Donald Burns’ Post

Selecting the perfect colors for your restaurant brand isn’t just about looking good; it’s about setting the right tone, attracting your ideal customers, and creating a memorable experience. Here are some expert tips to help you choose colors that reflect your brand’s personality and stand out in a competitive market. #BrandIdentity #RestaurantBranding #CustomerExperience #Marketing #BrandConsistency #CustomerTrust #MarketingStrategy #SocialMedia #StandOut

Successful restaurants know it’s not just about the food or drink., It’s about why you do what you do. What’s your passion? What’s your purpose? If you can showcase your values and your story, you can turn customers into loyal advocates who will choose your brand time and time again. Here's 4 tips on how you can elevate your restaurant’s impact through storytelling: 👉 Share Your “Why” 👉 Highlight Sustainability & Ethics 👉 Make It Personal 👉 Create a “Brand Ritual” Slide "Left" to learn more. It’s time to elevate your brand! Go beyond what’s on the menu and start sharing your story. Build a brand that’s more than just a meal, make it a narrative that resonates. --- PS: If you want the same for your restaurant, comment 'Stories,' and I'll help you scale your business. #RestaurantMarketing #RestaurantBranding #StorytellingForBusiness #FoodBusinessGrowth

For restaurants — it's time to rethink local marketing! 💡 Chef Adam Lamb shares excellent advice for restaurants right now. The key takeaway? Lean into authenticity. Don't be afraid to show your personality with fun, playful marketing tactics. People are drawn to authenticity. Listen to the full episode: ➡️ https://hubs.ly/Q02TFLNG0 What's one way you could inject more authenticity into your brand? #RestaurantMarketing #AuthenticBranding #LocalMarketing #LocalAdvertising #LocalMarketingPodcast

One of the top priorities in event production is crafting the perfect menu that does more than just satisfy—it elevates the entire experience. I believe food isn’t just about what’s on the plate; it’s about setting the tone for your event and leaving a lasting impression. When designing menus, I take a thoughtful approach—understanding the unique needs of your guests, capturing the essence of your event’s theme, and delivering flavors that delight without overwhelming. The secret? Striking the right balance between delicious and light, using fresh, seasonal ingredients that bring every dish to life. I believe that a well-curated menu is key to creating unforgettable moments. I’m always excited to explore new ideas and refine the details that make each event unique. If you’re looking to elevate your next event, let’s connect! We can discuss into your vision during a #StrategyCall and bring your ideas to life, from the menu to the overall experience. #CuratedWithLove #MenuDesign #EventProduction #CreatingExperiences #StrategyCall

Catherine Tabor, Founder & CEO of high-growth Sparkfly shares some great insights on dynamic offers in the QSR & Fast Casual space in Restaurant Dive. Here's an excerpt: "Made mainstream by the rideshare industry, surge pricing is a simple equation based on supply and demand. Dynamic pricing, however, is a much more complex model that adjusts the cost of an item or service based on market conditions, weather, season, time of day or supply changes. The critical distinction lies in the nuanced and data-driven nature of dynamic pricing. While surge pricing can feel punitive for the consumer during peak periods, dynamic pricing is more of a two-way street between brand and consumer that seeks to maintain customer trust and satisfaction while optimizing efficiencies for the company." 

🌐 Leveraging the Power of Contrast in Decision-Making 🌐 Ever wondered why our choices often pivot on what's around us? Enter the Contrast Effect—a psychological phenomenon shaping our decisions. Let's explore its impact in a restaurant scenario. 🍲 Imagine perusing a fancy menu. There it is, the soup section—Rs.850, Rs.750, and Rs.450. The magic lies in the contrast. Your decision to choose the Rs.450 soup is influenced by the surrounding options, creating a perceived value. 🤔 How does this apply to marketing? Well, savvy marketers have been tapping into the Contrast Effect for ages. By strategically presenting products/services in a way that highlights the differences, they shape consumer choices. 🚀 Here's the takeaway: Whether it's restaurant menus or marketing strategies, understanding the Contrast Effect can empower professionals to make impactful decisions and enhance the perceived value of what they offer. #psychologie #marketingstrategie #decisionmaking #professionaldevelopment #communicationskills #personalbranding #linkedinforcreators #linkedingrowth #linkedinconnection

What's a "Food Identity" and why do you need one? It describes your approach to food and the impact you look to make on your guests, team, and community. It supports your brand's values, and cohesively represents a defined style, period of time, or place in the world. It's your guide to the crockery you use, products you source, prices you charge, equipment you install, team you train, and so much more. Feeling lost in today's fast-paced, highly-competitve restaurant landscape ENDS NOW. Union38 is here to help you find your develop and share your food identity. It's where every brand should begin. #conceptdevelopment #restaurantconsulting #branddevelopment More at www.union38.com

How do you describe your culinary identity? What is the story you tell with what you cook? Does it take you to a place? Moment in time? This crucial concept guides what you do and how you do it. And will be around long after any one person passes through your business. Far too often, a restaurant's food identity represents the values and experience of an individual As opposed to the values, culture, purpose, and aspirations of your brand. Ask me how I can help you develop your brand's culinary identity. To help your brand deliver a strong, consistent message to your audience. And surround yourself with those who share similar qualities to your food fingerprint. ===== I love helping hospitality teams deliver great food and spaces that work Appreciate a follow, 🔔 ring, or connection (Ryan Brown) if you find value here Lots more to explore at www.union38.com

By branching out into merchandise, meal kits, and unique dining experiences, you're not just selling; you're creating a brand experience. 🍽️🎽 Think of it as adding more tools to your financial toolkit. It's about making sure every dollar counts and your business thrives. For personalized strategies tailored to your biz, hit us up at ProBooks NY! ✨ Ready to boost your business game? Share your thoughts or tag a friend who could use these tips! 🚀 #BusinessGrowth #ProfitMaximization #ProBooksNY

We ate out in an exorbitantly overpriced restaurant. All I could think of was, I could get this food for half the price elsewhere. 😬 The food was nothing EXTRA special. It was good though! The ambiance was beautiful. But the service was lacking. They were clearly short-staffed and overwhelmed. Whenever I think back to this experience, I get a physically uncomfortable feeling inside. I'm not the type to spend in an overpriced restaurant. It was a gift. But the experience was lacking! They charged premium but the experience didn't FEEL premium. If you're going to spend twice the amount of money, you want to FEEL pampered. You want to feel exclusive. You want to FEEL happy. You want to TRUST that they're a cut above, you're investing in something worthwhile. That's how I want my clients to feel. Taken care of, hand-guided, raised on a pedestal. When they have a concern, I do my best to address it promptly. I want them to be THRILLED with the experience, just as much as the flawless deliverable. Have you ever invested in an overpriced experience? ------------------ I'm Charna, lead design consultant, and perfectionist. My branding helps you attract larger brands and close sales faster. Results our clients have seen: 🎯 an immediate increase in conversions 🎯 the ability to close deals faster 🎯 24X growth in under 3 years 🎯 interest from world-famous brands, 6 weeks after launch Want results like this? DM me. #cbdesign #branding #marketing