A good CFO knows how to say NO. One of my favorite Winston Churchill quotes is: “Tact is the ability to tell someone to go to hell in such a way that they look forward to the trip.” I’ve often thought about this as I’ve had to say no to CEOs, founders, executives, attorneys, bankers, employees, and more. Financial leaders often get derogatory labels like “Party Pooper” and “Negative Nancy”. It makes sense to deny expenditures or initiatives that are baseless, pompous, or simply when cash is tight. But how you say it can make the difference, and keep your leadership power in tact. The best way to do this is by understanding what they want, and giving them a plan to achieve it within necessary parameters. Instead of saying no, qualify the yes. Tell them what must be true. It makes a world of difference.
There's nothing good that comes from not telling people what they need to hear. I'm not a believer in holding back advice that would otherwise help someone grow and improve. But the key is to do it tactfully, not as a jerk, so they they're happy to receive it instead of offended.
Fintest
4mo
Absolutely agree. A strong CFO knows when to draw the line, and it's not about being a "Party Pooper"—it's about protecting the company's financial health. By qualifying the yes and setting clear parameters, you're not just preserving leadership power—you’re building trust and credibility. How often do you find that a straightforward no opens up better alternatives?
Danie Ives
4mo
Qualify the yes is a great approach. And do it early, say what needs to be said upfront, no good comes from avoiding the conversation or agreeing to something only to have to break your word, renegotiate, or give the tough feedback later anyway.
Tact also helps that the focus is not on the person but the ask which has been denied on its own merit not due to the requester.
Matthew DeWald
4mo
Winston Churchill wins the day, Duke Heninger, CPA
That Churchill quote is epic, definitely saving! Totally agree. Don’t just say no. Or yes. Offering why is valuable feedback.
Jack Davies
4mo
That is an unbelievably good quote, thanks for sharing!
Patrick Sadler
4mo
Great lesson on the power of communication. Thank you for sharing!
I counter being seen as a "Dr. No" with being seen as a "Dr. Why", allowing others to provide a rationale for what they are proposing, so if you have to say "No", it's more of a qualified "no" than a hard "No".
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4moMy tact is to make sure I understand, repeat comments and let them sit for a moment to ensure understanding, and keep going with ‘what’ and ‘how’ questions. As important as it is to say no, equally trying new adventures can sometimes result in the next breakthrough. I see our role as a facilitator and adult in the room, and ensuring the culture is built on healthy habits, like eating vegetables! Like everything in life - such a balance.