Doug Regner’s Post

Stories always win in sales. Sales folks constantly try to oversell their product or services without first making a meaningful connection with their client. Three Simple Steps to Make a Sale: 1. Listen and Ask thought-provoking questions. 2. Once you understand their pain point(s), tell a story that connects them to the solution you can offer. People relate to stories more than a sales deck full of what you have to offer. 3. Ask for the sale. Stop overcomplicating the process with jargon and too much talking. K.I.S.S.- Keep it simple stupid.

In sales, it's not about talking endlessly. It's about showing the customer the best way to achieve their goals. My approach is simple: listen, understand, and provide the shortest path to the solution. Let's make the buying process efficient and effective. Here's to building better connections and delivering real value!

A definition that's supported me about sales. Sales is not about "selling". It's about professionally helping people to buy. When you understand what the other person's needs are and can say: "this product or service will/will not support you in accomplishing those needs" ... that is where you can start to make sales. If you go in trying to "sell" every person on why they need to buy your thing, you're gonna have a rough week... or at the very least be talking to A LOT of people. Learn to help people buy, professionally.

There are 3 fundamentals to be effective in sales 1. Be a Human: Ditch being salesy, have real conversations and be genuine. Let the human in your connect with the human on the other side. Ditch the seller in you, trying to sell to the buyer on the other side. 2. Customer Champion: What can you do for your customer that would help them? Nothing more, nothing less. To get to this point, it takes understanding your customer - do it really well. 3. Know your product really well: As rudimentary as it may sound, don't get on sales calls if you don't know your product well. Knowing the product isn't just about outlining the features and benefits. It is more so about understanding the value it creates and the limitations it has. Be clear about what your product CAN do and what it CAN'T and see the conversions soar. Thoughts?

Sales feel like a slog lately? Switch up the game. It's not about shoving your product in everyone's face. It's about being the fixer-upper. Picture a store, no pushy salespeople, just chill consultants ready to help out. No hard sell, just solid solutions. Say hello to modern sales. It's all about the good vibes, not the hard pitches. More like your go-to guy, less like a sales shark. Ready for a change? Get to know your customers, stop the sell. Keep this in mind, be the problem-solver, gain loyal fans. Who's up for shaking things up?

Sales can be frustrating. You've put in the effort, but no bites. Know what could be holding you back? Messaging. To close a sale, your message must: ✅ Speak the language of the customer ✅ Address their specific problems ✅ Show you have the solution Without this, you're just pushing product. Think about it, would you buy a new phone just because a company told you it has a lot of features? No. But if the company tells you how their phone can solve your problems, it's an easier sell. It all boils down to the message. Keep tweaking it until it resonates with your customer. Happy selling!

Sales Optimization Tip: It's important to send a recap email after the sales call, summarizing key points and next steps. This shows you’re sharp and attentive and increases the chance they will be present in the next appointment.

In my view, sales is about providing solutions, not pushing products. When we prioritize understanding a client’s needs and tailor our approach, we’re building more than just a sale—we’re building loyalty. This mindset has been key in my sales journey. 🔗

5 Sales Myths You've Been Peddled. 1. Sales is a numbers game. 2. The customer is always right. 3. Be enthusiastic as hell. 4. People buy from people they like. 5. And of course....cold outreach is dead.