DROID GROUP CO.,LTD’s Post

Price is the first signal of your promise. If you are selling a product for Rs 2000 while others sell it at Rs 1000, then your marketing and brand efforts needs to answer why customers are paying that extra Rs 2000. The quality of the product, the value the customer gets out of it, and the story your brand has crafted around the product will define if your customer will pay you that extra Rs 1000. The trouble is when the underlying fundamentals are flawed, and we don’t have a strong reason to charge that Rs 1000, price slashes and deep discounts take over. (Sounds familiar?) A good product or extra quality or a strong brand story will get you that Rs 1000 once. Having all of these together will get you that Rs 1000 repeatedly. Think of skin care brands like Minimalist or D’you. Don’t be a liar. Build your product - price - proposition that reflects genuine value for your customers. #Marketing #Brand #JustEmkaying

Brands must understand why they sell—and stay grounded in the real reasons driving consumer choice. Take detergents as an example: for years, they focused on cleanliness, whiteness, and brightness, believing these were the primary purchase drivers. But for consumers, those were simply baseline expectations. What truly mattered was the post-wash scent—a lasting fragrance that signals freshness and cleanliness. Knowing your “why” isn’t just about assumptions; it’s about understanding what resonates most with your audience. #BrandPurpose #ConsumerInsights #MarketingStrategy

A label that loses its vibrancy before it even reaches the shelf is more than just a cosmetic issue – it’s a missed opportunity to reflect the purity, freshness, and quality of your product. After all, a label is the first interaction your customer has with your brand. At Prakash Labels, we understand that your product’s presentation needs to match its essence. That's why we focus on creating labels that stand the test of time, staying as fresh and enduring as the fragrance of roses themselves. Let’s work together to ensure your labels maintain the same timeless appeal as the high-quality rose water inside. DM us today to ensure your product always leaves a lasting impression-because your brand deserves more than a fading first glance. #LabelPerfection #FirstImpressionsMatter #PrakashLabels #TimelessLabels #BrandPresentation #QualityLabels #ProductPackaging #CustomLabels #FreshAndEnduring #RoseWaterEssence #RoseWater #Labels #Trust

That new clothes feeling! We recently launched a program with Henkel showcasing their line of Persil® laundry detergents at Walmart. This interactive, personalized, digital experience features a quiz designed to match shoppers with a Persil® laundry detergent best for their lifestyle, an informational list featuring videos that educate shoppers about the brand's products, an opportunity to add the products directly to their Walmart digital shopping carts, and more. For the full experience, check out the campaign here: https://lnkd.in/gGQvnTKh #henkel #laundrydetergent #laundryproducts #laundrycare #pathtopurchase #marketing #cpg #cpgbrands #cpgs #interactiveexperience #digitalexperience #personalization #interactivecontent #interactivemarketing #adtech

4 reasons why cosmetic brands should include a Discovery Set in their offering   Many cosmetic brands face the challenge of effectively encouraging customers to try and purchase new products. Discovery sets offer a solution to this problem, providing benefits for both consumers and brands. Here are four key reasons why you should include them in your offering:   Increased Customer Engagement – Allowing customers to try a variety of products without a large expenditure builds engagement and satisfaction. Enhanced Perceived Value – Elegant and practical packaging of the sets elevates the perceived value of the brand. Expanded Customer Base – Available samples encourage new groups of consumers to experiment with products that might interest them. Cost Efficiency – Sample sets reduce the costs of introducing new products to the market by increasing conversions with lower marketing expenses.   Introducing discovery sets can therefore be a crucial element of a strategy that allows your cosmetic brand to stand out in the market and build stronger relationships with customers.   Reach out to us, and together we will create something extraordinary for you.   #design #experience #customerexperience #packaging #sampling #esampling #kitting #copacking #packagingdesign #designstudio #packagingsolutions #packagingengineering #unboxing #burgopakpoland #beauty #parfum #beautyindustry #cosmetics #fragrance #perfume #fragrances #luxurypackaging #fragrancepackaging #perfumesamples #packagingforsamples #discoverysets #fragrancediscoveryset #gifting

Size plays a crucial role in the presentation and functionality of cosmetic packaging. It influences consumer perception, shelf appeal, and ease of use, potentially impacting sales and brand loyalty. Small boxes can enhance portability and convenience, but how do they affect the product's perceived value and environmental footprint? Discover more insights.

If you're not familiar with scent marketing and what the power of fragrance can do for your business, this article over on Business News Daily https://lnkd.in/et7GdwaU explains how certain scents can inspire shoppers to spend more time in a store and make additional purchases. For our retail clients, this is just a little taste of how we do what we do! 🌸 https://lnkd.in/gjpZbwmP

Packaging in the fragrance industry isn't just about aesthetics; it influences consumer behavior in subtle yet profound ways. Let's ponder over the role of transparent versus opaque bottles and invite diverse perspectives: Opaque bottles or those adorned with label banners maintain an air of mystery, leaving consumers unaware of their consumption rate. Consequently, they may unknowingly deplete the perfume faster, hastening the need for a new purchase. From a business perspective, this translates to increased sales revenue for the perfume brand. On the flip side-Transparent bottles, a rising trend in the fragrance industry, offers more than just a glimpse of the captivating liquid within. They serve as an ally to consumers, providing subtle cues about their consumption frequency. Picture this: as the perfume level gradually diminishes, consumers become keenly aware of the impending need for replenishment. This heightened awareness prompts a conscious optimization of usage. What's your take on fragrance packaging? Do transparent bottles enhance your experience by providing visibility, or do you prefer the intrigue of opaque packaging? #PackagingPerspectives #ConsumerInsights 🌺🤔

We made a small mistake for one towel order,we felt really sorry for it,we explained it how it happened and also gave our solution, Here is how my client replied. Really a wise and considerate client,right ? Smart people make mistakes,stupid people repeat them. Making mistake is not horrible,the more matters is your attitude, how you solve and avoid it in the future,do you agree ? When your suppliers make mistake,will you give them another chance ? please leave a comment below. #mistake #madeinchina  #customtowel #chinamanufacturer  #promotionalitem  #promotionalprducts #customizedgifts  #promotionalgifts #branding  #towel  #brandedmerchandise 

I recently experienced something simple yet impactful from a cosmetic brand that shows just how far a thoughtful touch can go. About 1.5 months after purchasing a cleanser, I received a message from the brand saying, "Your cleanser might be over… you should replenish it now." This proactive step, while seemingly small, is a game-changer. It's the first time I've seen a cosmetic company take this approach—gently reminding consumers to restock just when they might need to. It’s these small steps that leave a lasting impression and set brands apart in a crowded market. Sahil Vaidya Chirag Gander #MarketingStrategy #CustomerExperience #BrandLoyalty #Cosmetics #InnovativeMarketing #ConsumerEngagement