eatbigfish’s Post

"With the fragmentation of the media landscape and the proliferation of channels, we have many more touchpoints to work with. And at Mediaplus, we know exactly what people are interested in and what makes them tick. We can build on this and develop plenty more smart creative media ideas." With Cannes Lions International Festival of Creativity this week, Mediaplus Group CEO Matthias Bruell Brüll and Global Creative Lead Maximilian Florian Schöngen talk about how creative media ideas are developed and the impact they have 💡 🧠 Working together with the creative media team at Mediaplus, we are able to create truly innovative ideas by using behavioural insights to understand consumers and what motivates them. You can read more on their secrets to creative media planning in their interview below 👇 #CreativeMediaPlanning

Industry professionals gathered last week at MAD//FEST, the UK’s three-day advertising festival, to discuss innovation and future trends. Check out the key event takeaways from our Senior Business Director, Ira Xhelili, who was on stage with Channel 4 sharing insights and discussing the importance of comprehensive digital content measurement! 👉 https://lnkd.in/d_WjC8Ty #digitalanalytics #digitalmeasurement #Comscore

Have you subscribed to our newsletter? AD INSIDER provides subscribers with the latest in digital and Arts & Entertainment marketing. You won't want to miss our next issue 👀 Sign up and stay in the know! #digitalmarketing #digitalnews #marketingnews #marketingnewsdaily #artsmarketing #entertainmentmarketing #artsnews #artsnewsletter

🤦 Only 6% of global advertising is effective. So what are we actually going to do about it? 🤦 Thanks, Kerry Collinge, for sharing this! This issue has plagued my marketing career for over 20 years! My son, at 8, summed it up perfectly: "Why do you want me to sit here and watch TV when I could be playing, talking, and being creative on Fortnite with my friends?" This sums up the reality of a world demanding engagement, interaction, personalization, and trust—something the current ad world has not caught up with. For decades, outdated data has dictated decisions, wasting billions on ego-driven, award-chasing creatives that fail to deliver results that actually mean something. The marketing industry needs a wake-up call. We are now amidst the next biggest con: Digital Media. Almost 50% of reported results are generated by bots, not real humans (47% of internet traffic is from bots, with 30% being harmful or malicious). It’s baffling how this blatant fraud persists. Why do so many intelligent people let this go by? Because these "results" get you promoted, win awards, and make you a hot commodity in the job market. Agencies demand hefty payments for their so-called creativity. It’s high time marketing and sales tore down their silos and started working hand in hand. The ultimate goal should be clear: driving sales and building genuine brand loyalty. So what can we do about it? ✨ Brands need to pivot towards creating authentic, engaging experiences that resonate with real humans. The decline of linear television is stark, but digital media is not the perfect alternative. 🎮 We need to learn from the success of gaming and Gamification, which shows us how to keep people engaged. Gaming now generates over $150 billion annually. 🤖 AI can help us work more efficiently and creatively. 🎨 Brand experiences allow us to tell better stories and, with technology, gain real data. 🔒 Gated communities allow us to rebuild trust and loyalty. Data from Forbes shows 85% of consumers are more likely to trust brands offering secure, exclusive interaction spaces. Harvard Business Review notes a 60% increase in customer trust and loyalty within well-managed exclusive communities. 📉 The advertising industry con needs to stop. We can no longer afford to create content that caters to awards juries rather than consumers. We need to focus on delivering tangible results, building brand equity, and fostering real connections. 🚀 Let’s advocate for a future where marketing and sales collaborate seamlessly, driving growth and innovation. 🛑 The time for change is now. 🛑 🔥 It’s time we stopped listening to the echoes of the past and started forging a path to a future where marketing is not just seen but felt, where results are not just reported but realized, and where creativity is not just celebrated but truly impactful. #MarketingRevolution #DigitalMedia #Gaming #AI #BrandLoyalty #CustomerEngagement #MarketingAndSales #Innovation #CreativityThatWorks

Want to know what really makes a winning ad? 👀 Here's a deeper look at why this recent ad we made absolutely CRUSHED it.

Heading out to Ad Week New York next week? Come join me and some of the industry's top advertising execs to not only understand why ad resonance matters more than ever but also how it can make your ad dollars work harder for you. Excited to hang with Josh Chasin Paloma Stephens Perry Essig Lianne Sheffy #MarketCast #AWNewYork24

Hammer. the. value. prop. A great ad doesn't say what your company does, it says what your company does FOR the consumer. Shoutout to The Ad Professor for this great ad.

How to determine a winning ad? No, It's not ROAS, it's Spend, overall aMER & NCPA. If an ad let's you spend more and still hit your blended KPIs. Then, it is a winner ad. Because it let's you scale. We are after the long game profitability💸💰

Change is inevitable. Never in the history of media, data and technology have we seen such rapid advancement in this change than over the past 24 months. These three once very separate streams are at a point of natural convergence. This has resulted in a step change in how we gear for the data-informed consumer-centric future. In this first instalment, WPP's video Series The Mechanisms that Matter takes a look at what this change looks like for media agencies. #growfearless

Kicking off our '3-0 with our Jury' series, we've got the scoop straight from the source—our Jury member Ana Milas, dishes out her take on the creative world's evolution, her top ad picks, and how to keep the party popping. 🥂 Here's what she had to say: What's your secret to keeping the energy up at a party? 🥳 "Plugging into the AUX and curating your own vibe." And when it comes to drinks, it's a "London Mule followed by a water chaser" because staying hydrated is key, queens! What has changed for the better in the last 30 years? 3️⃣0️⃣ "The way brands connect with the audiences has completely transformed. They've dropped the stiff, impersonal voice and become more relatable. On top of that, the global reach of the internet has supercharged creativity. Now, even smaller agencies and independent creators can compete with the big advertisers with massive budgets, making the advertising landscape way more exciting." As a festival, we celebrate great creativity. Which ad that you have created or wish you had created would you like to highlight as worthy of celebration? 🎊 "I'm thrilled to be on the team behind this ad—it speaks for itself! Check it out: https://lnkd.in/dTrpWc5H. If I could've been part of another project, it would've been this one: https://lnkd.in/e3bAmu5q " So, let's raise our glasses (and our water bottles) to 30 years of unforgettable ads, epic parties, and the creative maestros like Ana who keep us dancing to the rhythm of innovation. 💛🥁 #GoldenDrum30