Edward Mangini’s Post

On the first day of Christmas, my true love gave to me… PROPHIT! Day 1 of Prophit Christmas: An 8-figure gifting brand The problem: On Meta YTD, significant negative Contribution Margin on first order. Prophit System solution: Began with an adoption of cost-controls under a 7-day-click attribution setting to understand true, incremental channel impact. Then, a switch to focus on aMER instead of net spend. Finally, a new ad-creative strategy timely with relevant marketing peaks to their ideal customer profile. (Can you guess when CTC’s involvement started?)

𝗔 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝘄𝗼𝗿𝘁𝗵 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴: 𝟭𝟬𝟬𝟬 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀! 🌟 A big thank you to each one of you for being part of our journey. Your support drives our success and innovation. Here’s to reaching more milestones together. 🚀 #Softeko #DigitalTransformation #MilestoneAchieved #1KFollowers #GrowingTogether

Two years of creating, innovating, and growing together! 🎉 We're proud to have reached this milestone at MADNETIK, where creativity meets digital excellence.  Here's to many more years of success and making a mark in the digital world! 📈" . . . #2yearcompleted #anniversary #madnetik #digitalmarketing #videoeditor #creative #MarketingStrategy #OnlineMarketing #MarketingTrends #MarketingTips #SocialMediaManagement #SocialMediaExpert #DigitalTrends #DigitalAnalytics #MarketingAnalytics

🚘 Have you noticed the Mahindra XEV 9e and BE 6e buzz lately? If your social media feeds are anything like mine, they’re flooded with reels, and content about Mahindra’s latest launches. But let’s pause for a second. Is it just the car grabbing attention, or is it Mahindra’s marketing brilliance? Let’s dive in together! 💡 🤔 What’s the secret sauce? 1️⃣ Social Media Domination Be honest—how many reels have you seen today? Mahindra has mastered the art of going viral. By tapping into platforms where their target audience spends hours, they’ve made sure the cars are impossible to miss. 2️⃣ Creator Power By partnering with key automobile content creators, Mahindra tapped into a niche yet highly engaged audience. When trusted voices rave about a product, it’s not just marketing—it’s credibility. 🤝 3️⃣ FOMO at Its Finest The fear of missing out is real! Their cars aren’t just cars; it’s an experience. From its futuristic design to its eco-friendly messaging, Mahindra has made it a must-have. And the exclusivity? That’s what’s making everyone talk. 4️⃣ Building a Lifestyle, Not Just a Product Mahindra’s message is clear: the cars aren’t just about transportation—it’s about innovation, responsibility, and style. They’ve turned this launch into an aspirational movement.

Nasscom Women Product Champions Bootcamp #NWPC Pune, AI-Driven Product Strategy It was an afternoon well spent attending the Nasscom Women Product Champions Bootcamp hosted by #Fiserv Pune. The theme for the event was: "AI-Driven Product Strategy: Harnessing Artificial Intelligence for Product Excellence!" It was a very well-organized event kicked off by an engaging key note by Sachin Kulkarni. He emphasized the importance of #customercentricity, specifically earning the customer’s #trust as a key factor in building successful products. The panel discussion on "Understanding AI technologies relevant to product management" set the tone for the rest of the afternoon. The team from Dassault systems presented a very interesting case study on "Analysing data-driven insights for product enhancement and user experience optimization." They presented the well known Netflix case study to showcase how Netflix has been successful in maintaining user engagement by leveraging data driven insights and soliciting user feedback through A/B tests. It was interesting to see how analyzing the data around viewer preferences has also played a key role in helping Netflix curate content that is almost guaranteed to be a hit with it’s viewer base! The cherry on the top was of course the hands on workshop on "Prototyping AI-driven product features." In groups of 5, we tried our hand at using the #GenAI tools to help us #broaden our #perspective of looking at the #problemspace. We also experienced first hand how we could harness the power of AI to help us boost #productivity to tackle some of the “busy tasks” that Product Managers and Product Owners need to perform on a routine basis! It was fun and a true privilege to be a part of this invite only event which gave me an opportunity to connect with the local Product Community! Kudos to the Fiserv Team for hosting the event so well, catering to the minutest of detail and thank you #Nasscom for organizing this wonderful event!

It is 4 days to our 1 year anniversary on Saturday. 💃 Don't miss any of our anniversary events for any reason. Thursday: Workshop Friday: Panel Session Saturday: Anniversary Virtual Event If you haven't joined the ongoing 30 days challenge, you are 100% wrong. 😟 It isn't too late to join. Check the flyers for all events in the comment section. #pmwomen #PMWomenshub1yearanniversary #womeninproduct #product #productmanagers

🎉 Happy 12th Anniversary, iDatalytics! 🌟✨ Wow, it's been 12 amazing years of blazing trails, crunching numbers, and weaving data into gold – that's the iDatalytics magic! 🚀 As an employee here at iDatalytics, I'm thrilled to celebrate this special milestone with our incredible team! 🎊 From brainstorming sessions to breakthrough moments, every step of this journey has been nothing short of magical. From day one, it's been an incredible journey filled with growth, innovation, and unforgettable moments. Together, we've turned challenges into triumphs and dreams into reality. I'm so grateful to be part of a company that values its employees, clients, and partners alike. Here's to the countless late nights, the 'aha!' moments, and the unwavering spirit that fuels our success. Let's continue to push boundaries, explore new horizons, and make a difference in the world of data analytics and cloud technology! 💫 We're painting the world in hues of data-driven brilliance as we soar to new heights in the cloud! Happy anniversary, iDatalytics! 🥳 Cheers to many more years of success and exciting adventures ahead! 🥂 Sure, here are some hashtags for the post celebrating iDatalytics' 12th anniversary: #iDatalyticsAnniversary #12YearsStrong #TeamSpirit #DataInnovation #CloudTechnology #DataDrivenBrilliance #InnovationJourney #CelebratingSuccess #MilestoneMoments #DataMagic #DreamBigDataBigger #DataAnalytics #DataInnovation #CloudInnovation #InnovationJourney

🎉 Exciting Update: Completed <Assignment-23/Boosting SNITCH Brand Awareness & Sales with Google Ads> with WsCube Tech. ☕️📊 🔎In this post, I am summarizing the assignment where I was asked to develop a comprehensive Google ads campaign strategy for snitch, a leading men's fashion brand in India, aiming to increase brand awareness and drive online sales. You'll explore various campaign types, targeting options and ad formats to achieve these objectives. 👉I'm incredibly proud of the insights gained and the skills honed throughout this project/assignment. It's been a rewarding journey filled with learning opportunities and valuable discoveries. This product assignment/project is a part of WsCube Tech's Digital Marketing Mentorship Program. 👉A huge thank you to everyone who supported me along the way! Special Thanks to < Himanshu Tiwari>, Kushagra Bhatia and WsCube Tech. 👉Do read it, and comment down your thoughts & feedback on the same. 🙌 Project Link - <https://lnkd.in/gRT9rFKu> #WsCubeTech #DigitalMarketing #Upskilling Bharat

YAY! We did it! 🎉 Nagarro hosted the first-ever Spryker Hackathon outside the DACH region on August 1 & 2, focusing on #Sustainability and #AI. This was a truly exceptional opportunity to collaborate with brilliant minds and push the boundaries of innovation. I am over the moon to announce that my team secured first place. Thank you to Nagarro and Spryker for this incredible opportunity. Our winning project? An AI-powered image-to-product generator built using Gemini Flash 1.5 API. Would you like to learn more about our project? Drop a comment below, and I will share more details about our winning project. #SprykerHackathon #Winners #hackathon #event #achievement #Innovation #Teamwork #Nagarro #Spryker

Over the last 4 weeks, our team developed a robust revenue growth strategy for Invideo and showcased it at the GrowthX® Demo Day - 21st edition. The challenge? Scale Invideo's revenue in India from $5.87M to $11.87M within the next 12 months. Here's how we approached it: 🔍 User Calls We conducted in-depth user calls to pinpoint ideal customers, product strengths, and the competitive landscape. These insights formed the backbone of our revenue-led growth model. ♟️ Breaking it Down With valuable guidance from the GrowthX community, we honed in on three core levers—monetization, engagement & retention, and acquisition—to drive sustainable growth. 🛠️ Solving the Puzzle  We tackled product and monetization challenges head-on, blending macro-level strategies with detailed execution plans to convert free users into paying customers. 📑 Going Deep   The real challenge was to turn these insights into action. Over these four weeks, we created a comprehensive 15,000+ word strategy document packed with campaigns, features, and GTM plans—making it a genuinely executable growth roadmap. 🏆 The result? An actionable and in-depth strategy designed to drive real revenue growth for Invideo. A big shoutout to the GrowthX community, Abhishek Patil Udayan Walvekar and everyone who joined us for Demo Day! 🙌 Special thanks to our mentors Naggappan Ramasamy Rajnish Kumar and Lokesh Sambhwani for their invaluable guidance in refining our approach. And finally, a huge appreciation to my incredibly talented teammates—Srejith Ramesh, Dheeraj Girase, VikramAditya Viswanath, Anuj Dadhwal, Ram Ragav R and Rithick Alan. Working with such a diverse group taught me so much. And last but not the least, forever grateful to Aditya Ramakrishnan for referring me to the GX community. #GrowthX #DemoDay21 #RevenueLedGrowth #PLG