Drew Eagar’s Post

FISHING NEEDS ANOTHER FEELGOOD MOVIE Who’s with me on this? It was 31 years ago this week that the movie A River Runs Through It was released in the UK, where I live. It was already a hit the USA, helping to propel the career of Brad Pitt, but also to propel participation in fly fishing. To a staggering degree. Numbers increased by 60% in 1992 and another 60% in 1993. What would fishing give for those numbers today? Of course, it was good fortune that it happened. But I’ve half-joked before with colleagues in the trade that we should maybe put our collective marketing efforts behind a feelgood film. And why not? As a fun five minutes, go ahead and Google the Hollywood stars that love to fish. Surely someone out there can think of an against-the-odds biopic to pitch? It could be a game changer. Edit: Having some fun in the Comments matching stars to possible fishing movies. Feel free to add yours.

Two new (highly related) words of the day: ✨ Shitthropocene 🌟 This week, the outdoor apparel brand Patagonia released a quirky new film, “The Shitthropocene." It's a 45-minute mock anthropological view of humanity’s consumption habits from our cave-dwelling ancestors through the trendsetting aristocratic court of Louis XIV, mindless digital advertising and pretty much everything in between. It will be shown in Patagonia stores across the United States in coming months. ✨ Enshittification ✨ The American Dialect Society made it its Word of the Year for 2023. The term describes the slow decay of online platforms such as Facebook. It’s a theory explaining how the internet was colonised by platforms, why all those platforms are degrading so quickly, why it matters and what we can do about it. ⚫ Shitthropocene: https://lnkd.in/gYVwbdY2 ⚫ Enshittification: https://lnkd.in/gaESX22U https://lnkd.in/ggbCx9_A

Exploring the legendary Buc-ee's in Texas! 🚗🏪 Buc-ee's is not just a gas station—it's a marketing marvel! Dan Kennedy said, 'There's no competitive advantage to being the second most expensive.' Buc-ee's proves this by being in a league of its own. From their massive store size and incredible attention to detail, to paying their staff well and creating a great culture, they stand out. They're famous for their spotless bathrooms, delicious brisket, and unique souvenirs. The key takeaway? Differentiate yourself and create a memorable experience. Buc-ee's isn't just a stop, it's a destination. 🌟 #MarketingLessons #BucEes #Branding #BusinessStrategy #Standout

On Memorial Day, we honor those who have served our country. We extend our wishes for a meaningful day, from all of us at Waldner North America. #WeAreWaldner #Waldner #WaldnerNorthAmerica #packagingequipment #fillingandsealing #foodpackaging #foodmanufacturing #foodprocessing #packagingindustry #foodindustry #MemorialDay #memorialday2024

The best garden tool! Please let me know if you have ever tried this or even seen one? Subscribe to learn more.

 I saw an ad for 805 Brewing Company that caught my attention. It’s more of a music video than a product commercial, featuring Jade Jackson covering Woody Guthrie’s “This Land Is Your Land.” It resonated with me because: 1) I love classic song covers. 2) At Freeform, we did a cover of "This Land Is Your Land" with Milck for the series “Motherland: Fort Salem.” The show reimagined the Salem Witch Trials with witches as the USA's military, examining nationalism, gender roles, and patriotism. Here's the Motherland: Fort Salem version: https://lnkd.in/gBtemmSS Guthrie’s song challenges the idea that some people are more entitled to the land than others, calling for a compassionate and inclusive America. Its dual nature as both a patriotic and protest song made it perfect for a show that questioned duty, honor, and patriotism. 805 Brewing Company's ad is an emotional homage to America, promising that a good beer can bring people together. It’s a lovely sentiment, demonstrating the power of a brand message over a transactional product ad. This ad by 805 Brewing is a gift to the consumer, designed to evoke community and togetherness. For “Motherland: Fort Salem,” we created a rendition that was both eerie and poignant, complemented by imagery of an alternative America grappling with terrorism and political struggles through powerful witches. The power of a song to connect with an audience is immense, especially when reimagined. Both commercials use “This Land Is Your Land” to show that our past still informs our present. Mark Twain said, “History doesn’t repeat itself, but it often rhymes.” Guthrie’s song, written during the Depression, resonates today in our divided society. In advertising, sometimes we need to recontextualize emotional stories from the past to create connections. Reframing this song brings people together and highlights the complexity of patriotism and power, making an emotional connection in different ways. At Pith and Pixie Dust, one segment of our business focuses on renovating classic brands and creating cultural relevance for emerging ones. Kudos to 805 for exemplifying Mark Twain’s wisdom in their ad.

Your brand’s voice deserves to be heard—let’s amplify it together. 🎙️ GrapevineMarketing.org | 📞 (678) 856-6652 | ✉️ [email protected] #MarketingStrategy #GrapevineMarketing

Your brand’s voice deserves to be heard—let’s amplify it together. 🎙️ GrapevineMarketing.org | 📞 (678) 856-6652 | ✉️ [email protected] #MarketingStrategy #GrapevineMarketing

Ultimate Guide to Shih Tzu Schnauzer Mix: Best 20 Things You Need to Know