatbots for quick answers, making AI-powered conversational marketing a must-have. ⚪ 86% of marketers edit AI-generated content, ensuring quality while leveraging AI’s speed. ⚪ 84% of bloggers and SEO specialists say AI and automation influenced their SEO strategy in 2023. These numbers show that AI is not just a trend—it’s a powerful tool to reclaim your time, boost efficiency, and elevate your marketing efforts. More here: https://lnkd.in/gbHA7u6x #AI #B2BMarketing #RevenueGeneration #MarketingStrategy #Automation
AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger
blog.hubspot.com
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𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗛𝗲𝗿𝗲 𝘄𝗶𝘁𝗵 𝗔𝗜! The marketing landscape in the UK is transforming, and #AI is at the forefront of this revolution. From Personalised Customer Experiences to Predictive Analytics and Automated Marketing Tasks, Artificial Intelligence is reshaping How Businesses Engage, Create, and Optimise. At Advik Enterprise Limited, we believe AI is not just a trend—it’s the key to unlocking greater efficiency, higher #engagement, and better #ROI for your #marketing efforts. Embrace the future and stay ahead of the competition with innovative AI-powered strategies. 🌟 Ready to Learn More About how AI can Transform Your Marketing? 📖 To Read the Full Article, Click the Link Below! https://lnkd.in/g25ZsSen Contact Us to Know More about Our Services! 🌐 advikenterprise.co.uk 📧 [email protected] 📞 +44 7767 935718 #AdvikEnterprise #DigitalMarketing #AIMarketing #MarketingStrategies
How AI Will Change the Future of Marketing : Advik Enterprise Limited
advikenterprise.co.uk
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Interesting article on how Marketing Ops can balance the drive for efficiency with the need for marketing effectiveness, especially as #AI tools proliferate
The effectiveness crisis in B2B marketing: Why MOps must shift focus now
martech.org
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The future of marketing is here, and it's driven by AI! Many businesses are harnessing the power of artificial intelligence to streamline their processes, gain insights, and make data-driven decisions that elevate their performance. Take for instance a brand that adopted AI tools to enhance their customer relationships. By analyzing consumer behavior in real-time, they were able to tailor their marketing strategies more effectively, leading to increased engagement and sales. It's incredible to see how technology can transform not just outcomes, but also the way we connect with our customers on a deeper level. The key takeaway is clear: embracing innovation and staying informed about new tools is essential for businesses that want to thrive in this competitive landscape. I'd love to hear your inspiring stories about how you've integrated tech into your own strategies. Let's inspire each other! https://lnkd.in/ebAqf7FR Top Apps AI
AI in Marketing and Sales: The Key to Unlocking Your Potential in 2024 [The Ultimate Playbook]
https://topapps.ai
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In our report on the State of AI in B2B Marketing in 2024, 72% of executives say they're asking their marketing department how they use AI. But while everyone is riding the AI buzz, there’s one key question every marketer should ask—where’s the ROI? AI can enhance everything from content creation to data analysis, but proving ROI is the real challenge. According to Pam Didner, the proof comes through efficiency gains, cost reductions, or measurable revenue impact. https://bit.ly/3XJyCdB #ContentMarketing #CustomerExperience #LeadGeneration
How to Measure ROI with AI Marketing
https://pamdidner.com
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Is #AI stealing our marketing jobs? Not so fast! Find out how AI and humans can be powerful allies in creating amazing campaigns. Read Here: https://lnkd.in/dSrr-N7X Learn about the strengths and weaknesses of both, and discover how to harness the power of AI while keeping your human touch. It's a battle for the ages, and we've got the scoop! #AIAds #TargetedMarketing #AudienceSegmentation #Ecommerce #AIAdvertising #Shopify #B2B
AI vs. Humans: Who Wins in the Marketing Battle?
enhencer.com
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Are SMEs ready to ride the AI wave, or are they still doggy-paddling through yesterday's marketing currents? Our latest blog, "The AI Marketing Revolution: A Visionary’s Guide to the Future for SMEs", reveals why AI isn't just a shiny new toy but an essential part of the B2B toolkit. Let's embrace the bots and boost those business-blueprints! #AIMarketing #InnovateOrEvaporate
The AI Marketing Guide For Small Business Success
https://smarketingcloud.com
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How to Use AI Personalization Tactics to Scale Marketing Growth AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? via hubspot.com
How to Use AI Personalization Tactics to Scale Marketing Growth
blog.hubspot.com
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