Effie Awards South Africa’s Post

Enjoying a quiet weekend at home after a busy month of travel means relistening to some of my favorite recent The FMCG Guys episodes. In our conversation with Neil Reynolds from Mars, we touched on ... - the importance of "enterprise influence, adoption, & curiosity" through partnership with other functions, as the means to drive transformative change in a positive way - adopting a mindset to leave your ego at the door - how content/media and portfolio strategy build brands in the 21st century world Excited to hear more from Neil and team as they continue to win in online impulse with their brands. 🎧 Listen to the episode now through the link below, and let us know what you think in the comments. #DigitalTransformation #IndustryInsights #ExpertInsights

Is Your Marketing a Flavorless Mocktail? Here's How to Add Some Brand Value Punch!  We're excited to announce the second episode of Insight Exchange, where we'll address the top three questions challenging marketers today.  In this episode, Yash Malekar, Team lead of Marketing, tackles 3 burning questions on:   - Marketing that reflects your core brand values   - Building thought leadership and establishing expertise   - Building a personal brand by following one trusted formula    Tune in to discover expert insights and actionable strategies to enhance your marketing game. The episode is launching tomorrow, don't miss out! Facing a specific marketing challenge? Submit it in the comments section and we will connect you with the world's best minds and feature them in our next episode!  #insightexchange #marketingstrategies #marketingtips

We’re better when we’re together. In this episode of 'BeenThereDoneThat Where Next?' David sits down with Michelle Hillman, Chief Campaign Development Officer at Ad Council. Michelle believes the secret to solving the many issues we face in society starts with bringing the best people in our industry together to do what we do best: marketing. Here are some of our favourite sound bites from the episode.... "What could be better than doing great work to change lives?" "The future of marketing isn't just about creating campaigns that meet revenue goals and drive return on investment, but it's really about using our platforms to tell stories that can help heal and unite a fractured society and really align with purpose as well." "You really need to ask yourself, what are the unique resources that, you know, you as a leader and your brand really have and your brand's voice have that really give you the credibility to be a trusted messenger, um, in the space on one of these issues that you really care about." #BrandPurpose #SocialImpact #IndustryExperts #CMO #BehaviorChange

Collaborate or Die. We're better when we're together. The Future of Marketing is about helping build a better future.    Fighting words that urgently need to be turned into action. This episode of BeenThereDoneThat ....Where Next? is literally about where we've been as an industry and a society, what we've done and where we need to go next. It features the Ad Council's Michelle Hillman who shares stories about the dark clouds that are hanging over us but provides a silver lining by presenting a model that demonstrates how changing the way we think as in industry could change the way people think and in doing so change society. If you want to use your marketing skills to solve real problems go to adcouncil.org or contact us at [email protected]. As always curious to hear what you think... David

Excited to share my episode on BeenThereDoneThat's "What's Next" podcast! I sat down with David Alberts to discuss the biggest challenges facing our industry, the work we do everyday at Ad Council and the need for collective action and diverse partnerships in addressing societal issues and inspiring behavior change. Tune into our episode here to listen to our conversation! 

📢 We’re back with a new episode of the NEXT!With Interview series! 🎙️ Relevant ads are remembered ads. In the latest episode of the NEXT!With Series, powered by Verve, Daniel Jäger, Head of Group Media at Deutsche Telekom, shares invaluable insights for marketers looking to cut through the noise and create impactful customer experiences. 💡 Key Takeaways: 🔹 Meet consumers where they are: Captivate attention with the right message and channels at the right time. 🔹 Consistency across the customer journey: Be present at every step and channel to build trust and recognition. 🔹 Invest wisely: Focussing on social media might not be the cure. Daniel shares which channels are truly worth your spending. 🔹 Purpose-driven campaigns: Learn how Deutsche Telekom’s award-winning #AgainstHateSpeech campaign helped it become the most recognized brand in Europe. Don’t miss this thought-provoking episode hosted by Peggy Anne Salz—packed with actionable strategies and fresh perspectives for today’s marketers. 👉 Watch the full episode here: https://lnkd.in/dJcYUFYB #NEXTWith #MarketingInnovation #CustomerJourney #PurposeDrivenMarketing #AgainstHateSpeech #BrandStrategy Daniel Jäger | Peggy Anne Salz | Ekaterina Vagner, MCIM | Mark Waechter | Elvin Altun Noyan | Müge Bilge Akkocoglu | Şiler Sevinç |

🎙️ Absolutely loved this podcast on “Balancing Brand and Demand”! My key takeaways… 1️⃣ Marketing + Finance Team: Early collab = business boom! 💥 2️⃣ Incrementality is hard to measure: Focus on KPIs that explain causality. 🕵️♂️ 3️⃣ Precision is key: Avoid irrelevant, proxy KPIs; find the ones that align with your biz goals! 🎯 4️⃣ Data detectives: Sherlock your way through with 2nd/3rd party data to calculate success, if 1st party data is not available. 🔍 https://lnkd.in/g-rjFknQ #performancemarketing #brandbuilding #BusinessGrowth

Think PR is just for big brands with big budgets? Nope. 💡 Jill Lublin shares how you can DIY your publicity and still get noticed. It’s about strategy, not size. The episode, released Nov 27, is a must-listen if you’re ready to take control of your publicity game. . . . #ReLaunchPodcast #ReLaunchIntoRemarkable #PRHacks #CreativeMarketing #EmpowerYourBrand

Think PR is just for big brands with big budgets? Nope. 💡 Jill Lublin shares how you can DIY your publicity and still get noticed. It’s about strategy, not size. The episode, released Nov 27, is a must-listen if you’re ready to take control of your publicity game. . . . #ReLaunchPodcast #ReLaunchIntoRemarkable #PRHacks #CreativeMarketing #EmpowerYourBrand

Behind the scenes of Episode 1 with co-hosts Christine and Trevor. Our launch is in 8 days! Join us on April 2, 2024 and get ready to dive deep into CPG marketing insights. Subscribe here for the latest updates: https://hubs.li/Q02qmzTy0 #BlueLightSpecialPodcast #BehindTheScenes #PodcastRecording #CPGMarketing