Amy Fenton

On CX day, let's acknowledge the impact of prioritizing customer experience on creating positive customer interactions, fueling business growth, and cultivating a vibrant work atmosphere. Share your strategies for enhancing CX within your organization and explore the Ipsos Global Trends to uncover the macro forces shaping our world today. https://lnkd.in/geHG_ERz #CXDay #CustomerExperience #Ipsos #Globaltrends

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Mornings differ across generations, and each routine shapes a different consumption need. Circana’s Future of™ Morning can help you identify which age groups will drive in-home and away-from-home food and beverage consumption in the years to come. Learn more here: https://bit.ly/4eKJ1vs

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Morning beverages are engrained into our daily routines, and U.S. consumers always find the time to have them. Discover how beverages will impact the morning occasion over the next three years with Circana’s Future of™ Morning: https://bit.ly/4eKJ1vs

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Holiday 2024 is here, and the consumer is ready – are you? Circana's annual report reveals U.S. consumer intentions for this holiday season are a blend of optimism and practicality, planning to spend more than last year, but not as much as three years ago. Explore the key findings: https://bit.ly/48p67pA

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Read the full article here: https://lnkd.in/gTy3wwum Brendan Light shares how virtual simulations allow shopper marketers to continuously present the optimal shopping experience and drive purchasing decisions in Retail Today’s Executive Roundtable.   Interested in learning more about Ipsos’ Virtual Experience capabilities? Let’s connect!   #IpsosVirtualExperience #ShopperInsights #Ipsos #Retail #Loyalty

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Conscious shoppers are changing the balance of essential and discretionary purchases in the consumer basket; with profound impact on volume sales; and a new opportunity to drive category growth; from Circana's latest research study on Volume Growth. Essential items have split into a new category of items that consumers buy less, use less, stock up less, or find alternatives (not always Private Labels) - these items are still essential but the opportunity to re-engage shoppers is a huge opportunity to drive growth. https://lnkd.in/ejPMgExp

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Watch Dan Comenduley, Senior Manager Consumer Insights, US Cellular Discuss: - Why framing customer journey research in familiar terms enhances its believability in leadership buy-in - How in-the-moment research yields the most accurate insights for customer journeys - What characterizes the customer’s journey as a continuous, cyclical process - When adapting to client communication styles and values strengthens customer journey strategies Watch the full episode here: https://lnkd.in/gtsUBwMM #consumerjourney #innovation #personas #P2P #pathtopurchase #CPG #consumerinsights #consumerresearch #categorymanagement #B2C #customerjourneymapping #b2b #cxstrategy #customerexperience #customerjourney #CX #insights #customerinsights #consumerinsights #consumerresearch #consumergoods #retail #marketingresearch #marketresearch #customercentricity #customerloyalty #customerinsight #consumerbehavior #momentsthatmatter #marketing #advertising #crm #airports #aviationindustry

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/eHwHXQ83

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Use of GLP-1s is booming, and understanding the stories of those using them is key to staying ahead. Check out this work from our Ethnography and Heathcare teams. #GLP1 #Obesity #MarketResearch #ConsumerInsights #FutureofFood #Ethnography #Ipsos

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/eXgvejur

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1) Attention 2) Beliefs 3) Compliance. This month’s Insights to Activate focuses on the three key elements of behavior change – the ABCs – why consumers care about ESG and what brands should do. https://lnkd.in/gRv-8S6g 📚 read our detailed Point of View 🎞 join us on August 7 for our virtual online panel discussion 🔦 explore our toolkit ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gGtiE5G6 Claire Hanlon

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Thrilled to see my article featured by ESOMAR Research World! 🌟 In "Discovering Human Truths: Moving Beyond Consumer Insights," I explore the industry's shift towards understanding people as complete human beings, not just consumers. This deeper connection is essential for creating meaningful customer experiences. I invite you to read the article and share your thoughts on how we can further this approach in our work. Let's engage in this important dialogue! #CustomerExperience #HumanTruths #Authenticity #Innovation #MarketResearch #ResearchWorld #ESOMAR

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While each of the nine trends we identified is important on its own, three key tensions have become more acute over the past decade, and three key constants explain perpetual feelings people hold. Join us as we highlight some of these overarching insights. https://lnkd.in/gXFhR3BZ

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ICYMI: Two words that can radically improve your positioning. You will want to check this one out. https://lnkd.in/eJ8i-i2H

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Join on December 4 to see how leading brands supercharge their insights with Ipsos' Gen AI solutions: https://lnkd.in/g-jRCnuv Ipsos clients L'Oréal, Orange and Nestlé Purina leverage Ipsos' Gen AI solutions - such as Signals GenAI, InnoExplorer AI, and Persona Bots - to unlock data and nuanced insights that are trustworthy, explainable and highly actionable. https://lnkd.in/gpS4MtSt Kristy Click

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If your customer journey map is missing critical insights, it might be time to rethink your approach. A truly effective customer journey map integrates key research elements, including in-store surveys, qualitative research, and online shopping behaviors. These components provide a comprehensive view, capturing everything from the initial store visit to post-purchase behavior at home. By leveraging end-to-end quantitative data, you can track, predict, and improve each stage of the customer journey, ensuring that no detail is overlooked. If you're ready to elevate your customer journey mapping, explore our expertise at Gold Research Inc. Learn more: https://lnkd.in/dwQ4UmUQ #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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GLP-1s are revolutionizing weight loss, but what's the REAL experience of those using them? As market researchers, we know that understanding and empathizing with the human side is critical. The Ipsos Ethnography Center of Excellence created a short ethnographic film that goes beyond the clinical data to uncover the lived experiences, motivations, and challenges of three Americans taking GLP-1s for weight loss in 2024. https://lnkd.in/gtVm3Qat Give it a watch, and let us know what you think! We’re always happy to have a chat, share our findings, and discuss the implications for the market. Be sure to also check out Ipsos' roadmap for GLP-1 brand success which is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations. As the treatment landscape becomes ever more competitive, GLP-1 brands must forge powerful connections with people – users, potential users, and healthcare professionals – to drive lasting brand success. Here's how: https://lnkd.in/gvBjNV8k #GLP1 #WeightLoss #MarketResearch #Ethnography #Healthcare Alexandra S. Victoria Guyatt Roberto Cortese Georgina Ngo https://lnkd.in/gYUsjtSp https://lnkd.in/gnVHA4UN

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