Effie Awards South Africa’s Post

A fantastic way to kick off the week - judging the Effie UK Awards! There's more than a few reasons it makes for an enjoyable experience... 💡 The bar is high so reading the entries always provides great inspiration 💭 Fellow judges bring a breadth of opinion and experience to learn from 🏆 Acting as a judge provides a new perspective on what makes award-winning work worthy, and the write up engaging, which can be applied to your own entries 🔎 Proving the value and effectiveness of advertising is important to our industry. These awards are evidence that advertising can and does have positive influence on brands and beyond #effies #effiesuk #effectivenessawards #effectiveness #marketingeffectiveness

We’re the Agency of the Year at the 25th Effie® México! 🥇🎉 This award is proof that when creativity and strategy come together, great things happen. To our team, partners, and the brands who inspire us every day – thanks for believing in us! 🏝 ____ About: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals.

Since 2016, 74% of Cannes Lions Grands Prix have been purpose-driven. Will this trend continue this year? While more brands embracing purpose is a positive step, System 1 has noted a decline in the effectiveness of winning campaigns, attributing it to a lack of humour. Is purpose draining emotion and effectiveness from ads? According to Revolt's Pippa Morris, Head of Strategy, and Kate McGarrahan, Strategy Director, the answer is 'Yes' if not done correctly. Read the full article here: https://lnkd.in/ehzcBm6G

Creativity drives GROWTH!

With the news that Ascential has acquired Effie Worldwide to become a stand-alone initiative within Cannes Lions International Festival of Creativity, there is further evidence that awards in the advertising sector are beginning to be held to higher scrutiny by those who invest heavily in entering. 🦁 🏆 “The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked. All enlightened businesses know that creative, effective marketing drives growth," explains Philip Thomas, CEO of Ascential. Proving return on investment is something marketers are constantly being questioned about, and that is reaching as far as the plethora of industry accolades that always seem to be handed out. Entries into the Effectiveness category for Cannes Lions this year hit an all-time high too. Dani Gibson spoke with industry executives to understand how and why the perception of industry awards are changing and what they mean to different people. Thanks to Simon Cook, Laurent Simon, Matthew Waksman, Susie Walker, Pablo González de la, Guy Melzack and Brent Nelsen for sharing their thoughts too. I shall paste the URL in the comments below for you to read via Creative Salon Worldwide for free. 👇 #CannesLions #Effieawards #advertising #marketing #business #awards

A return to Cannes on a Monday night... And, if you didn't know, 60% of the Grand Prix Winners had DEI at the heart of their campaign strategy. 🤷♀️ Like more on this? We have a PDF of all the award winners, plus their DEI perspective. Pop me a DM. Alternatively, we have a mind-bending talk on the winners and how DEI is shaping creative excellence.

Industry awards are everywhere... I say, sitting in the sunshine in the south of France 👀, but do they really matter? Beyond the glitz, they can boost morale, attract business, and validate hard work. Yet, with rising costs, is it time to demand more? Are awards just for show, or do they prove true success? With entries at Cannes Lions shifting towards effectiveness, it’s clear agencies seek proof that their strategies work. This year, entries into the Effectiveness category hit record highs. The shift towards effectiveness is not just a trend but a necessity. Agencies and brands are chasing proof of real impact, not just shiny trophies. I caught up with Laurent Simon, Susie Walker, Pablo González de la Peña, Brent Nelsen, Guy Melzack and Matthew Waksman who emphasise that awards should showcase how creativity drives tangible value for brands and society. Link to full article in the comments! #awards #advertising #canneslions #brands #creativity #effectiveness

Are you, or your company, shortlisted for any awards this year? Here are our top tips to make the most of your time in the limelight 🌟 #PRtips #marketing #awards #marketingtips

Our industry always worships the creative output. Which is why there are so many awards that celebrate creativity. Rightly so. The only award that celebrates Strategists is Effie. For work that works. Effectiveness. Good souls like Prem, Kawal, Subbu etc have ensured that this year the process is tighter and transparent. I don’t mind losing to a better idea- or a better strategy. But I have a lot of bones to break for entries that are fraudulent. Cases masquerading as strategic intent, when in reality they lacked one. Worst- cases anchored on vanity metrics. Happy that it won’t happen this time. Or so I hope. The best minds should win. The best work should win. The ad industry should win. ‘What else we here for?’ #marketing #brands #effectiveness #strategy

🏆💡 Just compiled a summary highlighting the 'Creative Commerce' winners from Cannes Lions 2024. Discover how they're redefining the intersection of creativity and commerce. For video links of these innovative campaigns, feel free to DM me! #CannesLions2024 #CreativeCommerce